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Strategic Communications Executive | Storycrafter & Brand Builder | Executive Visibility, Ethical Communications Expert | People-First Leader
The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech
The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.
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The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.
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#hiring Vice President, Creative Director, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #AdvertMediaEntertainment Apply: https://lnkd.in/geMS5-J5 Assembly Media Inc. is a subsidiary of Daniel J. Edelman Holdings, Inc. Built to thrive amid the full complexity of today's modern marketing, Edelman is the world's largest independent communications agency. We help some of the world's most famous companies evolve, promote, and protect their brands. At Assembly, we help Microsoft bring to life its mission: to help every person on the planet achieve more. We are experts in the products and offerings and tasked with helping them think beyond the product roadmap to find the best way to bring their unique stories to broad audiences. Our work is designed to capture the attention of the American media landscape, and the ability to uncover a cultural tension is at the heart of our briefs. Our growing creative teams are the masterminds behind some of the world's most talked about work. Whether we're teaming up with RZA to replace an outdated and racist ice cream jingle, fighting for intersectional environmental justice with TAZO Tea, or creating a hotel for the world's most devoted Taco Bell fans, the work we create is designed to capture attention and get people talking. It's not enough to be culturally relevant-our briefs demand that we change culture around us. Now we need a strong Creative Director who can help unlock more of those weird, wild ideas.What kind of creative work will you do? We're glad you asked. Because our work doesn't really fit inside any kind of standard PR/Advertising/Communications/Marketing box, there's no "standard" creative brief here. We're the kind of creative department that works on scripts for a heartfelt brand anthem in the morning, switches over around lunchtime to concepting for a brand stunt that'll hijack culture, and end our day by workshopping funny tweets. And that's just a Monday. So, if you're looking to come up with ideas that go beyond the 30-second spot - the kind of ideas that end up in the pages of the New York Times and on the One Show shortlist - you'll be in good company here. To land this gig, you need to have a passion for people and helping others solve problems. Our culture is what sets us apart from traditional ad agencies, and it's why so many stay with us awhile. At Edelman, our most valuable resource is you - our people - with a diversity of backgrounds, ideas, and smarts
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Hey, #jobseekers! See the marketing, media, and other agency roles here. KCO Resource Management Staffing | Company Confidential 1) Senior Marketing Director Columbus, OH Alyssa Sparrow Kellogg Company CPG 1) Manager, Social, Culture, and Branded Content Chicago Jenny Lindquist Lucas James Talent Partners Staffing | Company Confidential 1) Digital Strategy and Activation Manager Chicago Laurie Koehler True Media Agency 1) Senior Digital Media Planner/Buyer Minneapolis Ann Kleve Wunderman Thompson Agency 1) Copywriter(s) 2) Senior Copywriter(s) Austin Marisa Ruiz As a reminder, here's the format: ⭐ Company [alphabetical order] ⭐ Industry/Category ⭐ Open Position(s) [numbered] ⭐ Location(s) ⭐ Potential Contact Note: while the listed potential contact may be the hiring manager or someone in talent acquisition, very often these are simply employees who have shared the listing in a post and who may be able to direct you to the right person or the application link. Be kind and patient. #jobs #hiring #connections #marketingjobs #agencyjobs #contentjobs #strategyjobs #digitalmediajobs #copywriterjobs
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In case you are interested
✨ New Year, New Job? ✨ If you're looking to make a change, Digital Voices is hiring at all levels. Recently we've had some exciting client wins and growth. Come and help us shape the Influencer Marketing industry! Whether you're an influencer marketing veteran, looking for your first job, switching career direction (or know someone who is), we are hiring at all levels: 📚 Entry-level 📚 Campaign Coordinator 🇺🇸 : https://lnkd.in/eBtbcuQ5 Campaign Coordinator 🇬🇧 : https://lnkd.in/eaE4Hit7 🎓 Mid-Level 🎓 Creative Strategist 🇺🇸 : https://lnkd.in/ekqfxKrB Creative Strategist/Planner 🇬🇧 : https://lnkd.in/eteDtMVY Campaign Producer 🇺🇸 : https://lnkd.in/eAYcgeMW Campaign Producer (French and German speaking) 🇬🇧 : https://lnkd.in/eatJ4PV8 Campaign Producer 🇬🇧: https://lnkd.in/efhjAi8r Executive Assistant 🇬🇧: (get in touch with me for this one) ⭐ Senior ⭐ Senior Campaign Manager 🇺🇸: https://lnkd.in/eT5XNVMs Sales VP 🇺🇸 : https://lnkd.in/eXE5Zgrg If you have any questions or recommend anyone, please get in touch. No recruiters. #hiring #influencermarketing #creatoreconomy
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⚠️NEW LIVE ROLE - SENIOR PROGRAMMATIC MANAGER⚠️ Hi LinkedIn! I've just been given a fantastic #programmatic opportunity for one of the most innovative independent agencies in London! This is a Senior Programmatic Manager role for experienced professionals top come on board and work / manage across an incredible client portfolio! One of the many benefits of working for this company is how high their client retention is! Having a huge focus on quality over quantity (Not working across 8+ accounts at the same time) has allowed them top build solid relationships with their clients. Why is this a positive? With programmatic being so creatively inclined it allows you to have much more of a say and control of the accounts you work on! (You will be the professional at the end of the day!) This company really does break the mold in terms of your typical #digitalmarketing agency! If you are curious about what opportunities similar to this one are active around the market, get in touch direct or shoot me across a DM! ☎️07536 900831 📧patrick.g@herd.digital Herd Digital #london #londonjobs #creative #programmatic #programmaticadvertisement #careers #programmaticcareers #applynow #digital #digitalmarketing #agencylife #getintouch #newopportunity #prog #DSP #Planning #buying #client #tradedesk #performance #performancemarketing
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NORTH DAKOTA
📢 We're Hiring a Communication Rockstar!📢 Join us as a Corporate Communication Strategist and help us amplify our mission, vision, and values. What You'll Do: - Craft and execute killer communication strategies. - Collaborate with business units to drive marketing communications and manage projects. - Create impactful content and engaging PR campaigns. - Work with creative partners to deliver unified messages. - Measure success and ensure we stay industry compliant. - Mentor the team to reach new heights. Passionate about corporate communication and ready to make waves? We want you! 📩 Apply now or share with your network! #Hiring #CorporateCommunication #JobOpportunity #JoinOurTeam #CommunicationsStrategist #MarketingMagic
Web Link
recruiting2.ultipro.com
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