Good Ads Matter’s Post

What better time to tempt you with a large McDonald's Coffee than the break of dawn, right? #GoodAdsMatter Coffee, the beloved "drug du jour", is more than just a beverage– it is an emotional experience. This ad is about tapping into the soul-stirring power of the morning ritual we call coffee. McDonald’s takes a simple truth and elevates it to new heights, reminding us of the magic found in life's everyday moments. The clever visuals draw a seamless juxtaposition between the serving size of McDonald's Large Coffee and the vastness of the horizon itself to iterate on the former! It is a testament to the artistry of advertising– taking something ordinary and transforming it into something extraordinary. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: Finland Year: 2011 Brand: McDonald's Agency: DDB, Helsinki, Finland Creative Director: Vesa Tujunen Copywriter: Vesa Tujunen Art Director: Jukka Mannio Graphic Designer: Antti Salminen Photographer: Marjo Tokkari Retoucher: Fake Graphics Print Producer: Kirsi Pärni Account Director: Jarno Lindblom Account Manager: Pia Eiro 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #McDonald’s # #Photography #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

fantastic - best way of strategically planning a "sale" and /or EDLP strategy on certain items and communicating it in a very fun way - engaging, differentiating, will go viral! #advertising #marketing #pricingstrategy

There’s only one thing that is harder than choosing between the red pill and the blue pill. #GoodAdsMatter McDonald’s is here to remind us that the Matrix is everywhere! It’s all around us! And now, as we speak, they’ve launched this brilliant campaign to celebrate the 25th anniversary of the iconic classic film, ‘The Matrix’. Once again, McDonald’s proves they know how to bend reality—and marketing—like no other. The visuals cleverly play on the red pill vs. blue pill dilemma, reminding us of the tough choices McDonald’s often puts on our plates. Time and again, the brand has proven itself a marketing powerhouse, seamlessly branching into diverse industries beyond just food. In the end, no matter which pill you choose, McDonald’s wins! 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗱-𝗳𝗶𝗹𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dsGAApY6 Country: Austria Year: 2024 Brand: McDonald's Agency: DDB Wien Chief Creative Officers: Andreas Spielvogel & Thomas Tatzl Creative Directors: Christina Mer Hofmann & MMag. Virginia Wilhelmer Copywriter: Manou Ilunga Graphic Designers: Michael Hofer & Lorena Rösener Account Manager: Patricia Ließ Production Company: Vienna Paint Studios 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

The Matrix gave us one of the most memorable scenes in cinema history ; The ultimate dilemma of the red pill or the blue pill. To celebrate the film’s 25th anniversary in March, McDonald’s brilliantly reimagined this moment in their latest ad campaign. In this creative twist, the choice is between sauces: Tomato Ketchup or Sour Cream Dip. Just like Neo’s pivotal decision, it’s a playful nod to the everyday “dilemma” we face at McDonald’s when choosing our favorite dip. This ad isn’t just a clever homage to a cult classic; it’s a testament to the creativity of the McDonald’s marketing team. They’ve managed to resonate with fans of the movie while perfectly aligning with their own brand identity. It’s fun, relatable and of course, sparking nostalgia among customers and movie lovers alike. However, this bold move could have been a risky one. For those in the McDonald’s audience who may not have seen The Matrix, the reference could have fallen flat. But that’s the beauty of creative advertising : taking calculated risks that have the potential to resonate deeply with the right audience. Kudos to McDonald’s for proving that even the smallest choices can have a big impact...on your food. 😎

So, I was thinking about creating an ad that would be inspired by the friendly banter between the Giants of the Comic World. But, I wanted to take it up a notch and find a brand that would benefit from this #momentmarketing. And boy, did I find one! After some brainstorming, I finally decided to go with the underdog of the gourmet popcorn industry, David, which is The Crunch Box by Priyankar Rai. I mean, who doesn't love popcorn while watching movies, right? And, in my opinion, Goliath is 4700BC , but feel free to let me know in the comment section if I got it wrong. Now, the next color for the #consistencylautaao2024 is Yellow! (which is also the order of the challenge). And, the obvious brand that came to mind was McDonald's, but I wanted to make it more challenging. So, I thought about another brand that could take advantage of this marketing opportunity. And, the product that is correlated to the movie industry is POPCORN! So, I thought, why not create an ad that would benefit the popcorn industry? So, here's my Day 3 entry for the #consistencylautaao challenge started by Pranita Bajoria. Exciting, isn't it? And, don't forget to tag the crunch box in the comment section. Also Thank you Shraddha Shetty for making this caption more relatable and better. #momentmarketing #madadwoman #graphicdesign #visualdesigner #gourmetpopcorn #consistencylautaao2024 [Graphic Designer, Popcorn, Movie, Hollywood, Bollywood]

In his book 'Ogilvy on Advertising', David Ogilvy shared the attributes needed to be an ideal Creative Director: (You are gonna thank me in the end!) 1) A good psychologist. 2) Willing and able to set high standards. 3) An efficient administrator. 4) Capable of strategic thinking- 'positioning' and all that. 5) Research minded. 6) Equally good at television and print. 7) Equally good at packaging goods and other kinds of accounts. 8) Well-versed in graphics and typography. 9) A hard worker- and fast. 10) Slow to quarrel. 11) Prepared to share credit for good work, and accept blame for bad work. 12) A good presenter. 13) A good teacher and a good recruiter. 14) Full of infectious joie de vivre(joy of living). #marketing #artdirector #creativeart #advertisingandmarketing #advertisingagency

A good Sunday morning read. Tim Cairns is Creative Director of Story here at COLLINS in New York. Tim had built 20 years of work and experience with award-winning brands on client and agency sides when he accepted the invitation to join our crew. A generous, hyper-generator of ideas both big and sincere, with an advanced radar system that can spot bullshit three miles away in a fog (at night), we are beyond lucky to have Tim with us. At our talks, people will ask what makes our designers here become stronger. My answer is always the same. Our writers. Tim was just interviewed by The Subtext. His story starts Down Under. ..... Where’s your hometown? Sydney, Australia In a few sentences, describe what you do. I use words to turn brands into something you might just care about.  You’ve worked at some of the best agencies in the world, including Wieden + Kennedy, BBDO, R/GA and now COLLINS. What was your path to get here? How and where did you get your start? I started out in a temporary position as the Assistant of the Executive Assistant to the Chief Creative Officer at BBDO Sydney. I was so excited to work in advertising, I never thought about the fact that my contract was only for 5 months, until they offered me a role in the mailroom. In between stocking beer fridges and fixing printers, I completed ad school and worked on any brief I could get my hands on. When my first billboard was approved, they moved me into the creative department. During my time working in Australia I learned how to wait for the right job, not any job. To make strategic insights the foundation of my concepting. Office politics. Dealing with being let go. How to present both personally and to clients. The work ethic required to succeed. How to play the awards game. The creative differences between Multinational agencies and independent ones. And ultimately (when my Dad passed after a long battle with cancer) to prioritize what was important to me. I left Australia early in 2011 to travel with my then-girlfriend-now-wife around Europe and South America for 6 months. While traveling I learned: Taking a break was more beneficial than worrying about what the hole in my resume might mean for my career. Our trip ended in NYC, where I was lucky to be hired by Mother. There I learned: Client accountability and to let awards be the by-product of good work, not the goal. Then we moved to Portland. At W+K I faced self-doubt. There’s nothing like getting a brief and feeling the weight of an agency’s history on your shoulders. Everywhere I turned was someone with an intimidating portfolio. There I learned: Fail Harder. While there was an internal standard at W+K, it didn't matter if you reached it, just that you tried. And by trying to reach the standard you’d be surprised by how your ideas evolved (for the better). I left W+K to join BBDO NY. There I learned: I was an Independent Agency Person. Tim's story continues here: https://lnkd.in/epGxRYp5

This Chanel ad for mother’s day is wonderful. It shows how a strategist can humanize a luxury brand. A great example of how smart thinking can make a fancy brand feel more down-to-earth. But still keep its iconic status. You don't have to be a strategist in a big agency to do great things. I was a freelancer when I did work for Uber, Apple and Disney! — 👉 I’m doing a whole workshop on How To Make Money As A Strategy Consultant next week. If you’re interested you can sign up here: https://lnkd.in/g5fqMCy3 #advertising #brand #freelance #strategy

Photos of delicious food are nice and everything but when you pair food and storytelling, you create a completely different connection with your audience. And don't get me wrong, you don't need overly complicated concepts, composition or styling. 🔍 Sometimes little details are the ones that make a difference. 🥞 Sometimes it's the light, the colours, carefully planned spills or sprinkled ingredients. 📝 Sometimes it's all about matching visual content with the right words. But when it comes to creating content for your brand, it's not just about pretty pictures. It's about understanding your brand identity and your target audience. Every dish tells a story, and your content should reflect that. Whether it's the simplicity of a homemade meal, the modern colours of your packaging or the elegance of a gourmet dish, your content needs to resonate with your audience's tastes and preferences. And just like that, you've turned a simple photo or video into a conversation starter, a shared experience, and a moment of connection. As a food photographer, stylist, and content creator, I know how to capture the essence of your brand and translate it into captivating visuals and engaging stories: I work closely with you to ensure that every piece of content reflects your brand's values and speaks to your audience. 📧 Interested in getting personalised content to bring more views (and sales) to your business? Check out my portfolio here https://lnkd.in/gx2ZZZpV then message me to book a free discovery call so we can see if we’re the right fit for each other (based in Ireland, I work remotely with clients worldwide). #recipedeveloper #foodstylist #foodphotographer #socialmediamarketing #foodcontentcreator #smallbusinessireland

A pic of my desk from my office back in the Saatchi days. This is the chaos that creatives use to build campaigns. A clean desk doesn’t inspire, or suddenly catch a beam of light that becomes the seed of an idea. I can only encourage people to grow those stacks of paper, scribbles, drawings, and random open books. I’ll be available to mess up some desks again starting October 14th, so clear some space. Also, this is not my old desk. It’s Albert Einsteins. Now THAT guy knew how to use data to come up with big ideas! #orderfromchaos #copywriter #availablesoon #advertising