Green Rose Brands’ Post

Re: Digital Allyship-- We love working with brands, especially when they are true allies taking authentic steps to support our communities and ensure welcoming spaces. Digital allyship is a must. Knowing how to keep communities seen and show up, even when your digital space isn't inherently safe, is crucial. While a brand can't always control audience reactions, they can still be change-makers, fostering dialogue around inclusivity and joy for BIPOC & LGBTQ+ communities. 🌟🌈 #DigitalAllyship #CommunitySafety #InclusionMatters #SupportBIPOC #SupportLGBTQ

Don't get spooked this Halloween by the ever-changing partnership marketing industry 🎃 Our team have put together a handy blog that explains co-branding, highlights the trends that are shaping the partnership marketing industry, and how to capitalize on these so that you and your brand don't get left behind 🚀 Get a preview by clicking through the graphic below, and head to https://lnkd.in/eixQK_gH for a detailed explanation 🔗 #halloween #partnershipmarketing #cobranding

Mark your calendars! 📅 Here are some upcoming dates to start planning your custom merchandise orders: ▪️Supply Nation Connect 2024 ▪️Father’s Day ▪️R U OK Day ▪️Halloween Make a lasting impression with Promo Gear and get ahead with your promotional planning! 🌐 www.promogear.com.au #PromoGear #BrandYourBusiness

A friend of mine was at a trade show recently. She told me that the booths that had the longest lines were always the ones handing out the best promotional items. 😎 But there's nothing surprising there, right? Everyone loves free stuff. 😅 Here's the thing though. Attention at trade shows is a scarce commodity. To win this competitive landscape you need quality and innovative promotional products that make a splash. 💡 And making a splash is what got you to the trade show in the first place. 🌊 Winning on promotional products is an investment that pays itself back many times over. And we can help you with that! 😁 Send me an 📧 e-mail at zach@gottepromo.com or give me a call at 📱514-604-1878 before your next trade show. gottë www.gottepromo.com ------------------------------------------------------------------------------ #promotionalproducts #advertising #brandedmerch #gifts #corporateswag #brandexposure #tradeshows #quality #impressions #promo #promoitems

🥄You probably don't have a brand like Wanna Spoon Cereal Bar in Nashville. It may not be appropriate for you to have a giant spoon photo op at the side of your building. However, you can STILL provide a tangible brand experience for the people you serve. Even if you only meet with folks virtually! My contact form sets the tone for a warm and casual meeting with a non-required question about the client's favorite flavor of ice cream. Our scheduler offers clarity (otherwise known as kindness) with reminders to add to calendar, easy buttons to reschedule if necessary, and reassurances that the times showing are in the client's time zone. We send gifts like homemade soup and cookies. Our client responses are lightning-fast, and we communicate clearly and regularly. Every client gets a Tuesday update without fail so they never have to wonder what's happening with their project. Fill me in on YOUR brand experience! Everyone does things differently and we can all learn from each other. Bonus Points if what you do involves a giant utensil. 😁 🥣 #branding #brandexperience #brandmessaging

This article generated 2,806 clicks in one day! Check out the best looks from The Met Gala on Nine here https://lnkd.in/g3u_zMiN Want your brand's products matched to the best celebrity red carpet looks? Get in touch! #themetgala #contextualadvertising #metgala

As we all spend so much time selecting, preparing, merchandising, and finally presenting at XXX number of trade shows, it is essential to close with a bang, a boom, and a bing bang boom… Granted, very few of us have couture money, but we can always leverage a talented veteran or a local talent to leave everybody thinking, ‘WOW.’ Why not? P.S., it’s really time for trade shows to abandon booths and the aimless milling around. Instead, brands should be allocated stage time to present their brand story and the applicabke products. Why not? https://lnkd.in/gt6cRUFf

Write a simpler brief and watch the creative work flourish. Simplifying briefs is not an easy task. It’s hard to get them through the system. But when the whole team believes and fights the right battles more often than not, a short one line brief with the product benefit at the core emerges.  From then on it’s pure creative joy. 

Just walked past this image on the side of a truck. Is this still the most iconic image in alcohol today? Powerful #brand stories often aren’t literal. They convey an essence. This image has all the undertones - ruggedness, masculinity, sophistication, sex-appeal, and even provenance and craft (as they ride through the highlands of Jalisco). There is no moment of celebration, no one is drinking…they are actually driving! (A big no-no with alcohol). But we hardly notice, entranced in the story. It looks like they rode down from California on Kerouac-esque guys trip and decided to start a tequila company. Meanwhile,if we stop to rationalize, of course we know this is all very staged. In 2017, the brand was sold to Diageo for $1B. I would argue a lot of that success is thanks to this image. #Brands provide powerful subconscious signals to consumers & customers. In 2024, let’s bravely cultivate #brand vibes; let’s strive to show, rather than tell. #branding #creativity #brandidentity

This is a shoutout to the amazing #ESPY (ESPN) show last week – but we first need to cover some ground before we get to the bottom line. As I watched the show, with the special tributes and acknowledgments – #DawnStaley, Steve Gleason, #NickSaban, Invictus Games Vancouver Whistler 2025, #PrinceHarry and Pat Tillman Foundation to list a few, it felt not like a made-for-tv award show but a tribute to sport, teams who play them and the amazing individuals who compete, at all levels. It felt like the ESPN brand had a purpose, committed to something bigger than just showing sports on tv and it was quite impressive. So let’s hop into our reverse engineering strategy lab and unpack this shall we? I was reminded the knives have been out for Brand Purpose for a while. Where a few brands have successfully done this – Toms.com,Warby Parker, Oatly, Patagonia, Bombas to name a few, but both marketing effectiveness guru’s and brand strategists have loudly warned this isn’t a path that all brands should consider, even if it worked for a handful. At the end of the day, I think that’s right: not every category can support a purpose-driven-brand, not every brand in a category that does should try to be one. Let’s also take a time out and clarify ‘Brand Purpose’. At least to me, it is that the brand isn’t just trying to sell you their next thing but rather when you do business with them, you also help a cause or initiative they are committed to – Tom’s and Warby give shoes and glasses to those who need them, Bombas gives socks to the homeless (as that’s what’s needed most by them), Patagonia and Oatly are committed to reducing climate change. You can see the synergies for each brand’s purpose and they’ve been quite successful at it. But the thing is too, all of these brands (save Patagonia) started out as a company with this strategy, they didn’t tack it on mid-journey. And I think this has a lot to do with the caution I referenced above: just because others are successful with this strategy doesn’t mean the rest of us can ‘pivot’ to it.  There were many established mid-sized and global brands trying to figure out if they were purpose brands, leading to a lot of challenging discussions and odd-fitting work. So back to the ESPY’s. The light bulb that went on for me was that up til now, much of this has been an all or nothing discussion. And it doesn’t need to be. ESPN isn’t a purpose-driven-brand by any means but for one special night, it was hard to tell the difference. As one who loves sports, loves the feeling of being part of a team, and is always amazed at what the human condition and spirit can achieve, this annual award show deserves an award themselves -- for telling such compelling stories and reminding us why sports, teams, coaches and players add up to the things that hopes and dreams are made of. Thanks ESPN. And yes, this has changed my perception of the brand for the better. The 30 Minute - University https://lnkd.in/e8Mq_c7e