GroupM’s Post

The latest This Year Next Year forecast is here, one of my personal favourites. This is a forecast released twice a year by GroupM, looking at key areas of growth in both global and local advertising, underpinned by the latest developments shaping our industry. Check out the global overview below and do give me a shout if you’d like to see the U.K. numbers in more detail. https://lnkd.in/eQcUrths #thisyearnextyear #forecast #advertising #groupm

📢 Attention marketing professionals! GroupM's This Year Next Year: 2023 Global End-of-Year Advertising Forecast is here, and it's packed with insights and predictions that you don't want to miss. 👉 https://lnkd.in/gWm96x4H #DigitalMarketing #ThisYearNextYear #advertising #marketing #advertisingandmarketing #AdvertisingExperts #BusinessGrowth #MarketingStrategy #SocialMediaMarketing

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gnedht3p #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gJNie9sZ #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

Media buying shouldn't be a gamble. Advertisers should know exactly what they're buying, when they're buying it, how much they're paying for it and so forth. However, advertisers often find themselves navigating a maze of uncertainties, unsure if their investments are yielding the desired results. That's where ID Comms steps in. We act as the objective third party, untangling the intricacies of media purchases and shedding light on where your budget truly goes. With our expertise, we analyze the media bought by agencies, scrutinizing the prices paid and the quality delivered. We help reduce the risks associated with wasted budgets, poor quality and ineffective strategies, empowering advertisers to focus their resources on strategies that truly drive business growth. Untangling and de-risking media buying isn't just about unraveling complexities, it's about giving advertisers control and transparency over their investments. It's about providing clarity in a landscape often shrouded in uncertainty. With ID Comms by your side, you can navigate the media buying process with confidence, knowing that your investments are optimized for success. For more, visit: https://lnkd.in/gMN-gzAw #MediaBuying #Advertising #BrandMarketing #RiskReduction #IDComms #BusinessGrowth #BrandsDeserveBetterMedia #BetterMediaInvestments

🎯 While we strive to keep up with the ever-changing digital world, forecasts can help us get a leg up on what’s to come. Good news for us: Magna and GroupM are predicting some serious growth in ad spending for 2024 – read more about it on Ad Age! For marketers, staying on top of trends is the name of the game, and these data-driven insights are like gold. This boost in ad spending is like a green light for the industry, opening up awesome opportunities for businesses—whether you're rocking it in traditional media or diving into the wild world of digital marketing. What do you think about these forecasts? Tell me if you’re planning to use these insights in your 2024 marketing game plan in the comments! ⬇️ https://lnkd.in/gcQUQbfw #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #GenZMarketing #MediaStrategy #StateFarm #Innovation

Global ad revenue is predicted to grow by 5.8% in 2023, according to our latest This Year Next Year forecast which was released this week. Created by GroupM Global Business Intelligence team, the report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. Check out the Global overview below and do reach out if you’d like to discuss EMEA as a region in more detail. This Year Next Year: https://lnkd.in/ejXzKjek #thisyearnextyear #forecast #advertising #groupm

📈 Global advertising spending is set for significant growth! GroupM’s new forecast predicts a 7.8% increase in 2024, reaching $989.8 billion. In 2025, spending is expected to rise by 6.8%, crossing the $1 trillion mark! These updated estimates reflect a more optimistic outlook than the December projection of a 5.3% gain for this year. 🌍📊 Exciting times ahead for the advertising industry! Let’s gear up for this growth and seize the opportunities it brings. 🚀✨ #Advertising #Marketing #Growth #BusinessTrends #GroupM

While #marketers deal with a play-safe go-to-market approach, a confidence crisis due to the fragmented #media landscape, and misalignment on measurement and relevance to drive business growth with C-Suits, whoever decodes how to combine #disruption and #innovation with #creativity while making the media saturation and competition feel irrelevant will become a magnet of #ad dollars and the most common place where #brands can leverage its platforms to delight the #consumer. #retailindustry #retailmarketing #groceryindustry #cpgindustry #ecommerce #brandstrategy #marketingstrategy #disruptivethinking #mediastrategy #growthstrategy #socialmediastrategy #searchenginemarketing #marketing

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gJNie9sZ #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media