Alyson Griffin’s Post

Ad spending set for a rebound? 🤔 After a sluggish 2023, forecasts suggest a 7.7% surge in global ad spending this year. This nearly doubles last year's growth and seems to be fueled by mega-events like the Olympics and US elections. PQ Media's report highlights that events like the Super Bowl, with its record-breaking viewership, drive brands to invest heavily in wide-reach opportunities. Additionally, political ad spending is expected to reach a staggering $14 billion, doubling 2016 levels. The report also underscores the continued dominance of digital and alternative media, with double-digit growth predicted again this year. This ongoing shift stands in contrast to the decline of traditional media channels. It seems the initial concerns about a recession-driven slowdown might be easing. But, with last year marking the slowest growth since 2015, is this surge a true reflection of renewed confidence, or simply a short-term boost? What are your thoughts on this forecast? #marketing #advertising #globaltrends #digitalmarketing #media

As we make up our media plan for the rest of Q2 and start forecasting for Q3, advertisers need to know: What can US ad spend data from last quarter tell us about the future of digital media trends? Here are the facts: 🔹 In Q1 2024 through February, digital ad spend increased by double digits, rebounding from stagnant performance during the corresponding period in 2023. 🔹 All digital media channels expanded during February, with video and display generating the greatest influx of incoming online ad dollars. 🔹 In February 2024, all digital media channels increased by double digits year over year, whereas only the outdoor category achieved that feat within traditional media. Looking for additional insights like these? Guideline’s got your back. https://hubs.la/Q02xwwB30 #AdSpendUS #MarketDataUS #AllMediaMarketBrief #AdvertisingTrends2024 #DigitalMedia #TraditionalMedia #PoweredByStandardMediaIndex

The latest This Year Next Year forecast is here, one of my personal favourites. This is a forecast released twice a year by GroupM, looking at key areas of growth in both global and local advertising, underpinned by the latest developments shaping our industry. Check out the global overview below and do give me a shout if you’d like to see the U.K. numbers in more detail. https://lnkd.in/eQcUrths #thisyearnextyear #forecast #advertising #groupm

Global ad revenue is predicted to grow by 5.8% in 2023, according to our latest This Year Next Year forecast which was released this week. Created by GroupM Global Business Intelligence team, the report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. Check out the Global overview below and do reach out if you’d like to discuss EMEA as a region in more detail. This Year Next Year: https://lnkd.in/ejXzKjek #thisyearnextyear #forecast #advertising #groupm

GroupM's This Year Next Year: 2023 Global End-of-Year Advertising Forecast is here! 📣 Our report reveals that the global advertising market is expected to grow by 5.8% annually, totaling $889 billion (excl. U.S. political advertising). We project that this growth will decelerate slightly in 2024 but remain strong over the next five years, with retail media and DOOH leading the way. In addition to these projections, our report delves into the changing landscape of customer marketing, highlighting the importance of deeper and more direct relationships between advertisers and their customers. 🔗 See an interactive overview here: https://lnkd.in/gdXCz9AF -- #ThisYearNextYear #advertising #marketing #advertisingandmarketing

📢 Attention marketing professionals! GroupM's This Year Next Year: 2023 Global End-of-Year Advertising Forecast is here, and it's packed with insights and predictions that you don't want to miss. 👉 https://lnkd.in/gWm96x4H #DigitalMarketing #ThisYearNextYear #advertising #marketing #advertisingandmarketing #AdvertisingExperts #BusinessGrowth #MarketingStrategy #SocialMediaMarketing

Global ad spend in 2024. Grow or slow? According to the summer data from WARC’s “Global advertising spend outlook 2023/24: Withstanding Turbulence” the global ad spend was forecasted to grow a further 8.2% in 2024 and reach a tremendous $1 trillion for the first time. But the opposite is stated in a new December forecast from media investment group GroupM: the growth will slow in 2024 to 5.3% (compared to 5.8% in 2023) and is expected to reach only $936 billion in 2024. And one more forecast from Magna (a media investment firm conducting industry research) gives a hopeful 7.2% growth forecast due to economic stabilisation and cyclical events. Controversial prediction from Dentsu’s “Global Ad Spend Forecast” expects global advertising spend to increase only by unimposing 4.6% because of geo-political instabilities. Let’s see who's predictions will be closer. But why should we bother if the growth is still expected and the digital ad will remain the main driver of the market? Recognizing a difference in assessments reminds of a versatility as a key point of strategic planning. #adspend #advertising #adspend2024

Great Post 🎉 Thanks for sharing Stephen Magli 📲As advertisers begin to become more aware and willing to adopt an #audience identity and customer data solution, adapting a #cookieless philosophy, we envision this will continue to rise as well. 📺One of the biggest areas we believe will intensify in ad spend in 2024 and onward will be in #OTT and #ConnectedTV - the biggest challenge for modern marketers in Video Marketing is the inability to make the one to one connection in #measurement & #attribution. 👏 However as #data activation and Audience Mamagement Platforms continue to get the word out on Connected TV identifiers remaining constant and that there are providers out there that have the majority of the population with a connected TV identifier down to the brand & persona. 👨⚕️👨👍 Brands will quickly jump in realizing not only is targeting continuing to become more predictable, but so is the #ICP personalization of ads, and then tying those back to actual households and identities & conversions. 👨🦳👩🦳 This is already happening and we have developed one of the most robust marketing 1P connected TV identity backbone platforms on the market today. 📲🛍️ Share: Angelina Eng Jeffrey Bustos Kristen French Kelly Wittmann Jason Reid Amanda Derr Amber Daniel Mike Bloomberg Tiffany Donahue Shaoor Munir Shari Levitin André Munro Carsten Frien Brynn Moynihan Hikari Senju Nicolas Cossette Joe Weeks Sabrina Lu Brandon Scott Keriann Griffin Kerri Wise Glenn Lundy Brian Pasch, MA Allison Schiff Jeff Green Michael Beebe GroupM Andrea Zapata Andrew Gonzales Benjamin Lopez Jerry Yao Susan Moritz Jared Kalfus Mike Kissman Tim Daher Gary Walter Vern Hanzlik Bob Lanham Evan Pease

Exciting news in the advertising landscape! The U.S. ad market continued its robust growth streak, expanding for the fourth consecutive month in October with a 3.2% rise over the same period last year, according to Guideline's U.S. Ad Market Tracker. This significant gain, the largest since July, suggests a positive shift in ad spending, signaling recovery from the recession for major agency holding companies and independent media agencies, at least for the time being. As we await year-end updates and forecasts from industry leaders, this data serves as a promising indicator amid ongoing geopolitical and macroeconomic uncertainties. AI Digital looks forward to remaining at the forefront of industry trends and insights as the advertising landscape continues to expand and evolve! #AdMarket #AdvertisingTrends #BusinessInsights MediaPost https://lnkd.in/e-KSrMPP

2023 Ad Spend & Attribution Insights As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.