Head of Marketing, State Farm | Emmy® Nominated Forbes 50 Marketing Executive | Award-Winning Thought Leader & Keynote Speaker
🎯 While we strive to keep up with the ever-changing digital world, forecasts can help us get a leg up on what’s to come. Good news for us: Magna and GroupM are predicting some serious growth in ad spending for 2024 – read more about it on Ad Age! For marketers, staying on top of trends is the name of the game, and these data-driven insights are like gold. This boost in ad spending is like a green light for the industry, opening up awesome opportunities for businesses—whether you're rocking it in traditional media or diving into the wild world of digital marketing. What do you think about these forecasts? Tell me if you’re planning to use these insights in your 2024 marketing game plan in the comments! ⬇️ https://lnkd.in/gcQUQbfw #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #GenZMarketing #MediaStrategy #StateFarm #Innovation
Senior Marketing Communications Copywriter & Content Strategist
8moInteresting to see their take alongside news today that Audacy has filed for Chapter 11 due in part to the drop in advertising revenue.