Gymshark’s Post

Gymshark are reinventing retail with their flagship store. Here are some GCSE business questions Q1. How is Gymshark adding value in its new store in Westfield Stratford? Q2. What are your views of the new Stratford store? Did it make you want to visit? Why? Why not? Q3. What are the likely results of this different approach to retailing by Gymshark? https://lnkd.in/euFipT-D

The Power of Play in Product Design, demonstrated by Gymshark 🦈 In the dynamic world of design, integrating play into the design thinking process is a game-changer. Here's why: 🌟 Boosts Creativity Play breaks down mental barriers, sparking unique ideas and innovative solutions. 🤝 Enhances Collaboration A playful environment encourages open communication and teamwork, essential for successful projects. 🔍 Improves Problem-Solving Experimentation through play allows designers to refine ideas without fear of failure. Embrace play in your design process to unlock creativity and drive innovation. Let's make design fun and impactful!

Midsummer Place in Milton Keynes will soon be welcoming two new exciting additions to its line up: Frasers Group's Sports Direct and Lane7. Sports Direct will offer a wide range of sports and lifestyle brands in their 50,000 sq ft store, while Lane 7 will bring their unique entertainment concept to the 40,000 sq ft space.   This expansion and repurposing of space further solidifies Midsummer Place as a top destination for fashion and entertainment, with both brands adding to the diverse mix of current retailers and F&B offerings.   Simon Anderson, Asset Manager at Ellandi “Securing both Frasers Group’s Sports Direct, and Lane 7 for Midsummer Place demonstrates both confidence in the market as well as highlighting the opportunity at Midsummer Place. These brands will complement the recent re-development of The Boulevard F&B quarter. We are transforming the centre, and in addition to the physical changes we are curating a very attractive tenant mix. This brings us one step closer to realising our vision to create a high-end, quality destination.”   Thanks also to Tom Ellams, Senior Asset Manager for getting this over the line. https://lnkd.in/eXiJ9WyN #destinationshopping #repurposingspaces #vibrantshoppingcentres #assetmanagement

"I appreciate Academy Sports’ cautious approach to opening new stores – slow, steady and deliberate," says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. "Investing more time and effort upfront in site selection and store configuration should improve the probability of success of any new location. Furthermore, their strategy of clustering new store openings to create critical mass in a new market also makes good sense. I would advise Academy Sports’ leadership to analyze store traffic volume and conversion rate performance of their best performing stores and consider these characteristics as they build-out new stores. The important thing to remember is that, opening stores is the easy part – getting the stores to deliver the outcomes required is a different matter. Even the very best store locations won’t be successful if the store team can’t execute effectively." Check out more insights from one of the retail industry’s leading experts - https://buff.ly/3qRfPx2. More great comments on this topic by RetailWire's BrainTrust experts including: Neil Saunders, Ashish Chaturvedi, Brian Numainville, Lisa Goller, MBA, David Naumann, Robert Amster, and Mohammad Ahsen (Socially Ahsen).

Gymshark £1 billion valuation can also be attributed to its successful global expansion efforts. The company has strategically entered new markets, such as the United States and Australia and Now in #Dubai . #UAE, by tailoring its approach to cater to local preferences and customs. Localization efforts include offering region-specific product lines, collaborating with local influencers, and adopting marketing strategies that resonate with each target audience. This global approach has enabled Gymshark to become a recognized brand worldwide, further solidifying its position as a leading player in the #fitness and #athleisure market. #Gymshark's success can be attributed to its strategic partnerships and #collaborations. By aligning itself with prominent fitness #influencers, athletes, and organizations, Gymshark has been able to tap into new markets and increase its credibility in the fitness industry. These partnerships have also led to the development of exclusive product lines and collaborative marketing campaigns, further bolstering Gymshark's brand recognition and appeal. Gymshark is more than just a fitness brand. It’s a way of life for many #community members. It’s a way to meet like-minded ambassadors across the globe, and it’s a way to learn new techniques, recipes, exercises, and motivations for your own fitness goals. To become one of the most successful brands the world has yet to see, the focus always needs to be on the people and on the product. Creating a superior line of fitness and athleisure apparel is nothing if you do not boast the supporting community both internally and externally. Noel Mack Dan Abraham #Marketing #Brand #Strategy #activewear #Sports #Fashion #lifestyle #Nike #Adidas #Retail #Retailnews Hannah Mercer

Retail is dead? Think again. E-commerce brands are about to flip the script. Here's what's coming: • Physical stores making a comeback • Online brands going offline • Community-building in real spaces Why? Because smart brands know: 1. Customers crave experiences 2. Loyalty grows with face-to-face interactions 3. Community is king At 4Zenith, we're not just watching this trend. We're leading it. Our goal? Transform our online presence into physical hubs by 2035. Imagine walking into a store where: • You can touch and feel products • Meet like-minded individuals • Attend exclusive events • Be part of something bigger It's not just about selling. It's about belonging. The future of retail isn't online OR offline. It's both. Are you ready for the retail renaissance? Don't get left behind. Start thinking about how you can create real connections in a digital world. Remember: Websites sell products. Stores build communities. Which one are you building?

JD Sports has just announced its acquisition of Hibbett Sports, subject to regulatory approval. With $4.1B in sales, JD Sports will more than double its retail locations in the US sports retail market. However, the company still has some catching up to do with Dick's Sporting Goods and Foot Locker. The $1.1B acquisition is a bold move, and JD has its work cut out for itself to improve product margins and achieve ROI. It will be interesting to watch how the company navigates product pricing moves and potential supply chain synergies gained. #JDSports #HibbettSports #SportsRetail #Acquisition #BusinessGrowth

“The difference between the paddlesports market and other outdoor goods, according to John, is people bought high-end paddlesports products during the pandemic. They had more disposable income, so they bought $5,000 fishing kayaks like the Hobie Mirage Pro Angler 14. “Where does that leave us for an upgrade?” John said. “That’s part of the saturation problem.” Such a valid point. If possible, brands should be designing and building systems that are modular and can scale equal to where the consumer is in their outdoor journey while staying one step ahead of them ready to meet them again at their next growth stage of experience. New Product Innovation and Design has to be thinking how to strengthen the consumer/retailer relationship, this is 2024, think versatility, longevity, multi-functionality…think platform. Think Continuity of Experience. #getoutside

London Designer Outlet’s 10th year saw it break its own performance records across 9 of the 12 months, whilst high street destinations continued to battle the ups and downs of shifting consumer priorities in the face of the cost-of-living crisis.    After a stellar golden quarter performance that saw a best-ever Black Friday, Christmas week, and best year to date, Daniel Tomkinson, General Manager, London Designer Outlet and Matthew Slade, Retail Director at Quintain Limited, spoke with Liz Hamson at BE News to reflect on the successes of the last decade, year, and what’s to come.    Around 28% of brands have been at the LDO since the start. Speaking about the impressive retention rates, Daniel said: “The reason brands stay is really quite simple: they see incredible success at their LDO stores and the value that a presence at our outlet can offer, with a number of our partners reporting them as their best-performing thanks to the combination of our brand mix and discounted prices.” Discussing what’s to come in the next 10 years, Matt said: “The main aim for us is to build on the great success we’ve had in the past year by keeping customer wants and needs at the core of all the decisions and moves we make. “We’re very insight-led, so we know what challenges our shoppers are facing. By providing the right mix of brands and offering an environment with the adaptability to evolve with ever-evolving consumer behaviours, we’re confident the next 10 years will be a success.” Read more on BE News: https://lnkd.in/eH_m2KFh #Retail #Fashion #LondonDesignerOutlet #WembleyPark #Outlets