Hard Work Club’s Post

Insights are the foundation that allow us to grasp not only the needs of our target group but also how our product can genuinely add value to their lives. Without insights, we risk making assumptions about what customers want. However, by listening to their behaviors, preferences, and challenges, we can better understand the gaps in the market and position our product as a solution. Whether it's solving a problem, fulfilling a desire, or improving an experience, insights help you discover exactly how your product can meet these needs. Remember, a product’s value is only fully realized when it addresses a real need. And that understanding begins with powerful insights into your market.

🌟 🏈 DoorDash's "Doordash-All-The-Ads" turned every Super Bowl viewer into a stakeholder, and here's why it was brilliant 🧠 📺 For each commercial, DoorDash added a corresponding prize to their #sweepstakes. Simply catch the "lengthy" promo code during their commercial, enter it on their website, and you could win big. 💰🤑 🏆 The purpose of this sweepstakes was to show an extreme example of how you can DoorDash just about anything— Prizes ranged from high-value items like cars (BMW, Toyota, Volkswagen, Kia) 🚘 , a 50k down payment for a house 🏡 , and a 20k dream vacation 🏝, to somewhat silly items like a Progressive Insurance red flag 🚩 and a witch's hat for the upcoming #wickedmovie starring Cynthia Erivo and Ariana Grande. 🧙♀️ What makes this concept genius? 🤔 You no longer need to be a sports enthusiast, marketer, athlete, entertainment professional, or even a fan of either team to hold a stake in the entire program. Personally, I've never watched a Super Bowl program in its entirety. I usually catch the most popular commercials on social media the next day. Yet, yesterday, during every game break, I was anticipating how DoorDash would sweeten the pot, and had my phone out to capture the promo code. It added an extra layer of excitement— plus, the DoorDash social accounts were on FIIIREEE 🔥 🤳 Did you take your eyes off the screen? Kudos to DoorDash— the NFL owes you one. And for those of you wondering, the promo code had almost 500 words, and hell yes I entered. 👀 #DoorDash #SuperBowl #InteractiveViewing #DoorDashAllTheAds

DoorDash might have executed one of the most underrated market takeovers in history. In a little over 3 years, they shot up from 16% to a crazy 53% share of the US delivery app market. Here's 3 tactics they used to outplay (or honestly crush) Uber Eats, GrubHub, and Postmates: 1. Avoiding crowded spaces Instead of battling for trendy restaurants, DoorDash targeted established spots without delivery, winning over loyal customer bases and avoiding unnecessary fights. 2. Being a restaurant’s best friend They didn’t just deliver food—they delivered insights. By sharing data on top dishes, customer trends, and delivery times, DoorDash became an essential partner for restaurants. 3. Owning the suburbs While others fought over cities, DoorDash focused on suburban families, a higher-order-value goldmine that competitors overlooked. They had a mission to accomplish and delivered it.

Take notes…last mile delivery start-ups! There are a whole army of would be loyal delivery partners with cargo vans/box trucks in suburban and rural areas that would forever be grateful and provide the highest quality service for local delivery routes outside of major cities. Target mid-size cities with universities, rural areas with retail stores within a specified radius. Rural + larger size packages = $. Pay per stop with mileage + quality incentives and watch how competitors marvel, and customers rave, about your high quality and cost savings in reattempts, returns, and refunds! Onboard small delivery service providers with proper equipment + insurance (that they are already paying for) and start winning with high quality, professional service from local entrepreneurs with skin in the game. PR dream, helping small businesses deliver for large/medium sized businesses, making an impact in local communities…use your community engagement budget to actually sponsors their kid’s baseball team (we’ve all seen the memes.) We’re all fighting over the same volume and using outdated models to onboard delivery partners. Doing the same thing and expecting different results…well you know. There is only so much “tech” updates and advancements can do, sometimes it’s all about the people who we often overlook. The people aren’t going away in last/final mile any time soon!

You’ve seen our partnership announcements with companies like Uber, Lyft, Chime, and more. What does that mean for the businesses on Upside? A lot. Take it from Sun Holdings, one of America’s largest restaurant franchisees with brands like Applebees, Popeyes, Papa Johns, and more. Upside puts their locations in front of more customers than ever before, free of charge, in the apps that have already become part of these customers’ daily lives. And with Upside promotions, these customers are motivated to choose Sun Holdings locations when they’re deciding where to dine. Read more: https://lnkd.in/gnFTB6NZ

Some days you're the dog, and other days you're the hydrant... The days started off well enough. I couldn't get to sleep, and maybe got an hour. Then I chose to spend my day in a department that was anything but active. I finally figured out how to most effectively use ride share from the Las Vegas airport, and thought I'd use DoorDash to send some food to my room so I could have some food sent to my room soon after I arrived. When I got to my room, I discovered that they forgot to send housekeeping, so my towels were all in the bin waiting to be picked up. About 6:15 I was sent a message that the driver who was bringing me my supplies was somehow unable to drop them off. At this point, my DoorDash delivery was coming up on 30 minutes late, and I just wished I could cancel it and go out to grab a quick bite. At 6:40 some of the most soggy, cold, and disgusting food was left at my door. DoorDash helpfully messaged me that there was nothing they could do about it as apparently everything happened within their policies! We all have days like this, but the good news is that they usually are followed by much better ones. Sometimes, you just gotta hold your head up, laugh, and try to get an early night's sleep. P.S. - I didn't realize that when I first scheduled this post last night that the video didn't post correctly. Here's another go at if after I had a good 10 hours of sleep... 🤣 🤣 🤣 #socialnetworking #sales #business #employeebenefits #opentoconnect

Wrong place, wrong time. I turned to find myself in the background of a selfie. I had waited and thought they were finished. Oh, goes life - wrong place, wrong time. I've felt like this more often than I can count. But, only moments later, I was indeed in the right place at the right time. Many years ago, like 2010 or 2011, a partner and I consulted with a restaurant. We co-created a strategy - TEXT GRAB N GO. This was pre-apps. Pre-Grub Hub or DoorDash. We rolled out the program, it was slow start but picked up. The owners started to worry about the technology and keeping it up. They abandoned the concept. Wrong place, wrong time. Fast forward 2024, it's common to order a meal on your phone. Netflix was way ahead on the transition from VHS to DVD, from going to the store to getting it at home. They struggled. Wrong place, wrong time. They stuck it out, right place, right time. Timing can be everything. Timing of a new job. Timing of parenting. Timing of a friendship. Timing of buying a house. Some times it feels wrong, then magically becomes right. Sometimes not. Our only option is to keep showing up to find out. #lifelessons

Some days you're the dog, and other days you're the hydrant... The days started off well enough. I couldn't get to sleep, and maybe got an hour. Then I chose to spend my day in a department that was anything but active. I finally figured out how to most effectively use ride share from the Las Vegas airport, and thought I'd use DoorDash to send some food to my room so I could have some food sent to my room soon after I arrived. When I got to my room, I discovered that they forgot to send housekeeping, so my towels were all in the bin waiting to be picked up. About 6:15 I was sent a message that the driver who was bringing me my supplies was somehow unable to drop them off. At this point, my DoorDash delivery was coming up on 30 minutes late, and I just wished I could cancel it and go out to grab a quick bite. At 6:40 some of the most soggy, cold, and disgusting food was left at my door. DoorDash helpfully messaged me that there was nothing they could do about it as apparently everything happened within their policies! We all have days like this, but the good news is that they usually are followed by much better ones. Sometimes, you just gotta hold your head up, laugh, and try to get an early night's sleep. #socialnetworking #sales #business #employeebenefits #opentoconnect

Some things I’ve learned in this past month as a #Dasher for DoorDash: ·       #Communication is king. It doesn’t have to be big, elaborate, well-crafted speeches. Something as simple as “The restaurant is out of their regular gravy for mashed potatoes. Would you be ok with poultry gravy instead?” is literally 5 ⭐ material. ·       If there are instructions, check and double check them, and when in doubt, ask. Again, this is 5 ⭐ material. ·       In general, #people are really bad drivers. We all know this as a baseline, but when your job is driving safely and efficiently, you really notice just how bad it is. ·       Sorry Google Maps, but for navigation from your phone, Apple Maps is objectively better. ·       Seriously DoorDash, get your app to work on CarPlay. It’s a safety issue. Final note: if you get an applicant who has service industry experience, you can know as a baseline that they have some skill handling difficult situations, difficult people, and rapid-fire change. In other words, they’ll make a great employee!