🏆🏠 At the Intersection of #Sport and #Diplomacy: The Role of Olympic Houses #OlympicHouses are temporary venues established by nations during the Olympic Games to celebrate their cultures and support their athletes. 🏅 First introduced during the 1992 Olympic Games in Barcelona, these houses have become popular attractions, offering visitors a chance to experience diverse traditions in a festive atmosphere. #Paris2024 sees nearly 30 nations showcasing their cultural heritage in iconic locations around the capital, transforming the city into a veritable global crossroads of #cultures 🌍 Through these houses, nations aim to : 🔹Promote their #image: Olympic Houses project a modern, dynamic image of each country, such as South Korea's K-culture, the Czech Republic's modernity, and the UAE's crafts and gastronomy. 🔹Strengthen #diplomatic ties: They provide platforms for diplomatic and business meetings, facilitating strategic discussions and economic agreements. 🔹Attract #tourism and #investment: Highlighting cultural and tourism assets, these houses aim to convert visitors into future tourists and investors, like Brazil promoting São Paulo and Slovakia its cycling activities. 🔹#Communicate political messages: Some countries use these platforms for political communications, such as Ukraine highlighting its fight for freedom. 👉 These houses illustrate that, beyond the realm of sports, the #OlympicGames represent a platform for cultural and political diplomacy, where nations seek to capture attention and enhance their global image.
🇧🇷 🇨🇿 🇨🇭 🇳🇪 🇦🇪 🇿🇦 🇰🇷 🇲🇳 🇲🇽 🇸🇰 🇺🇦 et bien d’autres encore… Le monde est à Paris pour les Jeux Olympiques ! Nous avons visité quelques pavillons internationaux et les délégations ont un message pour vous. 💌 #Paris2024
