What happens when two indie brands join forces? Magic, that's what!
After an incredible time sampling over 5000 cones of our limited edition Coffee ice creams at this year's London Coffee Festival made in collaboration with our friends at Taylors of Harrogate, we're buzzing with inspiration about the power of cross-category collaboration!
What was once saved for posts on April Fool's has now become very much a regular thing... 👀 (The new Barbie-cue sauce is a great example of this - well done Heinz & Mattel 👏 )
Think about it: it's like when your favourite TV sitcoms and dramas have crossover episodes... Unexpected, surprising but it can also be somewhat confusing which in turn makes it... well, intriguging!
But what makes these collaborations particularly exciting for smaller independent brands like ours?
🍦 Agility and Speed: Being independent means we can be nimble and move quickly, making collaborations like these easier and quicker to achieve. No red tape, no bureaucracy – just the right team members working directly with their counterparts - great for creativity!
🍦 Unleashing Innovation: Cross-category collaborations push us out of our comfort zones and encourage us to think outside the box. The possibilities are endless! The problem here is knowing when to rein it in!
🍦 Expanded Audience Reach: When two brands from different categories come together, they bring their own loyal fanbases along for the ride. It's a win-win situation, exposing each brand to new audiences and potential customers.
🍦Fun: We all need a bit of a boost - and working with other brands outside your normal brand guidelines and rulebooks is fun!
The past few years have seen a huge influx in collaborative projects within F&B... For example the Hermes x Häagen-Dazs collection of ice creams, cleverly blending luxury fashion with indulgent desserts, and American brand Van Leeuwen leading the way Stateside with collaborations with movie launches, artists and even Kraft Mac 'n Cheese!
So, fellow entrepreneurs and brand enthusiasts, let's keep the collaboration train rolling! Together, we can create innovative products that leave a lasting impression on consumers.
Cheers to the power of collaboration! Cheers to our pals at Bettys & Taylors of Harrogate. Let's brew up some more magic again soon!
#Collaboration #collab #CollabGoals #Innovation #SmallBizMagic #brands
Chief Commercial Officer & Partner at Horizon Group USA
4moCongrats to the amazing teams involved! It’s always an honor to work together. Great things ahead!