🌱 The Green Business Building opportunity 🌍
Last week, I had the privilege of attending McKinsey & Company's Green Business Building Summit #GBB24 in Berlin, and it was nothing short of inspiring! The summit shed light on the immense potential of building green businesses and to drive positive change across industries, from mobility and buildings to energy and agriculture. What's even more exciting is the diversity of players involved – from startups and incumbents to investors and consultants – all coming together to build up new business and create sustainable solutions for our planet.
One of the key takeaways from the summit was the emergence of new business models, particularly those rooted in the circular economy. It's clear that the traditional ways of doing business are evolving, and there's a growing emphasis on sustainability and environmental stewardship.
Amidst the wealth of insights shared, two moments stood out to me personally:
Witnessing my school friend Dr. Michael Müller pitch his startup, PFLANZENTHEKE GmbH, which offers an innovative system for vertical farming that addresses the risks of climate change for agriculture and significantly reduces the use of land and water. Michael's dedication to sustainable and climate resilient agriculture resonated with me deeply, and I'm convinced that his startup will flourish.
Sampling burgers made with plant-based alternatives from The Seaweed Company and having the opportunity to meet their founder, Joost Wouters. His commitment to sustainable food solutions is both admirable and energizing.
As we reflect on the discussions and connections made at #GBB24, I'm filled with optimism about the future of green business. Let's collaborate, innovate, and drive positive change together.
What are your perspectives on green business building and your key takeaways from the summit? Share your thoughts and experiences in the comments below!
Founder AMARANTHINE AGROTECH Previously Group CEO at Asian Oilfield Services ( Dubai)
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