IABM’s Post

A brand new thing we are doing this year for RSNA - exclusive early access below 𝗕𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 #𝗥𝗦𝗡𝗔𝟮𝟬𝟮𝟯 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 🚀 Our specialised event Brand Buzz competitive analysis reports have proven useful for brand communication experts and event managers, allowing them to evaluate their brand performance at major industry events. In our upcoming report, we will scrape thousands of social media discussions surrounding the Radiological Society of North America (RSNA) congress, taking place from November 26 to 30 in Chicago, Illinois. With early access to our Brand Buzz report, you will be among the first to:   ✔️ Explore 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 ✔️ Discover 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀 ✔️ Dive into 𝗞𝗲𝘆 𝗘𝘃𝗲𝗻𝘁 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗧𝗼𝗽𝗶𝗰𝘀 ✔️ Gain Insights into 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔️ Uncover the 𝗧𝗼𝗽 𝟯 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗣𝗼𝘀𝘁𝘀 ✔️ Analyse 𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗮𝗿𝗲 𝗼𝗳 𝗩𝗼𝗶𝗰𝗲 ✔️ Identify the 𝗧𝗼𝗽 𝟮𝟬 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 ✔️ Learn from 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀   Are you ensuring your brand remains top-of-mind during this year's RSNA congress? Secure your early access to our Brand Buzz 𝗽𝗼𝘀𝘁-𝗲𝘃𝗲𝗻𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 report and discover for yourself ➡ https://lnkd.in/djrcE6hn #EventInsights #brandbuzz #marketingintelligence #eventevaluation #digitalmarketing #brandexperience

Online reviews influence the perception of brands, sway consumer decisions, and can make or break a business. With the rise of fake reviews, many businesses find themselves fighting against unwarranted negative attention that can tarnish their hard-earned reputation. This pressing issue has caught the attention of mainstream media 7 News recently highlighted the challenges businesses face in maintaining their online reputation. The team at Remove Digital has carved a niche in online reputation management, assisting businesses of all sizes in navigating the online realm, ensuring that their digital footprint genuinely represents their brand values. It's not just about tackling negative reviews; it's about building a robust and authentic online presence. The segment on 7 News underscored the significance of companies like Remove Digital. Their dedication to protecting and enhancing the digital reputations of businesses is commendable, particularly in a time where a single unfounded negative review can have lasting repercussions. As businesses, we need to understand and prioritize our digital reputation. It's more than just a review—it's the future of brand trust. 🔗 Watch the 7 News video on how Remove Digital can safeguard your online reputation.

🚀 Boost your digital presence with Tianlu Digital! 💼 Our strategic approach enhances online visibility, increases engagement, and maximizes performance. Discover how we can empower your brand in the digital world. 💡🌐 #TianluDigital #DigitalMarketing #BusinessGrowth

Discover how to attract more customers at EGBI’s Marketing Roundtable! 🚀We will meet every 2nd Thursday of the month from 11:30 AM to 1 PM, starting on January 11th. Register: https://lnkd.in/gy4zFHWa #AustinBusiness #MarketingStrategy #WeAreEGBI

B2B countdown to Cannes Lions 2024 As a former Creative B2B Lion juror, (very) sadly I won't be at Cannes this year, but I'm watching closely and ready to share B2B insights and updates from the festival. Here's a pre-read for B2Bers so far... 🦁 Creativity unleashed  Catch Jon Evans' podcast with Cannes Lions CEO Simon Cook as a pre-festival warm up on the power of creativity. Essential listening to understand how creativity drives growth and what to expect at the festival this year... https://lnkd.in/eWgVewrh 🦁 B2B is everybody’s business  Jim Habig at LinkedIn and last year's Creative B2B Lion jury president, Tom Stein love B2B so much they’ve made a film about it! ‘Everybody's Business’ on transforming B2B marketing through creativity launches at the festival, I can’t wait to see it... https://lnkd.in/eQREinH8 🦁 Leading the charge Andisa Ntsubane CM (SA) FCXP (CX-I), this year’s Creative B2B Lion Jury President, discusses the importance of creativity and humour in B2B. Check out his insights, to prepare for this year's shortlist... https://lnkd.in/eYJEpnDf 🦁 Trends to watch  WARC’s Marketer’s Toolkit 2024 outlines key trends like generative AI and sustainability. A good pre-read for anyone looking to stay ahead in marketing  https://lnkd.in/eseSG3VG I'm looking forward to seeing this year's Creative B2B Lion shortlist in a couple of weeks and drawing inspiration from all the brilliant work and innovation that is showcased at Cannes Lions International Festival of Creativity. #CannesLions #B2BMarketing #B2BDecade

In the ever-evolving dance of growing a marketing and professional services firm, staying attuned to the latest in new business practices isn’t just beneficial—it’s vital. Yesterday, I had the privilege of attending the launch of the jfdi and Opinium annual new business barometer, superbly hosted by Camilla Honey, Mark Clark, and their stellar teams—drawing participation from over 250 industry leaders. My reflections on the insights shared: 💃 Strategic imperative: It’s clear that a well-positioned and targeted approach to new business, leveraging connections, partnerships and referrals, impacts an agency’s ability to scale and compete. 💃 Investing in growth: For many agencies, the study’s insights into how they invest in their marketing highlights a ‘hand-to-mouth’ approach. Creating a strategic opportunity for those increasing their share of voice and building their pipelines sustainably. 💃 The true cost of lost pitches: The aching pain of a pitch gone awry—even more painful when the true cost of time and money is known. Within this narrative lies a crucial lesson: to cherry-pick opportunities with the care they deserve. 💃 Emphasis on mental health: The conversation on the toll of new business pursuits on our mental well-being struck a chord. As leaders, our role extends beyond strategy to the well-being of our teams. Our resilience is only as strong as the care we extend towards each other. 💃 Pixels and passion: The efficiency of marketing automation and the vibrant community on LinkedIn underscore the limitless potential of digital engagements. But the irreplaceable energy and connection of real-life interactions and events remind us that at the heart of every transaction and trend lies the timeless power of human touch and shared experiences. 💃 The art of pricing: A delicate balance between offering value and safeguarding our worth. A noteworthy discussion on the role of pricing in winning pitches and the challenges of procurement negotiations reflects the complexities faced on both sides. It's healthy to reflect on our practices collectively, embrace the challenges, and seize the insights afforded to us - thanks again, jfdi 👏 #agencygrowth #agencymarketing #agencyinsights

How Exciting!!!! I am so honored to be selected as a member of the Jury Panel for the MENA Effie Awards ,The most prestigious awards program to honor the most effective marketing efforts in the region!!! I am super excited to review great campaigns and great work where winners will be announced across multiple categories! The Effie awards were launched in 1968 by the New York American Marketing Association and are now held in 51 countries around the world, with regional and global competitions recognizing all forms of effective marketing! WHAT ARE YOU WAITING FOR TAKE PART TODAY! #marketingcampaigns #effectivemarketing #effieawards2023 #effieglobal #effie #effectivemarketing #marketingsuperstars #menaregion #globalcampaigns #jurypanel #awardsceremony #awards2023 #dubaievents #topcampaigns #martech

🚀 Thrilled to share the invaluable insights gathered from the Siinda event (The biggest event in Europe for SMB agencies), shedding light on the ever-evolving journey of small and medium-sized businesses (SMBs) across Europe! Here's a deeper dive into what we uncovered: 🔍 Challenges Faced by SMBs: In the complex world of digital solutions, SMBs often find themselves navigating through intricate challenges, striving for effective strategies that yield immediate returns on their marketing investments. This constant quest for tangible outcomes within tight timelines remains a central concern. 🤝 The Need for Guidance: Amidst this complexity, there exists a strong desire for a trusted guide, a partner who can effortlessly navigate the digital landscape, providing a seamless solution for website development and enhanced online visibility. SMBs are actively seeking support to establish a robust online presence, connecting with their clientele in meaningful ways. 🔓 Transparency and Clarity Matters: At the heart of successful collaborations lies the indispensable trait of transparency. Building trust through open and honest communication is paramount. The need to simplify the intricate web of digital marketing for SMBs is crucial, empowering them to make informed decisions and forge strategic pathways for growth. 📱 Embracing New Digital Channels: The shift towards dynamic social media platforms has brought forth a fundamental transformation in the way SMBs approach their target audience. Adapting to these evolving digital landscapes has become a necessity, allowing SMBs to reach their customer base where they are most active and engaged. Let's embark on this transformative journey, empowering SMBs across Europe with the tools and insights they need to thrive in the digital age! #SMBEmpowerment #DigitalTransformation 🌱 https://lnkd.in/dRYEyWi9

Day 2 of , "No, I am not at the Cannes Lions International Festival of Creativity." And for those of you at smaller marketing organizations and agencies, I want you to know we understand what working with smaller budgets and teams is like. Your work is no less important or impactful than the big guys. Thise with the massive budgets. It's why we developed #AgencyApprAIse, which is designed to allow marketers, but especially those with smaller budgets to appraise their working relationship with their agencies with our #AI powered, data driven, self-service, OpenAI/ChatGPT tool. Curious? DM me or visit agencyappraisal.com. Association of National Advertisers 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #marketingtransformation

These intimate-type events are certainly key to understanding how organisations are perceived online. Looking forward to learning how we can improve.