Ice Awards’ Post

Cannes Young Lions 🦁 Inspiration and dedication are key ingredients to success in this competition, and participants must truly embody the spirit of creativity and teamwork. See below insights & tips on what it takes from the young media lions competitors. 🇨🇦

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

💡 1/2 way through this incredible cMBA course with Cannes Lions International Festival of Creativity. Thoroughly enjoying becoming more educated and invigorated about how 'the work' is created and made to elevate brands and drive business performance through creativity. 💖 Learning how to judge creative with The LIONS cMBA Idea Toolbox | Creative evaluation tools has been truly amazing. My favorite approaches are FCB's 456 scale and AB InBev's Creative Spectrum. Judging previous work and 'acting' like a judge for LIONS categories is a part of our studies. Using these eval tools really helped me judge this week's creative work. New goal: BE a CannesLIONS judge 😎 . The live sessions weekly, with select chief creatives at agencies and brands, have shared so many terrific insights including "how to create brave and bold work". Nancy Crimi-Lamanna I will carry that phrase forward forever! Other highlights this week: "Think in Verbs, don't think in Nouns" for your brief's success, #love Ali Cheikhali and finally, what an excellent piece of advice sam southey to "Trust the fearless version of me!" 🤗 #canneslionscmba #cannelions #learnandgrow #creativity

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Left Cannes Lions International Festival of Creativity with many takeaways from our beachside chats. Here’s our top 5:👇✍️ 1. Investing in Women’s Sports is Smart Business.♀⚽ The deep imbalance in resources allocated to women’s sports compared to their male counterparts is a massive missed opportunity. 2. Privacy-First Data Collaboration is King. 🤝 📈 Now, more than ever, the industry needs cross-platform, privacy-first data sharing to make media better for everyone. 3. Niche Audiences Win.🎵 ♻ Reclaiming our value starts with taking the legacy playbook — and burning it. Broad demos won’t cut it when advanced audiences reflect the diverse and dynamic makeup of the US. 4. A Multi-Currency World is Here.🔢 🌎 What’s at stake in relying on a legacy-based approach to currency? $142B ad dollars. Advanced currency allows for precise measurement of advanced audiences and business outcomes to waste less money. 5. Cross-Platform Measurement Requires Modern Tools.💫 🛠 We exist in a modern advertising ecosystem. We need modern measurement solutions to accurately assess real-world outcomes from advertising efforts across platforms. Leaving Cannes with more momentum than ever as we bring forward the future of measurement. 🌟 Shoutout to our wonderful panelists and partners: Amruta Gupta, Theodore Sweetser, Scott Ronay, Jose Ferreira, Daniel Aversano, David Porter, Sébastien Hernoux, Bill Stratton, Lorry Destainville, Ryan Brendle, Logan Kingman, Liz Rutgersson, Angela Ruggiero, Maya Herm, Sherry Pitkofsky, Travis Scoles, Sarah Warner Harms, Evan Shapīro, Lisa Giacosa, Seun Odeneye, and Alexander Dao.

The results are IN - Yes, we've done the analysis. More than 60% (!) of awarded Grand Prix went to work championing a range of topics from social economic inclusion to sexual harassment and championing independent journalism. We have the results, and we want to share them with you! The LIONS have been very clear - they know that creativity drives progress - this lives at their core - and they also understand that our business has the power to be a driver of positive change. When submitting a content offering to Cannes Lions, they encourage everyone to look a little deeper at the cast of characters before submission, with DE&I at the heart. If you'd like the FREE List of Winners and where DE&I came in to help you build an edge for your entries, visit: https://lnkd.in/e3nay7eJ If you'd like to build DEI into your campaigns, and improve your chances at winning at Cannes Lion, let's get going. We can help: hello@creativeequals.org. ID: Mint background, white/teal text: Cannes Lions have been clear: Diversity, Equity and inclusion should be at the heart of your idea" Get your FREE list of the winners and where DE&I came in! #CannesLionsWinner #CannesLions #inclusiveMarketing #DEI #EDI #marketing #inclusivecommunication #inclusion #diversity #DiversityAndInclusion #MarketingAndCommunications #AuthenticRepresentation #CreativeInnovation #IndustryLeadership #ContinuousImprovement #marketing #digitalmarketing #ValuesMatter #marketingstrategy #marketingexperience #brandexperience #activation #inclusivemarketing

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

Heading to #canneslions next week ? Let's meet to talk about the current & future #adtech industry challenges as well as solutions to help you boost your yield while improving UX and ads quality on your medias ! Send me a DM or book a time slot in our agenda https://lnkd.in/gmk2QFdq #canneslions #advertising #adtech #programmatic

Jury insights from the Gerety Awards 2024 Jury in the Netherlands, focusing on female perspectives in creativity and advertising. Highlights Importance of female perspectives in judging creativity 🌟 Discussion on impactful and resonant work in the real world 🤔 Tips for entering work: focus on case studies, provide context 📝 Need for disruption in industries for creative campaigns 💥 Key Insights 💡 Female perspectives in advertising are crucial for creating resonant and impactful work that reflects market reality. 💡 Judging work based on its real-world impact and resonance is essential for recognizing impactful campaigns. 💡 Providing detailed case studies and context when entering work can significantly enhance its chances of being recognized. 💡 The potential for disruption in industries presents opportunities for creating innovative and groundbreaking campaigns. Moderated by Kyra Roest, Founder of the Embassy of Dutch Creativity the panel includes: Marloes Scheffers, Creative Director Europe, Hill+Knowlton Strategies Katrina Encanto, Executive Creative Director Sandra Bold, CCO, VML Watch in full here: https://buff.ly/45F8XoU