Last week, iHeart was in New Orleans for the 3rd annual #iHeartGathers: Our Culture Krewe dinner which brings together Black marketers to connect and collaborate. Huge thanks to The Black Effect’s Tank and J Valentine from R&B Money, Tezlyn Figaro from Straight Shot, No Chaser and everyone who attended for helping bring this event to life!
📸: Jafar M. Pierre
It’s Black History Month! While we at BSI support this month of “celebration" - we remind the industry to forge ahead with equitable actions at all times, across the year.
Black Owned Media is a moral imperative with critical business impact.
In this NPR interview, we learn about the important role that black owned media serves in HUMANIZING, instead DEMONIZING the black experiences in America. If not for Black press through the generations, there would be no accountability for the adverse actions against the black community at large. Owning the narrative is owning the future.
https://lnkd.in/gWRu7Uga
On this Juneteenth, how about we free Black content from its captive state. While many of the decision-makers in advertising are frolicking in the South of France right now, I wonder if anyone is broaching the topic of the placement of Black content.
The current cycle goes something like this:
>Black Consumers: “where is the content that tells our stories; shows our perspective; gives a fuller picture of Black life?”
>Networks: “we hear you; we want to be more equitable with our programming; we have to do better and we will!”
>Black Consumers: “great, love to hear it!”
>Networks: identifies Black creatives, produces content featuring Black talent, and promptly places content on subscription-only streaming platform only to cancel when the audience doesn’t follow suit
This pattern is a clear indication that networks don’t value the content or they only view the Black consumer as a cash cow. Neither perspective is acceptable.
#actualequity#canneslions2024#diversityinadvertising#diversityequityinclusioninmedia#diversityinmedia#juneteenth#justathought
"If we had to do an advertising campaign to combat bias, prejudice and racism in advertising (DEI), what would we do? I hope we'd do more than showing Black people being treated badly."
I posted this in a private group. And realized it's a public question that deserves an answer.
Who is the target audience for making advertising more inclusive?
Why is adv. not more inclusive?
What action do we want the target audience to take?
How will we gauge results?
What timeframe for change do we have?
What are the major barriers to change?
I just came from the The One Club TheOneClub "Where Are All The Black People" conference, and that space was packed with Black and Brown faces wanting into advertising.
Please do not move your copulating lips to say, Black people don't know about advertising as a career."
We know.
Now, realizing that we know about advertising. We can go deeper than that tired ass trope? Please.
Who is the target audience for our message?
Come on, you can say it.
We must remember this is not history, it is happening today. Take a moment and research the locations in the world today where slavery exists. Inform yourself about human trafficking. Canada has recently passed legislation attempting to combat human trafficking (slavery) by requiring organizations to report and remove these from supply chains. There is substantial risk of human slavery with low cost/cheap goods. Be part of the answer in removing human slavery, ask about the supply chain, discover if it uses child labor or adult human trafficking.
TSQGLOBALMEDIA LLC Media Relations Digital Marketing Brand Management (Self-employed)
In the black community, New Year’s Day used to be widely known as 'Hiring Day' or 'Heartbreak Day', because enslaved people spent New Year’s Eve waiting, wondering if their owners were going to rent them out to someone else, thus potentially splitting up their families...
♥️ Valentine's Day Promo: Highlight a special promotion or sale
🖤 Black History Month Spotlight: Share stories, contributions, or achievements of Black individuals in your industry. You could also highlight how your business supports diversity and inclusion.
🤍 Behind-the-Scenes: Give a glimpse of your team hard at work. This could be tied to a February theme, like preparing for a spring launch.
🤎 Educational Content: Share tips or insights related to your industry that are particularly relevant. For instance, if you're in finance, you might talk about preparing for tax season.
#contentideas#februarycontent#valentinesday#contentmarketing
My Ad Age opinion article challenges an advertising industry that is still stubbornly and frustratingly monochromatic. As a Black advertising professional, I marked the fourth anniversary of George Floyd's tragic death by reflecting on my 30-year journey in advertising. I see an industry that cannot claim to champion creativity and innovation while excluding those whose cultural relevance is critical to developing ideas, content, and products that resonate with multicultural and global audiences. #inclusionmatters#Dowhatmatters#DEI#talentmanagementhttps://lnkd.in/dVgcMkQ7
🚀 Did you know? Black consumers lead the charge on social media platforms. Let's celebrate the vibrant voices shaping our digital communities! #BlackExcellence#socialmedia ✨
Learn more about our FOCUS Black study here: https://buff.ly/3QEfNoB
My Code is promoting the fact that #BlackHistoryMonth provides a significant opportunity for brands to build deeper connections, relevance, and trust with Black consumers. Their data show Black consumers are paying close attention and are very aware of how brands have invested in The Culture.
• 71% of Black adults say Black History Month is very important to them
• 72% say they want to see more brands present at events rooted in Black culture
• 67% of Black adults prefer to buy from brands that support the Black community
Download My Code’s report on The Power of Values-Driven Marketing to Black Consumers.
https://lnkd.in/gXdqpEX5
Reflecting on the past can be a powerful tool for personal growth. It allows us to review life events and understand their impact on us, which can be revitalizing.By reminiscing, we engage in self-reflection, giving meaning to our lives and preparing ourselves for the future1. Remembering past experiences, especially the challenging ones, can remind us of our resilience and ability to cope during difficult times.
Moreover, reminiscing can help us maintain and strengthen our relationships by sharing life experiences and advice with others. It’s a lifelong activity that starts in childhood and continues into our elder years, providing both cognitive and emotional meaning.
In essence, our memories are landmarks in our personal development, helping us chart our evolution and gain wisdom from our experiences.By reframing past events with new context, we can grow alongside these memories and use them to maintain our personal identity, strengthen our relationships, and direct our future.
Helping others make a difference in the fight against Alzheimer’s and all other dementia through philanthropy and volunteerism
As we celebrate Juneteenth, we acknowledge the effects that the enslavement of Black Americans still have on public health today. We're committed to pursuing health equity by ensuring all communities have a fair and just opportunity for early diagnosis, access to risk reduction, and quality care. #ENDALZ