Impossible Foods’ Post

From interactive exhibits to the unforgettable taste of a freshly brewed Heineken, it's an experience worth raising a glass to. Read more 👉 https://lttr.ai/ALQVV #FinestHeinekenBrewery #HeinekenExperience #Blogs #VirtualRealityJourney #PracticalInformationLocation #OperationVaryDepending #AvoidLongQueues #WearComfortableShoes #PanoramicCityViews #PricesVaryDepending

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

The Heineken Experience isn't just a museum; it's a deep dive into the world of one of the most recognizable beer brands. Read more 👉 https://lttr.ai/AJDAn #FinestHeinekenBrewery #HeinekenExperience #Blogs #VirtualRealityJourney #PracticalInformationLocation #OperationVaryDepending #AvoidLongQueues #WearComfortableShoes #PanoramicCityViews #PricesVaryDepending

Coachella 2024 Weekend 1 has come to a close, leaving festival-goers with unforgettable memories and brands with unique opportunities to engage with their audience. In the world of beverage branding, social media presence during such high-profile events can make a significant impact on consumer engagement and brand visibility. 📸 Some brands have been quick to seize the social media spotlight during Coachella. Take Freespirits Spirits, for instance. They've taken to Instagram to debut their exciting new flavors: Margarita and Kentucky Mule. With the festival's dynamic atmosphere, ensuring the freshness and resealability of these new flavors would be crucial. A click cap could be the answer, maintaining the quality of the drinks while allowing festival-goers to enjoy them at their own pace. Coachella offers beverage brands a golden opportunity to shine on social media and showcase their innovative packaging solutions. Whether it's through product launches, engaging content, or strategic silence, the right packaging can make all the difference. As we look forward to the festival's second weekend, brands could benefit significantly from incorporating click cap innovation on their cans to enhance festival-goers' experiences by ensuring drink freshness and convenience. #Coachella #BeverageIndustry #RTD #Festival

“we’re a better society and a better company when we have empathy”   Eaton’s CEO, Craig Arnold, communicated the importance of empathy – the critical ability to understand the perspectives and feelings of others. His message below is a reminder of how powerful empathy is and the role it has played in humanity’s evolution. “The concept of empathy is certainly not new to us at Eaton Quite the opposite, it’s the driving force behind our mission to improve lives and the environment. I’m raising the topic because we’re living in a time when there are growing and profound differences in our circumstances across society, and because the ability to see the world through the eyes of others is what we need to create the more humane society we all deserve. And the role that empathy plays in influencing our thoughts, feelings and actions has never been more important to the world we share and the company we lead.” If you have a couple of minutes, take a look at Heineken video with a similar message. It is a creative way to get the same message across. https://lnkd.in/gvXnm3wz

Complex Acquires Family Style Food Festival Complex has acquired the festival Family Style, an annual festival in LA that combines food with street culture, fashion and music. This adds a new entertainment asset to the broader Complex media empire. Complex has been expanding both horizontally and vertically - when the media company was acquired by NTWRK earlier this year, that basically mashed together a street culture media publication with a street culture live commerce platform. NTWRK added a new layer of commerce to drive revenue for the broader group. Complex now has Family Style to supplement their flagship live event ComplexCon. First We Feast has been one of the most successful Complex sub-brands, spawning the hugely popular content format of interviewing celebrities while eating hot wings and also launching their own hot sauce brand. The addition of Family Style tops off Complex's "food vertical" - they create First We Feast interview content that is shared across digital media channels. They create a physical hot sauce brand to sell to their fans and they now curate a live physical event called Family Style to bring together the culture, content, community and commerce. They could replicate the same formula for their other "verticals" like fashion, hip hop, and lifestyle. At this rate, Complex could eventually build a Viacom-esque vertically integrated media holding company that focuses on the passionate niche of street culture. https://lnkd.in/eQSGgqPt #complex #media #culture #streetwear #food #marketing #ecommerce

Having grown significantly since their 30th anniversary last year, AIME came back in full force hoping to deliver the same success once again. When probed about the expansion, AIME Event Director Silke Calder, noted that “Retaining quality will always be the priority. We were very selective this year and turned down a lot of buyers as we have to be to retain that calibre. As for new initiatives, we have only introduced new tech if it made sense for the show - we’re not trend-hopping. It’s about paying close attention to feedback and that’s our ethos.” From data collaboration to glocalisation, here are the top 3 enforceable takeaways from AIME 2024: https://lnkd.in/eiTc9bWZ

The Heineken Experience isn't just a museum; it's a deep dive into the world of one of the most recognizable beer brands. Read the full article: The Ultimate Guide to the Heineken Experience in Amsterdam ▸ https://lttr.ai/AJAaO #FinestHeinekenBrewery #HeinekenExperience #Blogs #VirtualRealityJourney #PracticalInformationLocation #OperationVaryDepending #AvoidLongQueues #WearComfortableShoes #PanoramicCityViews #PricesVaryDepending

I’m going to tell you something so subtle that it’s impossible to see it during the day... Yesterday, I got together with 2 friends to do what friends do on a Saturday night when they haven’t seen each other for several days; laugh, drink beer, and repeat old jokes... And besides the fact that they are two extraordinary people and one of them has been featured in Forbes Uruguay, what caught their attention was my TAG Heuer with the The HEINEKEN Company design on it. They asked how I got Heineken on my watch, how good it looked... how it reminded them of a Heineken advertisement, and so on... And that sparked a 5-minute conversation about that beer brand... But the most interesting part was that while sitting at the bar, when we turned to the bartender, all three of us asked if they served Heineken there... Then we drank and laughed, and the night went on... But the subtle, the interesting thing about this was that from an image on my watch, the behavior of three people was altered... The Heineken brand "took over" our minds and behavior, we were influenced by a simple image on my watch... And this is the psychological power of subtleties, this is the power of getting tiny details deep inside our brains and pressing the button from there. Using smartwatches to influence behavior is as simple as it is effective, it could work for you too. Have a great day. #loyalty #marketingideas #loyaltyprograms #heineken #tagheuer

Do you remember this iconic Heineken ad? It's a prime example of how Heineken became the world's largest beer brand. 🍺 Their strategy was straightforward. They harnessed the power of classical conditioning. 💥 What is classical conditioning? It’s the process of linking your brand with positive experiences and emotions. ⚡ Ivan Pavlov first demonstrated this concept in the 19th century. 💡 In his experiments, Pavlov noticed that dogs salivated in response to the sound of a bell when it was repeatedly paired with the presentation of food. This discovery laid the foundation for how we learn through association. It's a principle widely used in marketing psychology today. 🤯 By consistently associating Heineken with good times, they've created a lasting impression. So, the next time you crack open a cold one, consider the psychology behind that choice. 🍻