Insider, Inc.’s Post

Revisiting more StratFest 2023 takeaways… 🚀 Joan Colletta, Sr. Director, Global Marketing Transformation, McDonald's’s and Rebecca Peel, Lead Strategist, Contagious dove right into the invisible barriers to bravery and how to overcome them. “Feel the fear, and do it anyway,” they said. 🔥 Learn more about the reasons why we tend to reject creativity and 4 intentional strategies agencies and clients can lean on to push through the reluctance to embrace unconventional ideas. 💡 Download key takeaways: https://lnkd.in/dvpQ4dB Tell us about the an idea that was hard to get approved. #bigidea #creativity #mrketingstrategy #strategy #4AsStratFest

We all know that success no longer means the ability to sell a product. Those days are long gone. Consumer expectations are rising by the nanosecond – and good for them to push us to be agile, creative and empathetic all at once. We are the storytellers, the architects of culture and the champions of equity. At E.L.F. BEAUTY, we’ve proven you don’t have to choose between creativity and the community—you need both to lead with impact. We are fierce in our mission to encourage self expression and to make every eye, lip and face feel empowered to be their best self. The Campaign US CMO 50 list celebrates some of the boldest disruptors driving culture forward. I am honored to be part of this beautiful constellation of brand builders who defy gravity using their wisdom and curiosity to deliver a meaningful return on impact. I admire everyone on this list and I have the pleasure of calling many of them friends (and sometimes partners!) including: ✨Kofi Amoo-Gottfried of DoorDash, ✨Daniel Murphy of Liquid Death, ✨Chris Brandt of Chipotle Mexican Grill, ✨Claudine Cheever of Amazon, ✨Tim Ellis of National Football League (NFL), ✨Andréa Mallard of Pinterest, ✨William White of Walmart and ✨Roxy Young of Reddit, Inc. To my incredible team at e.l.f., being on this list belongs to all of us. Your brilliance and tenacity fuel every bold step we take. My greatest superpower is surrounding myself with a parade of 🦄’s and unleashing their superpowers. They are the rocket fuel that powers the 🚀✨ To the Campaign US team, thank you for spotlighting the power of marketing to shape not just brands, but the conversations that matter. Here’s to leading with purpose, pushing creative boundaries and keeping the world a little more kind, a lot more bold, and proving that anything is e.l.f.ing possible! 👏Please join me in celebrating this year’s CMO 50: https://lnkd.in/gMkUwGKA

🌟 Joining the conversation on genius marketing moves! From a pristine Whopper to the bold moldy transformation, @BurgerKing's #MoldyWhopperCampaign takes us on a journey of authenticity. 🚀💬 Kudos to challenging norms and sparking discussions! Let's celebrate innovation and menu evolution together. 👑💚 #MarketingGenius #BoldCampaigns"

Had the pleasure of spending a couple of days at MAD//FEST this week. Mad, yes. Fun, yes. Great speakers and discussions, yes. Excitement over finally getting my hands on liquid death, yes 😂 There was loads of discussion - but these were my main take outs: - There was a lot of great work which was effectively only possible because of CMOs (and people beyond) truly knowing their brand. Asics breaking category codes of 'winning' because of the brand's heritage on healthy minds. Paddy Power and their mischief. Dove. Starling ... I would go on. But they know their brand well enough to do the right things, in the right way with agility. - Tapping into culture - in a summer of sport this was a topic of conversation. But it goes way beyond this summer. It's Christmas, Super Bowl, elections, viral moments. And tied into point 1 - it's clear that tapping into culture has huge value, so long as your brand has a relevant role and its brought to life in the right way. Think about McDonald's and truly understanding culture related to their brand. Paddy Power again and how they showed up for the euros. Dove and AI. - Breaking category codes - this was a BIG discussion point with so many brands sharing how they were being successful by doing things differently (liquid death, starling, Asics, Oatly, Gym shark). But for each of these there will be many that have failed. These brands make it look easy ... it isn't. The focus has to be on understanding people's beliefs and needs related to the category - AI - of course! But much more tangible applications. What can it help with? What should people still do? Ity can certainly help us get closer and quicker. And I think it has huge value for helping with stimulus to get consumer response earlier in the process ... in a way that consumers can actually react to it. Lots more to come here .... did you all see the first AI Sora ad this week for Toys R Us? it did really well - more to come on this. - Last but absolutely not least. Human centricity. Understanding people in your organisation and how to collarborate to do great stuff. And remaining fully consumer centric in solving for their needs and beliefs in all you do What did you see or take out? #consumerinsights #advertising #creativeandeffective #disruption #creativity

Inspired by today's Signal'24 conf. 👉 PROCTOR & GAMBLE PHC.. Highlights👇 The New York Times 📰 > Alex Hardiman (Chief Product Officer ) how games (#Wordle) surprisingly expanded news subscriptions. Rebecca Homkes >4️⃣ questions to drive growth strategy : #1: Are we all on the same page? Any group can spontaneously sing "Happy birthday" (same page). Few can sing Bach. If asked - do you know what we are all trying to achieve will you say 'birthday' or 'Bach'? Dominoes Pizza 🍕 > Kate Trumbull (Chief Brand Officer) > 1️⃣) How to admit you suck in order to become great. 2️⃣) Paving roads (literally) to deliver a better pizza. 3️⃣) Do you like delivery (consumers who optimize time) or pick up (consumers who need control)? #stratgey #innovation

Stellar insights from Carl Orsbourn on building devoted brand communities! 🙌 He explains how hyper-targeted local marketing and a clear brand identity helped create buzz just like a restaurant chain called Slutty Vegan had a mile-long line for their new location in Texas. Authenticity, personality and community-building on social eradicate the notion of 3rd party vs. 1st party channels (like Doordash, UberEats, etc). Instead, fans become champions of brands they identify with. So how can you showcase your brand's voice to connect with local audiences? Get more community-building tips from Carl in our latest episode of the #LocalMarketingLab! #RestaurantMarketing #LocalMarketingPodcast

Stellar insights from Carl Orsbourn on building devoted brand communities! 🙌 He explains how hyper-targeted local marketing and a clear brand identity helped create buzz just like a restaurant chain called Slutty Vegan had a mile-long line for their new location in Texas. Authenticity, personality and community-building on social eradicate the notion of 3rd party vs. 1st party channels (like Doordash, UberEats, etc). Instead, fans become champions of brands they identify with. So how can you showcase your brand's voice to connect with local audiences? Get more community-building tips from Carl in his episode on the #LocalMarketingLab! #RestaurantMarketing #LocalMarketingPodcast

📣 Introducing our MAD//UpNorth theme! 📣 What Sets Us Apart 🚀 Something big is brewing UpNorth. A force in the global marketing and advertising industry to challenge the status quo is taking shape. A booming ecosystem, collaborative business culture + specialisms in areas such as retail, D2C, travel, sport, media/entertainment, content creation, tech + fashion are building strength, scale + expertise to put the north on a global stage. But as marketers battle to engage consumers, drive growth + adapt to emerging trends, what is it that sets us apart as individuals, businesses + as an industry? How can we be distinctive, daring + different? What are we going to do to win hearts, minds + trust in an increasingly messy marketing + consumer environment?

Ohhhhhh, so you think you're as smart as a hamburger? How recognizable is your brand? How much time do you spend optimizing and customizing your product, instead of standardizing it and marketing it to the audiences with all the loyalty and all the numbers - the mainstream. How strong is the bond of trust between your brand and your audience? How impervious are you to cost-cutting competitors? Hmmmm, turns out that hamburger is smarter than most of us. I build brands investors love (and yes, I worked on McDonald's brand for 4 years - not to mention Budweiser, Mr. Clean, Saab, Lancome and a host of other global powerhouses). My passion is helping entrepreneurs cross the chasm from early adopters (who love products) to the mainstream (who love brands). Want to know more. Drop me a line. We'll go for a Big Mac and chat. #brandstrategy #brandbuilding #brandsinvestorslove #businessstrategy

Ever wondered how an unexpected partnership could transform your brand into a sensation? 🚀 On this week's episode, Jess Gaedeke is joined by Brittney Polka, VP of Beverages at Danone. Discover how STōK Cold Brew has redefined marketing norms by teaming up with Wrexham AFC, leveraging earned media to propel their brand into the spotlight. Tune in to learn: 🌟How STōK is breaking away from traditional marketing approaches with earned media and sponsorships. 🌟The significance of storytelling and aligning brands with ongoing cultural narratives. 🌟The evolution of coffee consumption and the innovation happening in the cold brew market. Listen now -> https://lnkd.in/eEgV_drZ