Insights Association’s Post

Come see our virtual session on collaborating to improve accessibility in the insights industry!

𝐇𝐨𝐰 𝐭𝐨 𝐔𝐬𝐞 𝐑𝐞𝐚𝐥 𝐔𝐬𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜ℎ 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 User research is the cornerstone of creating products and services that truly resonate with your audience. At Thinky, we believe that incorporating real user research into your projects can transform your designs from good to exceptional. Here’s how you can effectively use user research to drive your project’s success. 1. Identify the Research Goals 2. Choose the Right Research Methods 3. Recruit Participants 4. Conduct the Research 5. Analyze and Synthesize Findings 6. Implement Insights into Design At Thinky, we are dedicated to using user research to drive innovation and create exceptional user experiences. Ready to leverage the power of real user research in your projects? Let’s collaborate and make your vision a reality! Read the full article here: https://lnkd.in/dtcZUSTS hashtag #Thinky hashtag #UXStudio hashtag #Userexperiencedesign hashtag #Design hashtag #Design_Thinking

Strengthen your team’s understanding of audience needs. We love Dave Gray’s classic Empathy Map canvas. His article explains how this tool helps teams build empathy and understand their audience. It improves customer experience, organizational dynamics, and work environments.  His map includes goals and more explicit activity steps and centralizes "Think and Feel" to highlight internal thoughts. It also adds guiding questions to improve usability.  Check out the map: https://lnkd.in/dDy_NASr Here are some of the big ideas: Goal Defines the purpose of the exercise by identifying who the audience is and what they need to do. Look at the audience's actions and behaviors with the goal. See & Say ↳ Focuses on what the audience observes in their environment and what catches their attention. Examines what the audience expresses verbally and how they communicate their thoughts and opinions. Hearing ↳ Captures what the audience hears from others, including influences from peers, media, and surroundings. Think and Feel ↳ Explores what’s happening inside the audience’s mind—their thoughts, worries, and emotions. Pains & Gains ↳ Identifies the frustrations, challenges, and obstacles that hinder the audience from achieving their goal. Highlights the audience's desires, hopes, and the positive outcomes they seek. Using a product design survey tool like Helio with the empathy map enables quick user feedback, real-time insights, and data-informed research to better understand audience behaviors, thoughts, and needs. Here’s how: 1️⃣ Gathering user feedback: Collect direct feedback on what users see, hear, think, feel, and do, enriching each area of the Empathy Map. 2️⃣ Identifying Pains and Gains: Analyze user responses to pinpoint frustrations and desired outcomes and clarify the audience’s challenges and motivations. 3️⃣ Refining Understanding: Facilitate continuous discovery, ensuring teams stay updated with evolving audience needs and behaviors. 3️⃣ Validating Assumptions: Teams can test and validate assumptions about the audience's actions, feelings, and challenges, leading to more accurate empathy mapping. 5️⃣ Data-informed Decisions: Insights and signals from real users guide design decisions, ensuring that the Empathy Map is grounded in actual user experiences and needs. Thanks for inspiring us Dave! #uxresearch #productdiscovery #marketresearch #productdesign

The empathy map is a staple for me, I use it on every project to get people aligned about who it's for and why it matters to them.

Thrilled to announce that I’ve been recognized as a UED Top Voice on LinkedIn! 🎉 This achievement wouldn’t have been possible without your support and engagement. Thank you to everyone who has liked, commented, and shared my posts. Want to become a Top Voice too? Here are some tips: 1️⃣Consistency is key: Share valuable content regularly. 2️⃣Engage with your audience: Respond to comments and messages. 3️⃣Join relevant groups: Network with like-minded professionals. 4️⃣Optimize your profile: Use keywords and a compelling headline. Let’s connect and share our insights together! #UEDTopVoice #LinkedIn #Networking #CareerGrowth #arena #ux #ui #ued #solution

Delete, Ignore, Snub, or even Engage? How Mature Companies Should Tackle Negative Social Media Feedback https://lnkd.in/dwEz4Afs Here are the 5 key takeaways from this article: 1️⃣ Why best practices matter but need flexibility: Learn how to adapt guidelines like those from McKinsey and ECXO for your company’s specific situation. 2️⃣ The risks of ignoring feedback: Understand the long-term damage caused by not responding to social media complaints. 3️⃣ Resource management challenges: Discover how to balance responding to every complaint while avoiding team burnout. 4️⃣ To delete or not?: When it's acceptable to remove comments and when transparency is the better option. 5️⃣ Public vs. private resolution: Explore the benefits of taking conversations offline while maintaining transparency with your audience. #CustomerExperience #CXStrategy #SocialMediaManagement #BrandReputation #UX #cx https://lnkd.in/dwEz4Afs

Delete, Ignore, Snub, or even Engage? How Mature Companies Should Tackle Negative Social Media Feedback https://lnkd.in/dwEz4Afs Here are the 5 key takeaways from this article: 1️⃣ Why best practices matter but need flexibility: Learn how to adapt guidelines like those from McKinsey and ECXO for your company’s specific situation. 2️⃣ The risks of ignoring feedback: Understand the long-term damage caused by not responding to social media complaints. 3️⃣ Resource management challenges: Discover how to balance responding to every complaint while avoiding team burnout. 4️⃣ To delete or not?: When it's acceptable to remove comments and when transparency is the better option. 5️⃣ Public vs. private resolution: Explore the benefits of taking conversations offline while maintaining transparency with your audience. #CustomerExperience #CXStrategy #SocialMediaManagement #BrandReputation #UX #cx https://lnkd.in/dwEz4Afs

What is Persona.Importance of Personas .Why need to write personas in ux research. Persona in Ux its is all about a user that typically represent the group of people . Personas are based on data and facts from real-life interviews, surveys, and other user research. identifying common pain points, which are UX issues that frustrate and block the user from getting what they need from a product. eg: A persona is written about a body builder influencer. that typically repersent a simllar type of people psychology. If we need a design a product that related to gym . it will help to designer to understand users behaviors,goals,need,experiences. Importance of Persona Improve maketing Effectiveness Target Content or Audience Understand users Empathize with users Drive design decisions The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. #uidesign #uxresearch #uiux Template that help yo create a persona is given below:

This insightful article from Nielsen Norman Group explores the world of user experience. By comparing Attitudinal and Behavioral Research, we can discover how attitudinal research captures opinions and behavioral research observes actions. Balancing both is key to crafting exceptional user-centric solutions. #UXResearch #UserExperience #AttitudinalVsBehavioral #uxdesign

Delete, Ignore, Snub, or even Engage? How Mature Companies Should Tackle Negative Social Media Feedback https://lnkd.in/dwEz4Afs Here are the 5 key takeaways from this article: 1️⃣ Why best practices matter but need flexibility: Learn how to adapt guidelines like those from McKinsey and ECXO for your company’s specific situation. 2️⃣ The risks of ignoring feedback: Understand the long-term damage caused by not responding to social media complaints. 3️⃣ Resource management challenges: Discover how to balance responding to every complaint while avoiding team burnout. 4️⃣ To delete or not?: When it's acceptable to remove comments and when transparency is the better option. 5️⃣ Public vs. private resolution: Explore the benefits of taking conversations offline while maintaining transparency with your audience. #CustomerExperience #CXStrategy #SocialMediaManagement #BrandReputation #UX #cx https://lnkd.in/dwEz4Afs