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How do you perform brand stretching to meet new generations' wants and needs without losing brand authenticity? Read in our new LIT blog here 🔥 https://bit.ly/3Uq52bd 🔥 ✍ by Bratislav Stefanović #FMCG #Innovation #GenZ #GenY

Seeking a focused 20-minute session on effective #RetailMedia data management and how to turn data into #insights, insights into action, and action into #growth? Register for the webinar here 👉 https://bit.ly/3YtNFsl 5 things to know about Imteaz Ahamed key speaker: ✔ 15+ years of experience in eCommerce and marketing ✔Data-driven leader focused on scalable solutions and high-growth opportunities ✔Director of Performance Marketing at Reckitt for the Infant Nutrition business unit ✔Developed an industry-leading CPG to Retailer Data Clean Room practice in-house ✔Manages teams delivering end-to-end content, social, and commerce experiences for omni shoppers 🔻 Joining him will be our own Cliff Kane, who has nearly 20 years of experience in the market research industry. He will build on Imteaz's incredible data management knowledge by explaining how behavioral market research can help brands and businesses thrive. 📈 See you there!

✨ Somebody pinch us! Just a year after our debut in the #GRIT report, we’ve soared to #10 on the Full-Service Research Suppliers list and #27 among the Most Innovative Research Suppliers! This incredible recognition wouldn’t be possible without the trust and support of our clients, who champion true partnership every step of the way. We're beyond grateful and ready to take these achievements as fuel to keep reaching new heights together! ✨

In a brick-and-mortar store, a compelling #claim can be what draws new customers to your brand. That same claim can also serve as a critical #keyword when customers search for your product on the retailer's e-commerce site. But how can you be sure your claim is 100% on point? Test it with virtual shopping. Curious about aligning online and offline consumer touchpoints to drive growth? Join us for this must-attend #RetailMedia webinar 👉 https://bit.ly/3YtNFsl

Thank you, Igor Stevanovic, for being such a great example of one of our core values—nurturing true partnerships. This video beautifully showcases what we’ve accomplished with NetSuite and Crowe Serbia. 🤝 Oh, and also, kudos to everyone for this visual and storytelling excellence! 👏😉

Does Gen Z stan your brand? Are Millennials hooked on your products? Established brands must innovate to meet the rising demands of younger consumers while facing fierce competition. Check out Bratislav Stefanović’s insights on key shopping trends that can help you succeed: https://bit.ly/48mNxOz #consumerbehavior #shoppingtrends #wellbeing #safety

Are you planning budgets and advertising strategies for next year and trying to figure out where retail media fits in? Still wondering which KPIs will help you track ROI? Then this is a must-attend webinar! https://bit.ly/3YtNFsl Who? Imteaz Ahamed, Head of Performance Marketing, Nutrition, Reckitt & our own Cliff Kane When? Thursday, November 7, 2024, 11:00 AM EST (5:00 PM CET) Where? Wherever you are. #RetailMedia #MarketResearch #BehavioralInsights ESOMAR

In a sea of sameness, #BrandAnchoring is key to building lasting #Memorability. With countless options and constant competition, brands need to stand out. Discover how #EmotionRecognition can help your brand create a distinct and lasting impression in the marketplace ➡ https://bit.ly/4h8eREx ⚓

🌶 🌶 🌶 Hot from our tech-enabled market research kitchen—brand new solutions for testing #RetailMedia strategies! Want to learn more? Contact us through our website, and we'll connect you with our experts 🤝 https://bit.ly/3BSiNZO Still brushing up on the basics of Retail Media? We’ve got you covered with a blog that breaks it all down 👉 https://bit.ly/483wxwJ Have a fantastic week ahead! ✨ #BehavioralResearch #mrx

With #RetailMedia already crowned the third big wave of #digital #advertising, it’s only right that we start focusing on testing it to fully harness its potential.