InStore Magazine Inc’s Post

If you work in any of these categories in New Zealand, it's likely that pre-store comms will influence which store your shoppers ultimately choose. These are the categories thousands of shoppers tell us are most likely to encourage shopping via promotions. They're likely traffic-driving (rather than spend-driving) categories. What does this mean for you? Get your pre-store comms right! Focus on the things your shoppers really care about in these specific categories. If you need to prepare for your next category planning meeting, we can help! Reach out to our team today. #shoipperinsights #shoppermarketing #nzgrocery

Retail media is much more than a medium for retail today. Learn more in the latest Doohlabs blog post. #retailmedia #instoremarketing https://lnkd.in/dNyRtReT

I love this shot.   Retail media in the 1970s seems to have included “telephone by the butcher counter to get advice on your meat, and pamphlets titled ‘I’m a beef!’”   Those days are (sadly!) long gone, but when we asked 135,000 consumers about in-store advertising... turns out the old ways of promoting new products still work best, and have the biggest financial impact for CPGs.   2/3 of consumers said in-store advertisements helped them make a decision on what to buy. And it was in-store ads and free samples that were most influential, way above digital promos.   Link 🔗 to the full report in the comments⬇, and keen to hear what retailers are finding connects with shoppers. _ #RetailMedia #CustomerExperience #CPGs

🤔 Are you considering advertising your brand on a Retail Media network in Spain and you don't know which ones exist or which are the most used? 𝗪𝗲 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 ✅💯 📇 In the document below, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗳𝗶𝗻𝗱 𝗮 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝘀𝗲𝗱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻, with details of the retailers that operate on them and data on other regions where they are also used. For example, you will discover that almost half of the retailers on the list use the same Retail Media Network ▶ 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗮𝗶𝗹. ➡📖 𝗧𝘂𝗿𝗻 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗮𝗻𝗱 𝘄𝗲'𝗹𝗹 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻 🔥🎯

How does all relate to all those pre Christmas ad campaigns? Lots of measurement needed here to disentangle long and short, and beyond mere opportunity to attention , engagement and action. And in there somewhere, the rising factor of retail media.

Who says you need A-list stars or a colossal budget to make a splash in the marketing world? At KPM, we believe in the power of creativity to turn heads and leave a lasting impression. Being budget-conscious doesn't mean you can't create marketing magic as this creative new campaign from @LidlGB proves. The campaign features Adele, Shakira, Robbie Williams and Chris Pratt, although you may not recognise them at first glance, as they all work at Lidl but happen to share the A-listers names. We are fantastic at maximising impact on any budget. Let's collaborate to develop a marketing strategy that speaks volumes without breaking the bank. Get in touch today💡📈 #marketing #marketing #marketingcampaign

Retail media is a game-changer you don't want to miss out on 💡   Here's why.   By 2028, retail media channels are projected to constitute 15.4% of total ad revenue, amounting to a staggering $175.7 billion (GroupM).   And as a retailer, securing advertising revenue from consumer brands selling products through your website is a double win – you earn from every product sold and generate additional income from the ad 💰   Curious to learn more? We've compiled a white paper explaining what retail media is all about and why you'd want to start selling ad space as a retailer.   We've also put together a few pages explaining how Matas A/S, the biggest health and beauty retailer in Denmark, is already seizing this opportunity.   📚 Get your copy of the white paper here: https://lnkd.in/dqMSr-Dh   

In my Retail Innovation class, we spend time looking at innovations of the past, that then become so normalized, they become ubiquitous and sometimes mistakenly dismissed. I look at this and ask myself: is it not possible that she worked through to the right help, faster than fumbling with a smartphone and multiple google pages? Assuming a) help is quick to arrive on lifting the handset, b) there are rarely multiple people with questions at the same time, and c) there are handiwipes adjacent, how better off today are we without this? PS - We are supporting @TruRating in their approach to retail leaders, particularly in Canada. A true innovator in the area of store performance and feedback when the word has become a bit too 'commoditized'. PM me if interested.

Turn shoppers into buyers with tailored retail advertising solutions, within purchase proximity, designed to: 🛒 Boost campaign awareness 🛒 Increase foot traffic 🛒 Drive retail sales Give shoppers a reason to notice your brand – with over 80sqm of dedicated ad space. #motioniconsa #retailadvertising #oohmedia #shoppingmalls #purchaseproximity #campaignstrategy #retailbranding #theiconicgroup

One of my favorite campaigns. Branding where it matters - last advert that a potential client will see before they make their purchase #esteelauder #outofhomeadvertising #motionicon #theiconicgroup #oohadvertising #inmalladvertising