International Fresh Produce Association’s Post

Costco’s recent switch from Pepsi to Coca-Cola, driven by customer preference as revealed in a survey, serves as a timely reminder of a fundamental truth in sales: it’s the customer’s needs and desires that ultimately shape demand. This resonates with me often when engaging with clients about their pain points. It’s important to listen and ensure we’re not pushing products they don’t want or need. While it’s essential to introduce relevant products, the ability to understand when a customer isn’t interested is crucial. Being too aggressive in sales may close a deal in the short term, but it compromises the customer experience in the long run. For lasting success and repeat business, it’s critical to respect the customer’s preferences, avoid overselling, and focus on providing value.

MAKING THE LEAP FROM RETAIL TO FOODSERVICE Growth in food-to-go continues to build momentum. So, how can retailers successfully take the leap from retail to foodservice? Michael Brick of Meris Food Equipment explains how in the latest edition of Convenience and Impulse Retailing magazine, page 78! View your copy below. #retail #petrol #servicestation #aacs #aaca #foodtogo

"Excited to announce the launch of our QPS program in the retail sales channel at Fair Food & Lifestyle! This initiative aims to enhance efficiency and drive growth in our sales operations. Stay tuned for more updates! #RetailSales #QPSProgram #FairFoodAndLifestyle #SalesEfficiency #BusinessGrowth"

Costco Wholesale’s Big Switch: PepsiCo Out, The Coca-Cola Company Back In. Costco Wholesale is making noise by replacing PepsiCo products with The Coca-Cola Company in its food courts, reversing a 2013 decision driven by cost-saving measures to preserve the iconic $1.50 hot dog and soda combo. Why the Change? Customer Preference: Many Costco Wholesale members prefer Coca-Cola, with a Costco Wholesale Insider poll revealing that 87% favor #Coke over #Pepsi. Market Dynamics: Coca-Cola dominates the U.S. soda market with a 19.2% share, far ahead of Pepsi’s 8.31%. Costco Wholesale is aligning with broader consumer tastes. What This Means for Members Costco Wholesale’s shift reflects its focus on member satisfaction and staying responsive to consumer preferences. While Pepsi fans may be disappointed, this move strengthens loyalty by catering to the majority’s preferences. In retail, it’s all about knowing your audience, adapting, and delivering what they want. Costco’s return to Coca-Cola is a prime example of this strategy in action. The Coca-Cola Company Welcome back - It's been too long! #CostcoNews #CocaCola #Pepsi #CustomerFirst #RetailTrends #ConsumerPreferences #MarketStrategy #FoodCourtFavorites #BrandSwitch #BusinessStrategy #RetailLeadership

Ahead of Easter, I joined a senior leader from a leading drinks company on a store visit. Our goal? To understand the nuances between effective shopper marketing and category management. What we found was revealing: the most impactful strategies combined an excellent range and merchandising with clear communication and media. This integration elevates shopper marketing beyond pure retail media. This reminded me of this presentation by Mike Anthony. If you want to elevate your approach to shopper marketing, contact me to discuss your objectives. #ShopperMarketing #CategoryManagement #RetailInsights #MarketingStrategy #LeadershipInRetail #TrainingAndDevelopment Gareth Hosking Nikola Nenadic Hamish Clarke Patrick Fitzmaurice

Attention first time exhibitors! If you have never gone to market to pick up buyers, this episode is for you!! Jenifer Steele, Senior Retail Director at LGO Hospitality shares her advice for working with buyers, and trending strategies for thriving in today’s fast-paced retail landscape 🛍️ ➡️ Watch the full episode here: https://lnkd.in/gcpH2KCs #ASDMarketWeek #WholesaleShopping #tradeshow

🍕Craving QSR Insights? There is more competition out there for QSRs than ever before – in 2023, it was estimated that there were almost 200,000 QSR establishments in the U.S. (Statista, 2024). Driving store visits is a top concern for QSRs, and Blis can leverage powerful insights to understand the key drivers of brand loyalty and market share. This can help QSR brands truly understand their competitive threats, and how to best position themselves in the market to maximize visits and sales. Boost drive-thru and in-store QSR visits with Blis: https://lnkd.in/gqfyC3fH #lifeisblis #qsr #fastfood #competition #maximizesales

If you invest in retail store displays - wouldn't it be nice to travel across the country from your laptop to ensure display execution? What if you could do that in a matter of seconds? NOW YOU CAN: 🛒 Travel across the country to view products on shelves, displays, signage and more - anytime, anywhere - all from your laptop. 🛒 Know what consumers are seeing at that moment of truth when they are walking the aisles of stores across the country. 🛒 See what shoppers are seeing in stores NOW. 🛒This might be one of the best decisions you make to help grow your business in retail. Start with a FREE demo. Just DM me today. Field Agent Canada Shelfgram The Coca-Cola Company PepsiCo General Mills Beiersdorf Bimbo Canada Mondelēz International Colgate-Palmolive Dr. Oetker Ferrero Haleon Jamieson Wellness Inc. Kimberly-Clark Lactalis Canada Maple Leaf Foods Inc Upfield Aliments Rustica #cpg #retail #insights #data #displays #retaildisplays #onshelfavailability #retailaudits #retailsignage Save-On-Foods The Coca-Cola Company Coke Cola Bottling

Optimising Food to Go: How Ferrero is Elevating Tic Tac with Convenience Retailers to help drive sales In today’s fast-paced environment, food to go has become crucial for retailers as time-strapped shoppers are looking for quick, convenient options. Retailers who optimise their food to go offerings are better positioned to drive footfall, increase impulse sales, and build customer loyalty by meeting the demand for easy, grab-and-go solutions. Ferrero recognised this potential and partnered with convenience retailers to showcase effective merchandising strategies for brands like Tic Tac. Atul Sodha of Londis Harefield participated in a four-week trial that led to a 100% sales uplift through strategic displays and category management expertise provided by Ferrero[1]. Discover more about the trial by reading the full article here: https://hubs.li/Q02XXcYN0 #ad [1] Londis Harefield, EPOS sales data, 21/09/24

Another milestone and achievement in driving best in class category management in the Independents network. 🙌 #RMIT #categoryplanning #categorymanagement #shopperled #championingsuccessfulindependents View my verified achievement from RMIT.