Interpublic Group (IPG)’s Post

For what it worth, my three things from Cannes Lions International Festival of Creativity 2024. Culture > Category : year after year, brand growth is coming more and more from adjacent spaces within art, sports or entertainment. It's becoming increasingly critical to think outside category basics and product fundamentals. Niche > Universal : in order for a brand to stand out, let’s own the small, the weird, the unseen, and amplify it to make a big splash. That way we will create breakthrough media experiences, and build brand singularity. I-de-A > IA : not a single conversation without hearing « the power of AI » bla-bla-bla. AI isn’t a story, nor an idea, it’s a tool. A nice tool. But, let's make sure we think more strategically about the prompt/ask/input, before rushing into the output. Voilà, voilà. big up dentsu

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We can all remove our tin foil hats when it comes to #ai and how it's going to our future. The Super Bowl has always been on the the cutting-edge of technology and this year's #superbowl was no excpetion. This year's Super Bowl was not just a showcase of top-tier athletic prowess; it was a testament to the incredible potential of Artificial Intelligence (AI) in revolutionizing the sports industry. From enhancing fan engagement to optimizing team strategies, AI played a pivotal role in elevating the Super Bowl experience. 🌐 Fan Engagement: AI technologies were at the forefront, offering personalized viewing experiences through smart apps and platforms. By analyzing viewer preferences and behaviors, AI ensured that fans received tailored content, stats, and insights, making the game more interactive and enjoyable. 🏋️♂️ Athlete Performance: Behind the scenes, AI tools provided teams with advanced analytics on player performance and health, enabling coaches to make informed decisions on strategies and player utilization. This data-driven approach helped teams optimize their game plans for peak performance. 🔒 Security Enhancement: AI also played a crucial role in ensuring the safety of attendees. Through sophisticated surveillance systems powered by AI, security personnel could monitor crowds more efficiently, identify potential threats faster, and ensure a secure environment for everyone involved. 📊 Operational Efficiency: From logistics and crowd management to live broadcasting, AI streamlined operations, ensuring that the event ran smoothly. By predicting traffic patterns and managing crowd flows, AI contributed to a seamless experience for both attendees and viewers. This year's Super Bowl not only entertained but also highlighted the transformative impact of AI across various facets of the sports industry. As we look forward to future events, it's clear that AI will continue to play a significant role in shaping the evolution of sports and entertainment. #SuperBowl #ArtificialIntelligence #SportsTech #FanEngagement #Innovation

Democratizing Creativity in Entertainment & Marketing 🎬 I recently stumbled upon this mind-blowing clip from @interdimentionaltv that showcases the incredible potential of AI in mass communication and entertainment (originally posted on x and reposted by Ellon Musk). 🤖✨ 🔑 Key Insights: Tech: Midjourney + Luma AI Impact: Mass communication & social engineering redefined Cost: Plummeting to near-zero Creativity: Unleashed like never before The real magic? It's not just about dazzling visuals. This tech can swiftly shape public perception - warming or cooling audience reactions at will. Powerful stuff for marketers, right? 📈 But here's the kicker: AI is demolishing production costs. Paul Blazejewski nails it - we're on the brink of a creativity explosion as financial barriers crumble. 🔮 Future of Marketing: Hyper-personalized campaigns Rapid A/B testing with AI-generated content Real-time audience sentiment adjustment #AIMarketing #FutureOfCreativity #DigitalDisruption #DigitalInnovation #AIEthics

"Human-centered AI" is the sweet spot! 💡 It's incredible just how many broadcasters and sports feds have expressed their excitement for the launch of our new AI clipping workflow with partners Magnifi 🚀 They've expressed their needs and wants; the internal pressure to drive costs down (what's new?); their concerns over accuracy and rework, and the false promise that automation is the 'silver bullet'. I've even encountered some use cases I had no idea our AI solution could solve! 🧐 Feel free to come see it for yourself at NAB. However, if you're not heading over to Vegas, let me know if you'd like to tee up a call. #automation #AI #video

Unlocking Engagement: Harnessing AI and AR for Interactive Media Solutions. The fusion of artificial intelligence and augmented reality is reshaping interactive media, driving deeper engagement and delivering personalized experiences. Discover how these cutting-edge technologies are transforming brand engagement. Reach out to learn more! #interactivemedia #brandengagement

✨ Master the art of marketing with AI brilliance! 🚀 Elevate every campaign, captivate your audience, and break through the noise. Ready for a marketing makeover? Let's make waves together! 🌊🤖 #AIMarketing #DigitalTransformation #MarketingMomentum

📻 Happy National Radio Day! 🎙️ Radio has been a powerful medium for decades, connecting people with music, news, and stories. As we celebrate the legacy of radio, it's fascinating to see how its principles still resonate in today's digital age. Just like radio brought communities together, digital marketing brings brands and audiences closer. But now, with the power of AI, we're not just broadcasting messages—we're creating personalized experiences that engage on a deeper level. AI allows us to analyze data in real-time, predict trends, and tailor content to individual preferences, ensuring that every interaction counts. At Stratablue, we're blending the old with the new, using advanced AI-driven strategies to craft campaigns that resonate with audiences, much like your favorite radio station. Let’s tune in to the future of marketing, where innovation meets tradition. #NationalRadioDay #DigitalMarketing #AI #Innovation #Stratablue

In a world teeming with complex challenges, it's imperative to channel our efforts toward solutions that truly matter. It’s an honor to be quoted among this diverse group of experts, including scientists, journalists, politicians, entrepreneurs, activists, and CEOs, to identify where we should focus our energy at the crossroads of technology and society. Did you know that comprehensive AI legislation spanning over 4,000 pages is already in the works? Its primary objective is to strike a balance between driving innovation and preventing societal harms. Surprisingly, the majority of Americans don't trust AI. So, how can companies earn that trust? Bottom line: companies should continuously test, monitor, and audit high-risk AI uses; ensure that humans intervene if the AI goes awry; and stop uses that cannot be fixed. By adhering to these principles, companies can lay the groundwork for trustworthy AI. #AI #AIgovernance #InnovationEthics https://bit.ly/3Mr0XiN