Its time! Tomorrow, Jean-Guillaume PAUMIER, Head of Innovation and Client Lead, iProspect will be joined by Natalie Fisher-Brown (Firth), Head of UK Sales, WeTransfer on The DigiAd Stage at MAD//FEST LONDON discussing the future of media planning, emphasizing creativity, innovation, and responsibility. #dentsuatMADFest
🔥 We’re excited to announce that WeTransfer Advertising is a MAD//FEST 2024 partner—Join us for one of our speaking sessions or come and see us at our stand next to the attention stage. 📅 WeTransfer x iProspect FUTURElab: The Future of Media Planning Tuesday, 2 July, 12:05pm The DigiAd Stage Natalie Fisher-Brown (Firth), our Head of UK Sales, and Jean-Guillaume PAUMIER from dentsu will discuss the future of media planning, emphasizing creativity, innovation, and responsibility. They will highlight collaborations with luxury brands like Kering and innovative AI-driven campaigns. Natalie will also share how WeTransfer Advertising is setting new standards for innovation and responsible advertising. 📅 Creativity’s Impact on Attention and Brand Outcomes Tuesday, 2 July, 2:35pm Attention Stage Matthew Butts, our Measurement & Insights Lead, and Ella Britton, Strategy Director at Total Media & Behave, will discuss how to effectively drive attention by focusing on what truly makes people pay attention—the creative itself. They will explore how creativity influences attention and impacts the outcomes that matter most to brands. 🎟 Want to join as a WeTransfer guest? Leave us a message - we have a few tickets left. More about the event here: https://lnkd.in/dkr6cVu #MADFEST #WeTransferAdvertising
Head of Innovation & Client Lead at dentsu
3moReally looking forward to this ! See you all tomorrow.