ITTN, Ireland's Travel Trade Network’s Post

UK’s Campaign Features Film    VisitBritain’s yearly 2025 campaign 'Starring GREAT Britain' celebrates the UK by showing its links to famous film productions. Emma Wilkinson, VisitBritain’s Deputy Director of Global Marketing said: “The challenge is that Britain can be seen as quite a traditional destination. So, we are using film and TV as our hook to tell a broader story. Our ­landscape is like a real-life set.” Research by VisitEngland, shows that 9 out of 10 potential visitors are keen to visit a film or TV location during their trip and 70 per cent of visitors in the country have visited a film or TV location. Thus, @North Yorkshire now invites visitors to Bridgeton, Harry Potter, All Creatures Great and Small filming locations. Other UK regions are encouraged to celebrate their film set connection. Film can do wonders for promoting places when they are used not just as locations, but when the local culture, architecture, people, and atmosphere are portrayed. Competition for film locations is so high that film companies are said to not even consider destinations that do not offer them tax breaks. Iceland was an early champion of ‘film attraction’. London is doing very well, too, with its PineWood Studios competing with Hollywood for major film productions. VisitEngland’s new campaign theme cleverly and justifiably shows the UK through the lenses and stories of major film brands.   Craig Nattress | Helen Suckling   #PlaceBranding #PlaceIdentity #ScreenTourism #FilmTourism #UK #TourismCampaign #Promotion   Worthwhile and inspiring news from the industry of place branding.

A Rising Hollywood Star Partners with eTN Beyond Beautiful Travel Videos: For travel brands with a story to tell has been the eTurboNews trademark for 25 years. eTN teamed up with rising American-Ukrainian Hollywood star and filmmaker Kateryna Kurganska. Branded Documentaries in Tourism is beyond beautiful videos and Two Breaths: A Tribute to Island’s Beauty and Underwater World is a testimony to this never-before destination marketing concept truly with an out-of-the-box concept claiming attention at the Cannes Film Festival, the Austin Film Festival, the Hawai’i International Film Festival, the Catalyst Story Institute, the National Academy of Television Arts and Sciences (The Emmys), Flickers' Rhode Island, and many other. prestigious events.  Development, Production, Festivals, Distribution, PR, Audience Engagement, Social Media, Cross cross-promotion that don't stop with Netflix or Amazon Prime is her concept. SOURCE: A Rising Hollywood Star Partners with eTN Beyond Beautiful Travel Videos BY: eTurboNews | eTN #travelnews

Excited to share the latest spot from the dynamic Partizan director duo Nono Ayuso & Rodrigo Inada for Lufthansa! This film takes us on a captivating journey, showcasing how people at every stage of life, with diverse needs, can find exactly what they’re looking for with Lufthansa’s new Allegris offering. It is time for a new travel experience 🛩 The spot is Ad Age Editors pick! Read the article in the comments below 👇 #lufthasa #adage #commercial #editorspick

Can I highjack this post...? Yeah... I'm gonna highjack this post... A very clever and creative film showcasing the wonders of Great Britain. Aaaaand you know who has several tours built around filming? That's right Evan Evans Tours! Screen Tourism isn't new, but it's importance is on the rise. We're certainly seeing that first-hand, and have grown our portfolio of film-based tours, across our coach, rail and walking tours to cater for the demand. Did you know, 15% of people consider screen tourism as the main reason to visit the UK? And a staggering 70% of visitors actually go on to visit a TV/Film location when in the UK! Whether its learning how to shake a wand at WB Studio, or playing naked tennis in the Cotswolds with your Rival(s), screen tourism shouldn't be sniffed at. #screentourism #visitbritain #strategy #UKinboundtourism #awesome

Is Saudi Arabia’s latest tourism ad aimed at filmmakers? Heavily inspired by Denis Villeneuve’s Dune, the ad is stunningly shot and showcases the country’s beautiful landmarks and landscapes. It also creates a semi-sci-fi atmosphere where the past meets the future, which is quite unusual for a tourism ad. This unique approach makes me wonder if Saudi Arabia’s goal with the film is to attract filmmakers from around the world. With the kingdom’s recent heavy investments in cinema—such as funding film festivals, developing talent, and offering significant cash rebates—it seems they are aiming at positioning themselves as a major player in the film industry. Could this tourism campaign be part of a broader strategy to compete with neighboring Abu Dhabi, where Dune was filmed? It might just be another step in Saudi Arabia’s efforts to become a top destination for filmmakers.

Did you know that the film industry generates over $100 billion in revenue globally each year? 🎬📊 This impressive figure not only highlights the industry’s financial power but also its role in creating millions of jobs worldwide. Beyond just the box office, film production drives substantial economic activity in related sectors, such as tourism, hospitality, and local services, significantly impacting local and national economies. #FilmIndustry #EconomicImpact #EntertainmentFacts #IndustryInsights

Its not surprising that the tax break incentives given to Film Makers is helping generate a lot of interest in filming in Spain, this is great news for the local economy, employment and investors! #mrcinema #yachting #livetv #iptv #latestreleases #superyachts #superyachtcaptain #ETO #superyachtlife #superyachtcrew #superyacht #superyachtlifestyle #superyachtbroker #yachtmanagement

Airline safety briefings are vital for every flight, and engaging films are the best way to ensure passengers pay attention. Tui, in collaboration with Leo Burnett created an adventure-themed safety film showcasing popular destinations. 'Safety: A Global Film' by Leo Burnett UK for Tui is a thrilling 5-minute adventure film, blending genres to deliver crucial safety information. Produced by Missing Link Films, it comes in 28 versions across 8 languages, airing on Tui flights in most European markets. #advertising #marketing #creativity #creative #RealBeautyCampaign #SafetyAdventure #EngagingSafety #TuiSafetyFilm #TravelSafetyFun #FlightSafetyEntertainment #SocialMediaEthics #AdventuresInAdvertising #MadeWithLOVVE  Credits Campaign Title: Safety: A Global Film Client: TUI Agency: Leo Burnett Creative Director: Rob Tenconi & Mark Franklin Production Company : Missing Link Films SOURCE :- Inernet "NEED A CREDIT FIX ?  PLEASE FEEL FREE TO CONTACT US  " Disclaimer: "Please note that the content showcased on our platform has been gathered from various websites and sources. We do not claim ownership of this content, and it remains the property of the respective owners. The purpose of showcasing this content is to celebrate and appreciate the exceptional work done by various agencies for the brand. We do not intend to infringe upon any copyright or intellectual property rights. If you believe that any of the content on our platform violates your rights, please do not hesitate to contact us, and we will take appropriate action."

Real Locations, Real Impact 🏙️💫 Ever wonder why some movies have a more authentic charm than others? It’s not just the acting or the script—it’s the setting. Real-world locations steal the show by offering unmatched realism, transforming the filmmaker's vision beyond the green screen to bring their stories to life. Shooting on location offers productions authentic components and a genuine atmosphere that’s hard to replicate. Building elaborate sets can be both costly and challenging, but Canada strikes the perfect balance between authenticity and cost-efficiency. From urban skylines to quaint small-town streets, we have a cinematic backdrop for every story. With a favorable exchange rate and generous tax incentives, it’s no wonder Canada is a global leader in location-based filming. Ready to make your property part of the magic? Listing with Film Friendly Locations could turn your space into a lucrative side hustle while giving filmmakers the unique settings they crave. Join Canada’s thriving film industry and let your property shine in the next blockbuster! 🎥✨ #FilmFriendlyLocations #LocationScouting #FilmFriendlyTO #TorontoFilmLocations #LocationScoutTO #TorontoSideHustle #LocationPartner #FilmProduction #ShootOnLocation #CanadaFilm

We are proud to be one of the first Icelandic film production companies to become members of Green Producers Club! This membership is an important step in ensuring that we meet industry-wide sustainability standards and best practices in our production projects, starting with our 'Tulipop Seasons' series of three 30 minute films, intended for distribution in theatres and TV, but the ambitious project is commissioned by all the Nordic broadcasters, RÚV, Norsk rikskringkasting (NRK), Yle, DR - Danmarks Radio, and SVT. Big thank you to our advisors at Kveikja who have been advising in the development of our sustainability policy and in establishing this partnership with Green Producers Club. The picture was taken at the signature of our agreement with Green Producers Club - Karolina Stefansdottir at Green Producers Club Iceland, Helga Arnadottir, CEO and co-founder of Tulipop Studios, and Heiður Margrét Björnsdóttir, consultant and co-founder of Kveikja.