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The Future of Fashion and Sportswear: Learning from the Challengers ➡️ https://lnkd.in/dHCFKGjN The sports industry is currently outperforming fashion, with the sportswear market growing faster than the broader fashion market for the first time. According to "The State of Fashion 2025" by BoF and McKinsey & Company, this growth is driven by the increasing integration of sportswear into fashion and a rising global focus on health and wellness. Key insights from the study include the rise of challenger brands like HOKA, On, and Vuori, which are rapidly gaining market share, and the importance of innovation, especially in running shoes. These brands are successfully tapping into niche markets and leveraging collaborations with up-and-coming athletes and cultural icons. As established brands shift focus toward direct-to-consumer models, there is growing competition in retail spaces. The study advises brands to continue investing in product innovation, clear communication, and strategic partnerships to drive future growth. Diversifying product lines and entering new categories are also essential strategies for maintaining momentum. For managers in the sports industry, balancing direct engagement through DTC channels with retail distribution is key for maximizing reach and profitability. The future is optimistic for those willing to adapt and innovate. #SportswearTrends #Fashion2025 #BrandGrowth #ISPO

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