The Future of Fashion and Sportswear: Learning from the Challengers ➡️ https://lnkd.in/dHCFKGjN The sports industry is currently outperforming fashion, with the sportswear market growing faster than the broader fashion market for the first time. According to "The State of Fashion 2025" by BoF and McKinsey & Company, this growth is driven by the increasing integration of sportswear into fashion and a rising global focus on health and wellness. Key insights from the study include the rise of challenger brands like HOKA, On, and Vuori, which are rapidly gaining market share, and the importance of innovation, especially in running shoes. These brands are successfully tapping into niche markets and leveraging collaborations with up-and-coming athletes and cultural icons. As established brands shift focus toward direct-to-consumer models, there is growing competition in retail spaces. The study advises brands to continue investing in product innovation, clear communication, and strategic partnerships to drive future growth. Diversifying product lines and entering new categories are also essential strategies for maintaining momentum. For managers in the sports industry, balancing direct engagement through DTC channels with retail distribution is key for maximizing reach and profitability. The future is optimistic for those willing to adapt and innovate. #SportswearTrends #Fashion2025 #BrandGrowth #ISPO
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𝗚𝗹𝗼𝗯𝗮𝗹 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐀𝐜𝐭𝐢𝐯𝐞𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟓-𝟐𝟎𝟑𝟑) The global women’s activewear market size reached USD 202.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 326.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.91% during 2025-2033. The report provides a detailed analysis of competitors and regions, offering insights into the industry's landscape. It breaks down various segments, giving a clear view of how each part contributes to the overall market. By examining these segments, the report helps identify trends and patterns that may affect future strategies and planning. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gm7Useec 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐀𝐭𝐡𝐥𝐞𝐢𝐬𝐮𝐫𝐞 𝐓𝐫𝐞𝐧𝐝: The blurring of lines between sportswear and everyday fashion is a major driver, creating a demand for versatile and stylish pieces that can be worn both during workouts and in casual settings. ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐨𝐜𝐮𝐬: Consumers are increasingly prioritizing eco-conscious choices. This includes a strong demand for sustainable materials like recycled polyester and organic cotton, as well as ethical manufacturing practices. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Advancements in fabric technology, such as moisture-wicking, quick-drying, and temperature-regulating properties, are enhancing performance and comfort, driving consumer preference for high-tech activewear. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐀𝐜𝐭𝐢𝐯𝐞𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: 2XU adidas AG ASICS America Corporation Columbia Sportswear Company F21 digital IPCo LLC. Hanesbrands Inc. Jockey International, Inc. lululemon Athletica Marmot Mountain Europe GmbH Nike Inc. Nordstrom Inc PUMA Group SE Ralph Lauren Media LLC Spanx LLC. (Blackstone Group) Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gh44RH3s #womens #activewear #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup
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The future of sportswear is set to be shaped by a host of challenges and opportunities, with industry leaders warning that adapting to shifting consumer behaviors will be key to success in 2025. As consumers increasingly demand comfortable, versatile clothing, sportswear brands will need to navigate rising production costs while prioritizing sustainability and reducing environmental impact. But there are also exciting opportunities for growth, from the rise of digital platforms to the growing popularity of well-being and self-care. So, what can sportswear brands do to stay ahead of the curve? Firstly, investing in digital transformation will be crucial, with social media and e-commerce platforms set to play an increasingly important role in the industry. Secondly, prioritizing sustainability and social responsibility will be essential, with consumers increasingly expecting transparency and accountability from the brands they buy from. And finally, innovation will be key, with advances in textile technology offering huge potential for the development of sustainable, high-performance materials. What do you think is the most important factor for sportswear brands to focus on in 2025? Share your thoughts in the comments below. #sportswear #sustainability #fashionindustry #digitaltransformation #wellness
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𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The Australia sportswear market size reached USD 2.09 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 3.74 Billion by 2032, exhibiting a growth rate (CAGR) of 6.30% during 2024-2032. The report provides a detailed analysis of competitors and regions, offering insights into the industry's landscape. It breaks down various segments, clearly showing how each part contributes to the overall market. By examining these segments, the report helps identify trends and patterns that may affect future strategies and planning. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/e5ZSuc4S 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 ● 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞: The growing focus on health, fitness, and fashion, coupled with the increasing adoption of athleisure wear, is driving demand for sportswear. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: The integration of technology into sportswear, coupled with the focus on sustainability and eco-friendly materials, is enhancing product offerings and appeal. ● 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: The growing availability of sportswear through various retail channels, including e-commerce platforms, is expanding market reach and convenience. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/e9kjXJY5 #sportswearmarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup
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A beauty brand x sportswear giant collab shouldn't work on paper. But that's exactly why it does. The genius here isn't just in the products - It's in how this collaboration is redrawing category boundaries: Nike isn't just making sportswear anymore – they're creating a complete athlete experience. From shoes to skin, they're saying performance isn't just about what you wear, it's about how you feel. For Isamaya, it's a masterclass in category disruption. While other beauty brands chase fashion collabs, they've carved out an entirely new space: performance beauty. But here's what makes this truly fascinating: Both brands are challenging the artificial divide between "looking good" and "performing well." They're acknowledging that for today's consumer, confidence is a performance enhancer. What other unexpected brand collaborations do you think could redefine their categories? #Marketing #BrandCollaboration #Innovation #SportsBrands #BeautyIndustry #BrandStrategy
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🔎 Industry Spotlight: How Newcomers are Reshaping the Sportswear Market While Nike and adidas still dominate the sportswear market, a new report from The Business of Fashion highlights how their market share is being rapidly eroded by emerging brands like On, HOKA, Arc'teryx, and Salomon. 🌟 Incumbents vs. Challengers: Established giants like Nike, Adidas, PUMA Group, and Under Armour have long held global recognition and massive sales. However, newer brands are making impressive strides to challenge their dominance. 🆕 Diverse Challenger Brands: The challengers span various categories, including athletic footwear, activewear, and technical sports gear. Notable names include On, HOKA, and Salomon, which, despite its mid-twentieth-century roots, has recently become a household name. lululemon, which crossed $1 billion in sales in the early 2010s, is now the largest US women’s apparel brand by some estimates. 📈 Global Reach: These challenger brands aren't just a local phenomenon, they're gaining ground worldwide. Although no single challenger brand poses a major threat to Nike or Adidas on its own right now—Lululemon, for instance, holds a 2.4% #market share compared to Nike's 17%—together, these #emerging brands are significantly impacting the #market. 🗣️ REVER (YC S22)’s word: Innovation Driving Change Emerging brands are leveraging new #technologies, unique designs, and fresh approaches to #product development to attract consumers who seek innovation and differentiation. This focus on #innovation allows challenger brands to stand out in a crowded market and meet the preferences of today's consumers. For instance, On's CloudTec technology and HOKA's maximalist cushioning have redefined performance #footwear, and Lululemon's emphasis on technical fabrics and design has set new standards of comfort in #activewear. Discover more about this topic in 'The Rise of Sportswear Challenger Brands' article by Daniel-Yaw Miller: https://shorturl.at/prN60
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🔍 Unlock Insights: Request a Free Sample of Our Latest Report! The Global Plus-Size Clothing Market is set to make waves, with a market size valued at USD 518.14 Billion in 2023 and projected to grow at a CAGR of 5.7% from 2024 to 2030, reaching nearly USD 763.79 Billion! Plus-size clothing, designed for those wearing US size 12 and above, spans a wide range of apparel, including casual wear, formal wear, sportswear, and more. The surge in demand is fueled by increasing body positivity, recognition of diverse body types, and the growing availability of inclusive sizing options. 𝐔𝐧𝐥𝐨𝐜𝐤 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐎𝐮𝐫 𝐋𝐚𝐭𝐞𝐬𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐍𝐨𝐰: https://lnkd.in/dDAQP3kX Key Trends Driving Growth: Body Positivity & Inclusive Marketing Collaboration with Plus-Size Influencers Rise of Size-Inclusive Fashion Brands North America leads the market, with the U.S. holding a significant 38.9% share in 2023, while Asia Pacific is set to witness substantial growth. Discover more about the key players, market dynamics, and growth opportunities in our latest report. Request your free sample now! #PlusSizeFashion #MarketResearch #InclusiveFashion #BodyPositivity #FashionIndustry #MarketTrends
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🌟 Key Trends in Sportswear for 2025 🌟 -Growth Momentum: Sportswear will outpace the overall fashion market, with significant growth in China, the US, and Europe. - Challenger Brands on the Rise: Brands like Hoka and Asics are disrupting the market, and they are expected to surpass traditional giants like Nike and Adidas in economic profit by 2024. - Innovation as a Differentiator: Success is driven by niche focus and standout innovations, such as Hoka's oversized midsoles and On's CloudTec® soles. - Intensified Competition: Both challengers and incumbents are doubling down on innovation and strong brand narratives to win consumer loyalty. 🚀 The future of sportswear is a dynamic blend of creativity, strategy, and innovation. Are you ready to keep up? https://lnkd.in/eMzRmFEx
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The Future of Sportswear is Here! 👟 The sportswear industry is on a meteoric rise, redefining markets and consumer preferences heading into 2025. Here's why: 📊 Key Insights: -Rapid Growth: In 2023, sportswear outpaced fashion growth in China, the US, and Europe. In 2025, it’s projected to grow 5–6% faster than fashion in China, 3% in the US, and 2–3% in Europe. 🌍 -Challenger Brands Rising: By 2024, challenger brands like Deckers (HOKA) and ASICS are expected to create 50%+ of the segment’s economic profit, overtaking Nike, adidas, PUMA Group, and Under Armour. 🔥 -Stock Market Surge: Asics’ share price jumped 168%, On grew by 91%, and Deckers Brands rose 38% from January to September 2024. 📈 -Revenue Growth: Challengers have grown revenues by 18% annually (2020–2024), compared to 4% by incumbents. Meanwhile, incumbents’ profitability dropped 2.4%, while challengers improved by 4%. 💡 💼 What Can Brands Do? 1) Double Down on Innovation: Create breakthrough products with clear consumer benefits. 2) Target New Niches: Explore underserved categories and reimagine core franchises. 3)Strengthen Partnerships: Collaborate with emerging athletes, grassroots communities, and 4) Balance DTC & Wholesale: Use DTC for storytelling and wholesale to scale reach. As we look to 2025, it’s clear that bold ideas and authentic connections with niche communities will redefine the future of fashion and performance. #On #Nike #Asics #Adidas #UnderArmour #Puma #Hoka #Sportswear #Innovation #Athleisure #BusinessOfFashion #StateOfFashion2025 #MarketingStrategy #BrandGrowth #ConsumerTrends #SportsMarketing Source: McKinsey & Company & BOF
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As a huge fan of sportswear, especially Italian brands, I always keep an eye on where the industry is heading. According to the latest report from The Business of Fashion, challengers in the sportswear market are making big waves, shaking up established players. It’s fascinating to see how innovation and consumer preferences are driving this shift. What do you think… Can the newcomers take on the giants or will the incumbents hold their ground? Let’s discuss it! Check out the full article below 👇 https://lnkd.in/e5v8CB-p
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𝗚𝗹𝗼𝗯𝗮𝗹 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global sportswear market size reached USD 190.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 272.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.96% during 2024-2032. The report provides a detailed analysis of competitors and regions, offering insights into the industry's landscape. It breaks down various segments, giving a clear view of how each part contributes to the overall market. By examining these segments, the report helps identify trends and patterns that may affect future strategies and planning. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gbs3HjxJ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬𝐧𝐞𝐬𝐬: The growing emphasis on health and wellness has driven the demand for functional and stylish sportswear. As more people adopt active lifestyles, the market for sportswear continues to expand. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Innovations in fabric technology, such as moisture-wicking, temperature regulation, and antimicrobial properties, have enhanced the performance and comfort of sportswear. Additionally, the integration of wearable technology has revolutionized the way people interact with their athletic apparel. ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐅𝐚𝐬𝐡𝐢𝐨𝐧: Consumers are increasingly seeking sustainable and ethically produced sportswear. Brands are responding to this demand by using eco-friendly materials, reducing waste, and improving labor practices. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas AG Anta Sports Products Limited ASICS Corporation Columbia Sportswear Company FILA Inc. lululemon Athletica Inc. New Balance Athletics Inc. Nike Inc. Patagonia Inc. PUMA Group SE Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gV3EwMNZ #sportswear #activewear #fitnessfashion #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup
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