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Struggling with Ad Ideas for your apparel brand? Here are 5 different Personas to target, with messaging examples: Persona 1: Fashion-forward Millennials Understanding: Millennials are known for their fashion-conscious mindset, valuing style, sustainability, and social responsibility. Messaging Example: "Elevate Your Style, Sustainably! Introducing our new eco-friendly denim line crafted from recycled materials. Stay trendy while making a positive impact on the planet!" Persona 2: Active Outdoor Enthusiasts Understanding: Outdoor enthusiasts seek functional apparel that can withstand rugged terrains and weather conditions. Messaging Example: "Conquer the Great Outdoors in Style! Our durable, waterproof hiking jackets are designed to keep you dry and comfortable on every adventure. Gear up and embrace the wild!" Persona 3: Busy Moms Understanding: Moms juggle multiple responsibilities and value convenience without compromising on style. Messaging Example: "Effortless Style for Supermoms! Our versatile athleisure collection effortlessly transitions from yoga class to playdates. Stay chic and comfortable while conquering the day!" Persona 4: Urban Professionals Understanding: Urban professionals seek fashion-forward attire suitable for both the boardroom and after-work socializing. Messaging Example: "From Desk to Dinner: Unleash Your Urban Elegance! Our tailored suits and sophisticated dresses are perfect for commanding attention in the office and making a statement on the city streets. Elevate your urban-style game!" Persona 5: Trendsetting Gen Z Understanding: Gen Z craves authenticity and uniqueness, gravitating towards brands that reflect their individuality. Messaging Example: "Dare to Be Different: Embrace Your Unique Style! Our customizable streetwear collection lets you express your true self. Stand out from the crowd and make a bold fashion statement! " Each example is tailored to resonate with the specific desires, preferences, and lifestyles of different target personas, ensuring that the apparel brand's messaging speaks directly to their hearts and minds.

Millionaires in one design: Tajnova fashion brand new t-shirt project Nowadays the world of fashion is constantly changing. New trends and unique designs are of great interest to fashion lovers. To keep up with this trend Tajnova fashion brand has come up with their new and innovative t-shirt project - "Billionaire in One Design". This project is being carried out by Tajnova Buying House Limited on its own initiative. The main attraction of this project is the opportunity to become a millionaire with limited investment. One can participate in this project by investing only from 5 thousand taka to 5 lakh taka. There are opportunities for investors to earn attractive profits, which can be a huge step towards their financial success. Project Features: 1.Special design: Each t-shirt of Tajnova fashion brand has a special and modern design, which is able to catch the attention of fashion lovers. 2. High quality materials: High quality fabrics and other materials are used to make each t-shirt, which is durable and comfortable. 3.Limited Edition: Each t-shirt of the "One Design Millionaire" project will be produced in limited edition, providing an exclusive experience to the buyers. 4. Investment opportunity: You can participate in this project by investing from 5 thousand to 5 lakh taka. Investors can get attractive returns based on investment. 5. Marketing: These t-shirts will be marketed through the efficient marketing team of Tajnova Buying House, which can be profitable for the investors. Why invest? By investing in this new project of Tajnova Fashion Brand, you will get a reliable and profitable investment opportunity. The efficient management and marketing strategy of Tajnova Buying House Limited will help to make this project successful. Additionally, the growing demand of the fashion world and the attraction of special designs will make the "One Design Millionaire" project a potential investment platform. So why the delay? Invest today in Tajnova fashion brand's new project "Billionaire in One Design", and become the millionaire of tomorrow.

Millionaires in one design: Tajnova fashion brand new t-shirt project Nowadays the world of fashion is constantly changing. New trends and unique designs are of great interest to fashion lovers. To keep up with this trend Tajnova fashion brand has come up with their new and innovative t-shirt project - "Billionaire in One Design". This project is being carried out by Tajnova Buying House Limited on its own initiative. The main attraction of this project is the opportunity to become a millionaire with limited investment. One can participate in this project by investing only from 5 thousand taka to 5 lakh taka. There are opportunities for investors to earn attractive profits, which can be a huge step towards their financial success. Project Features: 1.Special design: Each t-shirt of Tajnova fashion brand has a special and modern design, which is able to catch the attention of fashion lovers. 2. High quality materials: High quality fabrics and other materials are used to make each t-shirt, which is durable and comfortable. 3.Limited Edition: Each t-shirt of the "One Design Millionaire" project will be produced in limited edition, providing an exclusive experience to the buyers. 4. Investment opportunity: You can participate in this project by investing from 5 thousand to 5 lakh taka. Investors can get attractive returns based on investment. 5. Marketing: These t-shirts will be marketed through the efficient marketing team of Tajnova Buying House, which can be profitable for the investors. Why invest? By investing in this new project of Tajnova Fashion Brand, you will get a reliable and profitable investment opportunity. The efficient management and marketing strategy of Tajnova Buying House Limited will help to make this project successful. Additionally, the growing demand of the fashion world and the attraction of special designs will make the "One Design Millionaire" project a potential investment platform. So why the delay? Invest today in Tajnova fashion brand's new project "Billionaire in One Design", and become the millionaire of tomorrow

INTENTIONAL BUSINESS DESIGN -- In a world of mass consumption where scale and frequency are often prioritized over quality and good design, the Houdini Sportswear philosophy, of both product and business, becomes something radically different. The Houdini Designers Checklist: • Is it versatile enough? • Will it age with beauty? • Nothing added that isn’t needed, right? • Will it be easy to repair? • Is it durable enough for our rental program? • Do we have an ”end-of-life” solution? The term “sustainability” gets bandied about abusively, with many companies trying to retro-fit it as a core part of their brand story. Arriving late and inauthenticly to the conversation, with nothing new or productive to add to the movement. Houdini Sportswear however, is a strong example of a brand that truly incorporates sustainability concepts -- and more importantly -- sustainability practices into its business model and product creation lifecycle. And it has been doing so since day one. The apparel and outerwear brand got its start in 1993 in Stockholm, Sweden and is a women-led company formed from a shared idea among friends to create clothing that wouldn't harm the planet. >> Living Large With Less << At the end of 2016 Houdini leadership finalized a roadmap for their journey ahead. The final details to the plan, including some big, hairy and audacious goals, were co-created by the Houdini team and a selected few inspiring dreamers, thought-leaders and change-makers in the beautiful nature reserve Nordmarka, just outside Oslo. This roadmap sets its goals against the background of 2066, thinking multi-decade, and multi-generationally. Honorable. Beautiful. Humanistic. You can dive into it here: https://lnkd.in/g3BB8mCG Hats off to Houdini and eva karlsson for matching ambition with action, vision with art and science, business with nature. 🚀

🌟 Trends vs. Timelessness: Balancing Innovation and Tradition in Branding At the heart of branding lies a perpetual dilemma – the quest to marry innovation with tradition. Let's embark on a journey through the realms of fashion and branding to understand this delicate balance. 👗 The Temptation of Trends: Picture yourself at a vibrant gathering. Across the room, you notice two distinct personas. One stands out, adorned in the latest fashion trends – a daring hairstyle, a statement accessory. They exude confidence, riding the crest of what's hot right now. But beneath the allure, lingers a question: will their bold choices stand the test of time? ⌛ The Power of Timelessness: Now, shift your gaze to the other figure. Clad in a classic ensemble, they emanate an aura of timeless elegance. Their attire may not scream for attention, but it speaks volumes of sophistication and authenticity. In a world of fleeting trends, their style endures, drawing admiration for its enduring charm. 🎨 Striking the Balance: Let's transpose this scenario onto the canvas of branding. Like our partygoers, brands grapple with the challenge of balance. Take Nike, for instance – a trailblazer in innovation, constantly pushing boundaries with groundbreaking sportswear technology. Yet, amidst their quest for novelty, they remain anchored to their core values of empowerment and excellence. In contrast, consider Coca-Cola – an epitome of timeless appeal. Through decades of evolving consumer tastes, they've retained their essence, radiating authenticity and reliability. Theirs is a story of resilience, where tradition seamlessly intertwines with adaptation. 💼 In Conclusion: In the grand tapestry of branding, the equilibrium between trends and timelessness is paramount. Brands that navigate this dichotomy with finesse capture hearts and minds, transcending fleeting fads to etch an indelible mark on the sands of time. As we tread this path, let's remember – in the pursuit of innovation, let us not forsake the essence of tradition, for therein lies the true essence of brand longevity and resonance. Share your thoughts on striking this delicate balance in the comments below! ⬇

Belonging is about enabling your talented people to thrive with innovation … 💭 I often experience and discuss in forums, how a person connects to and feel like they belong to a brand … Look at Nike, a brand in their origin story of Bill Bowerman, innovative and a shoe was crafted for an athlete … You feel like you belong when something is created solely for you … (I think that’s a great pun😉) However, what happens when a brand doesn’t design for you or listen to you when you are not represented or visible … there is no connection and sense of belonging. The statement, I have a concern with is … ‘They don’t design for me’ … I can explore and unravel this phrase in so many ways … But who is the human being who actually does the design work? I talked to a talented and very experienced apparel designer for insight and their perspective of what can or could prevent belonging within established brands. Firstly, skilled apparel designers are great analytical people and look for ways to explore innovation and meet a design brief. If you asked them to design for different body types and meet functional purposes, they can do it … that’s their expertise 👏 Its important to note, high-end fashion designers and apparel designers are two different people, but sometimes they do crossover… A skilled designer can really design for you but sometimes what prevents them is: ⭕Lack of internal transparency between departments ⭕Vague design briefs ⭕Financial decisions outside of their scope ⭕Competitors in the market ⭕Historical sales trends over progressive designs ⭕Global vs Local market … Its starting to sound like DEI practitioners and apparel designers have a lot in common 😶 I feel impacting on belonging within brands is management decision makers are looking through a commercial lens. I am not saying this is either good or bad, but what it does is restricts their talented people to really reproducing that same t-shirt the following year, with either a pocket or no pocket option. Before we discuss whether management is either the barrier creator or the barrier remover. It’s not ‘They don’t design for me’, there is a conscious commercial decision being made, which results in … ‘They don’t stock products for me’ I share from a Southern Hemisphere - Australia, Aotearoa (New Zelaland) and the Pacific Rim perspective and our narratives are not Northern Hemisphere or APAC. I look at global and local brands and their connection to our location. Where do we belong in a brand if the identity isn't met by visual and physical representation. #dei #wellbeing #mentalhealth #belong #belonging #brand #appareldesigners #brownpeople #sizing #bodyneutrality #sizingguilt

For the past two weeks we have been working on a new brand signet for our client OH OH OM ethical sportswear. We know there are a lot of designers out there that offer full brand designs finished within this timeframe. And yes, we could have provided a quicker outcome, but we didn’t want to! Because … 1️⃣ Coming up with unique visual ideas takes time! I need to be in the right mindset and vibe to start. Sometimes I don’t feel able to draw something all day, but at 4 PM the intuition strikes and I can’t stop until late at night. This includes, sometimes, hours of useless drafts, until I find the one I want to elaborate further. 2️⃣ We like to let designs sit for a while. I personally prefer to work on a version and then come back to it with a fresh perspective. In the meantime I have time to do something completely different, or let other inspirations arise. Our eyes often get accustomed to the shapes and styles we look at all day, but with a bit of detachment we can see more clearly again and register nuances that we’d like to adjust further. 3️⃣ I don’t want to get stressed about having to deliver in the shortest time possible. It feels way more harmonious for my nervous system if I am allowed to breathe, take a walk, or have a slow morning, before I devote a few hours of my day for the specific project. Slow and mindful design for the win. We’re not machines! 4️⃣ Sometimes I like to ask colleagues for some feedback. It can be very helpful to have another pair of creative eyes look at a design and then hear what they think about it. Of course, this needs some extra time in between. 5️⃣ When the concepts are ready for the first presentation, we want to have some time at our hands to create mockups, layouts, and a visual and verbal explanation of how we got to the results. It’s essential to us that the client will be able to interpret the designs like we intended and understands what thought process went into it. → In the video you can see multiple explorations of the creation of the first round of concepts for this ethical sportswear brand. I always joke that brand signets are the championship of brand design, but it is kind of true. There are so many things to consider and to try out—how does the design appear in small vs. large size? Is it distinct and special enough? Is it minimal enough? Does it transport the brand’s values? What does it depict? Does it have a real signet character? Does it feel aligned to the rest of the brand elements? → Interested in our process? Let’s work on *your* brand together! ● #AestheticSensitivity #Branding #LogoDesign

Unzipping Success: The North Face's Global Relevance and Enduring Appeal As we navigate the ever-evolving landscape of the outdoor apparel industry, one brand stands as a towering peak: The North Face. This titan of outdoor gear has not only climbed to the summit of success but has also managed to pitch its tent there, remaining relevant and beloved worldwide. So, what are the secrets behind The North Face's enduring allure? Let's explore. Quality & Innovation at the Core The North Face's journey began in 1966, and from its inception, the brand has been synonymous with quality, function and authentic style. Their commitment to providing superior products that withstand the rigours of outdoor adventures has never wavered. This relentless pursuit of excellence and relevance has been a beacon, attracting customers who trust the brand to deliver the best. Meeting the Needs of a Diverse Clientele The North Face understands that its clientele is as diverse as the terrains they explore and was the first to focus on Women’s needs, shedding the industry's ‘Shrink It And Pink It’ mindset. From professional mountaineers to urban adventurers, the brand caters to a wide spectrum of needs, ages and end-uses, without being a bland ‘something for everyone’ brand. Sustainability: A Commitment to the Future In recent years, The North Face has ramped up its commitment to sustainability and has become the global leader, in many respects. Recognising its responsibility towards the planet, the brand has initiated eco-friendly practices in manufacturing and product lines. This move has not only reduced environmental impact but has also resonated with the growing number of eco-conscious consumers. Cultivating a Strong Brand Identity The iconic logo of The North Face is not just a symbol; it's a statement. The brand has successfully cultivated a strong identity that resonates with the spirit of adventure, warmth, weather protection, comfort and Coolness. This identity extends beyond products, embedding itself in the lifestyle and values of its customers, creating a powerful emotional connection, recognisable anywhere in the world. Leveraging Technology and Social Media Embracing the digital era, The North Face has skilfully used technology and social media to engage with customers. From innovative online marketing strategies to an active presence on social platforms, the brand has maintained its relevance in the digital age, connecting with younger audiences and staying ahead of the curve. Conclusion The North Face's journey is a testament to the power of staying true to core values while continuously evolving to meet the needs of a changing world. It's not just about jackets and tents; it's about building a brand that embodies the spirit of adventure, resilience, and a relentless pursuit of excellence. As we look towards the future, The North Face stands not just as a brand, but as a beacon for adventurers around the globe. And. Is it still ‘Fire’ — Yes!

Behind the Scenes of Running a Premium Streetwear Brand in India. I often get asked about the ins and outs of running a premium streetwear brand in India. So, I thought I’d share some key factors that set The Forbidden Fruit India apart and help us cater to our premium clientele effectively. Here are 7 points we do to ensure our brand stands out: 1. Top-Quality Fabrics: We use 100% Terry Premium cotton fabrics for all our products. This ensures maximum comfort, durability, and that luxurious feel our customers love. 2. Cutting-Edge Printing Techniques: We incorporate High-End Japanese printing along with diverse methods like Screen Printing, Puff Ink, and Patch Work. This variety not only enhances the visual appeal of our designs but also adds a unique tactile experience. 3. Seamless Customer Experience: We’ve integrated WhatsApp for Business to provide personalized customer support. This direct line of communication helps us resolve queries swiftly and offer a tailored shopping experience. 4. Exclusive Limited Editions: By launching limited-edition collections, we maintain a sense of exclusivity and uniqueness. Our customers enjoy owning pieces that are rare and not widely available. 5. Music and Streetwear Fusion: Our designs are deeply influenced by music and street culture. We create pieces that resonate with the vibrant and dynamic spirit of our audience. This fusion keeps our collections fresh, relevant, and highly desirable. 6. Seasonal Categories: We strategically create categories based on seasons. This helps us stay organized, plan our inventory effectively, and offer our customers the right products at the right time. Seasonal collections also keep our offerings exciting and ensure we meet the changing preferences of our clientele. 7. Unique and Resonant Designs: Each design we create tells a story. We focus on unique themes that resonate with our audience’s lifestyle and interests. Whether it’s street art, music, or cultural trends, our designs reflect the pulse of contemporary streetwear, making each piece a statement. Running a premium streetwear brand is about more than just producing clothing; it’s about creating an experience, a lifestyle, and a community. At The Forbidden Fruit India, we strive to exceed our customers’ expectations at every turn.

In 2023, menswear brands revolutionized the game with VIP trips. They achieved this by excelling in 3 areas: Exclusive Experiences ↳ Not just any trip, but tailored, luxury adventures ↳ Immersive experiences that reflect the brand's ethos (and yes, this is about more than just clothes) Building Brand Loyalty ↳ Turning high-end clients into brand ambassadors ↳ Creating a sense of community and exclusivity And the most important part of all... Elevating the Brand Image ↳ These trips aren't just vacations; they're lifestyle statements ↳ Showcasing the brand's commitment to luxury and quality And before you say "yeah but it's just a marketing gimmick"... - Clients get a once-in-a-lifetime experience - The brand gains priceless word-of-mouth marketing - It's a unique way to showcase new collections - All while creating unforgettable memories It's an innovative approach, really... Experience → Engage → Elevate. Stay stylish, menswear aficionados! ✈️ P.S. Which aspect above is your favorite (1-3)? https://lnkd.in/ehGi5pqg