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This year marks the 70th anniversary of Defender’s humanitarian charity partnership with the British Red Cross and International Federation of Red Cross and Red Crescent Societies - IFRC, one of the longest-standing charity partnerships of its kind in the world.    Over the last seven decades, the partnership is estimated to have positively impacted over two million people in more than 50 countries, helping vulnerable communities prepare for, respond to and recover from devastating crises.    What started in the deserts of Dubai and forest villages of Kenya in 1954 has become engrained within Defender’s DNA, a partnership providing vital assistance for humanity often in the harshest of conditions to help those most in need.    Today, Defender's latest flagship project has seen a specially equipped Defender 130 emergency response vehicle handed over to the Italian Red Cross. Fitted with advanced satellite communications hardware, the 130 will provide continuous, nationwide connection and access in some of the most hard-to reach, disaster-hit locations in the country.    Modified to handle extraordinary emergencies, the 130 will ensure the mobilisation of relief efforts is never compromised by cellular network outages – a common issue during environmental disasters, such as floods and mudslides.    Defender’s support of the partnership through fundraising initiatives is unwavering, showcasing its international reach and impact. As a global corporate citizen, JLR is dedicated to taking care of the communities it operates in – partnerships such as these are integral to our overall mission. #JLR#Defender #BritishRedCross Image 1: Bespoke Defender 130 donated to the British Red Cross for HM the Queen's Jubilee. Copyright: Land Rover UK Image 2: Flagship project 2022 - 2025. Copyright: REDOG Image 3: Project activity in the remote Rasht valley area of Tajikistan. Copyright: Red Crescent Society of Tajikistan Image 4: Preparing airstrip lighting in Biafra. Copyright: ICRC Archives/Fink, H.D/10.1968/Biafra conflict. Uturu. Preparing airstrip lightening/V-P-NG-N-00024-18

  • Bespoke Defender 130 donated to the British Red Cross for HM the Queen's Jubilee. Copyright: Land Rover UK
  • Flagship project 2022 - 2025. Copyright: REDOG
  • Project activity in the remote Rasht valley area of Tajikistan. Copyright: Red Crescent Society of Tajikistan
  • Preparing airstrip lighting in Biafra. Copyright: ICRC Archives/Fink, H.D/10.1968/ Biafra conflict. Uturu. Preparing airstrip lightening/V-P-NG-N-00024-18
David Savage

Group Executive Chairman at Excelerate Technology Group

2mo

Great to see our long standing customer and our resilient connectivity anywhere solutions in action

simon young

Technician at Jaguar Land Rover

2mo

Congrats!

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