Jaroudi Group’s Post

👏 The updated WARC Guide to Attention is out and great to see some contributions from Adelaide’s Karl Sjulsen! 👏 This guide provides a summary of new thinking and best practices on attention and as we see progress from IAB and Media Rating Council it’s fun to see the momentum behind the topic! 👇Download here👇

From an inspiring message from SMPS President Dana Galvin Lancour, FSMPS, CPSM, to courageous conversations and CPSM information, you won't want to miss this issue of Marketer! 👏 Check it out ➡️ https://bit.ly/3zK3LE8 #SMPSTC #MarketerMonday #SMPSNational #CheckItOut

Promoting Transparency and Accountability in Government! UBTEBs recent exam results release is a great step towards accountability. Our video featuring the Executive Secretary's report showcases the power of video in sharing information and promoting transparency. By using video, government bodies can effectively communicate their efforts and results, building trust with the public. #TransparencyInEducation #AccountabilityMatters #Spectre #video #educationmarketing #TVET

The new edition of InforMail, the DPC magazine, is out now! InforMail is a magazine for and by DPC members. You can download it here (in Dutch). https://lnkd.in/e4b9KZci #dutchpoultrycentre #infromail #magazine #DPC #DPCmembers #poultrybusiness #poultrymeat #eggs #poultrymarket

https://lnkd.in/ejXv-e-x? Is this cause or effect? I wonder whether this is an indicator of the collaboration needed to write a successful effectiveness awards entry, rather than an indication of anything else? #effectiveness #relationships #awards

Over the past months, we've have been part of to the Technical Secretariat of the 𝐅𝐫𝐞𝐬𝐡𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐏𝐄𝐅𝐂𝐑 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞, aimed at developing 𝐡𝐚𝐫𝐦𝐨𝐧𝐢𝐳𝐞𝐝 𝐫𝐮𝐥𝐞𝐬 𝐟𝐨𝐫 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐨𝐟 𝐟𝐫𝐮𝐢𝐭𝐬 𝐚𝐧𝐝 𝐯𝐞𝐠𝐞𝐭𝐚𝐛𝐥𝐞𝐬. 🌿 📃 We discussed various sector-specific methodological challenges, leading to the creation of guidelines under the FreshProducePEFCR. These guidelines represent a crucial step towards greater transparency and sustainability in the fresh produce sector. In the next step we’ll be reviewing the draft guidelines in preparation for the public consultation phase in January 2025. 📅 On 13 January Freshfel Europe is organizing an 𝐨𝐩𝐞𝐧 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 on the PEFCR development. Register via the link below 👇 https://lnkd.in/deb67EHx Meike Hopman Davide Lucherini Elisabeth Keijzer Luce de Groot

We recently had a case which was featured in the national press…… https://lnkd.in/ecVkbGsg Over 12 months of work went into this case which concluded with a guilty plea for contempt of court on Friday, 24th May before a High Court Judge in Plymouth. Whilst contempt cases are not uncommon, this one raised a couple of interesting points. It highlighted the importance of the initial Claims Notification Form (CNF) as this formed the basis for the contempt proceedings. Contempt cases are often founded upon multiple false statements and prolonged dishonesty. In this case her Solicitors closed their file not long after the submission of the CNF, following disclosure of the CCTV footage. The CNF contained a false account of the accident, and this document was endorsed by a statement of truth, signed by the Claimant’s legal representatives on her behalf. There were no further documents produced by the Claimant and no proceedings were issued. We were required to make an Application under Part 8 seeking permission to bring the contempt proceedings. Permission was granted in November 2023 and the case now sits in the updated White Book (CPR 32.14) as the example case to follow where there are no existing proceedings: "An application in such a case should be made under CPR r.81.3(3) by way of a Pt 8 claim (see e.g. Iceland Foods Ltd v Birch [2023] EWHC 3390 (KB)) as there are no existing High Court or County Court proceedings." We were delighted with the outcome, and it demonstrates that dishonesty in even one document where there are no existing proceedings can still lead to a finding of contempt. I'd also like to thank Judith Burns for all the great work on the case.

I've been struggling to think about how to respond to the news that WFA has closed GARM under pressure from Linda Yaccarino and the team at X, possibly with passive support of the other media platforms. EVERYONE in advertising and marketing needs to think hard about what it is giving up by having a trade body championing high standards, removed. See below the sorts of guidelines that GARM are pushing for, some advertisers are enforcing, and X are fighting against - bizarrely threatening to sue clients that don't advertise with them. EVERYONE should think very hard about what sort of content they want to see, want their children to see, want the world to celebrate. They also should think how best to build their brands. Also, they may wish to consider that if the industry cannot self-regulate, then governments will (and that government may be left, right, or centrist). If you think that advertisers, agencies, auditors, media owners, and tech companies should align to ensure that advertising does not support toxic content, please like this post and comment and send a message to Linda that they have this terribly terribly wrong.... #advertising #mediaplanningandbuying #mediaaudits #brands #responsibleadvertising #marketing #responsiblemarketing Flock Associates

How sad has our industry become when unethical media owners feel they can bully clients to advertise with them, against any sense of corporate values and ethics. Just because Linda Yaccarino sold her soul, does that mean business leaders must follow suit. Take it to court someone please. The blatant extremism of the company previously known and loved as Twitter must have its day in court. #businessethics #principles #values #unsdgs #ethicalbusiness