Bootstrapped QuickTech to 85 Million | Founder - CEO at QuickTech Technology Private Limited | Startup-Tech enthusiast | Certified Apple Teacher
How many times have you seen a woman delivering at your doorstep? E-commerce giants like Flipkart, Amazon, Meesho and Jumbotail in India are actively working on improving gender diversity. Initiatives are being taken like period leave, women-focused delivery and customer service centres! 📍This is how companies are tackling it: 1. Preventing biased hiring: Unconscious bias plays a role in hiring. Companies are offering specialized training models to HR and implementing blind resume reviews to reduce its impact. 2. Going Beyond the Basics: Flexible work arrangements, childcare support (especially I would say, the presence of breastfeeding rooms are really necessary), and mentorship specifically for women create a supportive environment. 3. Setting specific goals for gender diversity: HR departments are given mandatory targets for hiring women workforce and at the same time hold leaders accountable for targets on female representation. Here we can take the example of Project Shakti by Jumbotail- which has been socially targeted to bring more women into supply chain operations. It has set a target to have women in 50% of operations roles at supply chain fulfilment centres in the next 12-18 months. 4. Collaboration: The initiative for collaboration with NGOs and educational institutions focused on empowering women in tech and logistics sectors is playing a crucial role as making our women employable is the first and foremost thing. For example, Flipkart’s training initiatives like Vidhyarthini (maximizing awareness regarding supply chain roles for female B-School students), and Supply Chain Certification Programme (SCCP) are designed to prepare female candidates for diverse roles -- from internships to management trainees and roles in supply chain management. 5. Ensuring Safety for Women: While we strive towards creating a diverse workforce we are ensuring our women workforce feels safe and comfortable to work at the offices. Strict measures are being taken for any kind of misbehaviour. As per the sources, Flipkart has increased women’s representation in the supply chain by 64% in the last two years, while Meesho is targeting 33% by March next year from 21% now. What more do you think can be done to address and encourage powerful women in key roles? Shruti Modha #LIPostingChallenge #LinkedInNewsIndia
It's good to see how e-commerce platforms are focusing on gender diversity and more importantly, they are trying to increase the ease of working for women in the workplace
Love the initiatives they’re taking like period leave, women-focused delivery and customer service centres!
This is incredible! Jaydeep Modha
Bootstrapped QuickTech to 85 Million | Founder - CEO at QuickTech Technology Private Limited | Startup-Tech enthusiast | Certified Apple Teacher
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