Jefri Zhang’s Post

Have you registered yet? Fast Company’s Innovation Festival is a can’t-miss event! Pearlfisher New York is hosting a Fast Track on Monday, September 18 at 3PM followed by drinks and networking on our rooftop. “Revamp and Refresh” will showcase the value of combining multiple perspectives to unlock new thinking — focusing on three key ways you can transform brand vision into reality: 💡Innovation strategy: Translating insights and commercial objectives into brand and consumer-driven innovation platforms, creating a roadmap for long-term idea generation 💡Brand-driven innovation: Maximizing brand potential by extending your existing brand portfolio into new categories and occasions 💡Disruptive innovation: Helping big businesses think and behave like challengers and challengers think and behave like big businesses via new-to-world experiences Be sure to RSVP to our session; registration instructions can be found here: https://bit.ly/45gjWEo The full schedule for the week is here: https://bit.ly/3qJPgMw  #branding #designinnovation #FCFestival #brandloyalty #designforlife

In celebration of United Nations' World Creativity and Innovation Day meet businesses from InnovationRCA's Creative Brands Accelerator. The programme helps RCA alumni turn creativity into viable business through business mentoring and commercial training – as well as access to industry experts and investors for advice. Like Eleanor Nadimi (Textiles MA, 2010) who told us that the Creative Brands Accelerator helped her "get the business ready for investment funding.” And Manos Kalamenios (Ceramics & Glass MA, 2016) who told us "the Creative Brands Accelerator played a crucial role in transforming my creative practice into a successful business.” Or Per Götesson (Fashion MA, 2016) who told us that the Creative Brands Accelerator helped him by allowing him access to investors who could advise him on how best to access funding. "When I do actually ‘sell’ I think back on the knowledge I gathered at InnovationRCA often.” Find out more 👉 https://bit.ly/3w1pkyM #WorldCreativtyAndInnovationDay #CreativeBrands #CreativeIndustry #CreativeIndustries #Innovation

Here are the top 5 things I recommend to succeed in the beauty industry and in many others: Start with science. Focus on meaningful inclusion. Bring in inspiration from other industries. Foster collaboration. And never underestimate the importance of communication. I really enjoyed this thought provoking interview and the in depth questions from beginning to end. You can read all of it in the link below in Authority Magazine. #ELCFamily

I am excited to share the culmination of a year and a half of hard work with my first published research study at Initiative! In an increasingly diverse market, building and maintaining brand trust is not just beneficial—it's essential. Our latest research reveals actionable insights that can transform how brands connect with inclusive audiences across industries, from Fast Casual Dining to Finance. Did you know a single-point rise in trust can boost purchase intent by 26% in Fast Casual Dining and up to 36% in OTC Medications? 📈 Key drivers of trust like reliability, respect, ethical practices, authenticity, and inclusiveness are paramount. Whether through attention-grabbing ads, personalization, or creative storytelling, brands have multiple techniques to build trust effectively. A massive thank you to Vevo and MAGNA Global for their support, especially to Kara Manatt and Alex Ryan for believing in this project. 🙏 This journey has been incredibly rewarding, and I’m excited to see the positive impact it will have on brands and consumers alike. For anyone interested in diving deeper into these insights and strategies, feel free to reach out. Let's connect and explore how we can build stronger, more resilient brands together! 🌟 #BrandTrust #Research #Diversity #Marketing #ConsumerBehavior #Initiative

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Excellent insight !

Day 3 at SXSW Sydney was filled with more incredible insights, words of wisdom and valuable lessons 💭 My amazing itinerary was: 1. How Unleashing 60,000+ Years of Storytelling is Igniting Indigenous Leadership: facilitated by the lovely Mayrah Sonter and joined for a fabulous discussion with Lillian Banks (Bangarra Dance Theatre), Thomas E.S Kelly (founder of Karul Projects) and Kim Walker (NAISDA CEO). - “The most important thing is that culture, learning and art is at the centre of everything”. - “Every child in Australia should dance”. 2. How Brands Can Rewrite the Future - “Brands are part of the cultural conversation whether we like it or not.” - “Great brands choose what their purpose is and they stick to it, they don’t pick and choose when to deploy the message.” 3. Finding Your Mojo: the Search for Confidence and Hapiness with none other than the brilliant and super inspiring Ben Crowe. Had a bit of a fan girl moment and took about 6 pages of notes. Some highlights: - every morning, instead of writing a to-do list, write a “to be” list. The beauty of this, we can 100% control it. - “Busy” is not an emotion. We need to connect back with our human being, not just our doing (separate yourself from your business card). - Life’s not about YOU, it’s about the impact you can have on others. Focus on being interested, not just interesting. - “If you feel like you have to do something to be someone, you’ll never feel content or like you’re enough”. - - - I was lucky enough to finish the day with a film screening of “Dumb Money”, directed by Craig Gillespie (I,Tonya) which was fantastic! 🍿

From partnerships with retail giants in China to high-end designer collaborations, the museum and heritage space is one of the most exciting places to be in licensing. In this week's blog we deep dive into the archives and explore how iconic institutions are pushing boundaries and breaking new ground in the heritage licensing world. With the ramifications of the pandemic still being felt it’s more important than ever that heritage brands and organisations ensure they’re in sync with the consumer and embracing new opportunities for growth. What to expect: 💡 Tons of real-world examples of the most successful museum and heritage brands that have embraced licensing in unexpected ways 🧠 How international collaborations have extended organisations reach and tapped into new audiences 🌱 The importance of sustainability to consumers and how clever brands have integrated this into their ranges To find out more check out the full article 🔗 in the comments #brandlicensing #licensing #brandextension #museumandheritage

Learn how brands can strengthen trust across inclusive audiences in the latest study from IPG Mediabrands' media investments and intelligence arm MAGNA Global, in collaboration with Initiative and Vevo.

Today, we hosted our Asia Pacific business breakfast at #EXPOREAL, which kicked-off with a welcome from our Chief Executive Alex Jeffrey followed by a keynote speech by Charles Haase, Chief Executive at ANREV providing insight on Real Estate capital flows to Asia Pacific. Tom Silecchia, Tadaaki Kurozumi, Michael Flynn and Greg Lapham where at hand to provide local expertise and knowledge to the participants on the current developments, growth markets and opportunities in the region. A big thank you to ANREV and all other participants for this interactive session. To get a feel for the opportunities the APAC region has to offer we invite you to read our latest research report: "When Cassandra meets Pollyanna: Bridging views in APAC real estate" by Shaowei Toh. For Cassandra, a Trojan princess, the glass is always at least half empty. Pessimism is her commandment. Pollyanna, from the novel of the same name, on the other hand, is an optimist. She sees the good in everything. Her glass is half full. Immerse yourself in their interesting discussion by downloading the report here: https://lnkd.in/e3VYgnmQ #EXPOREAL #realestate #property #realestateinvesting #realestateinvestment #realassets #dealmaking #assetmanagement #munich #münchen #responsibleinvestment #esg