Multi-BAFTA winning | CEO & Founder | Digital media and Gaming expert to media agencies and brands | Ex-Gameloft | Ex-Havas (+447540769819)
**New Video style Alert** Are agencies missing out by leaving Creatives at home instead of taking them to Cannes? I have been speaking with very senior creative directors at various agencies and I was amazed to learn that they weren't being invited to Cannes. Hell, it's even called Cannes Lions International Festival of Creativity. Instead it was the account directors sent to schmooze existing clients and meet new clients. I was shocked by this. I learned many years ago from Damien Marchi the importance of creatives when looking to build better gaming campaigns. How they create emotions with clients and sell dreams and outcomes. They don't just think outside the box, they don't recognize the box's authority. That they are often the people that can illustrate the need for better investment in both creative and media. So why leave them out of one of the biggest events in the media calendar? Next year let's see more creatives out in Cannes Lions International Festival of Creativity and watch how your business grows 🤑 To all you creatives, I hear you and I've got your back ✊🏽 Love ❤️, Peace ✌🏽 and Chicken Grease 🐔🍗 Seika Media #cannes2024 #toomuchrose #whathappensincannesstaysincannes #media
nice run! :)
Data Management - Aegon Asset Management
4moThis reminded me of Alan Partridge.. always able to talk business no matter what… https://vm.tiktok.com/ZGegR4YyM/