Julian Jacobson’s Post

🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

Some huge news in the #sponsorship industry as TGI Sport acquires Supponor: https://lnkd.in/d_5gNhjv While most people may not know these names, they're probably familiar with the NHL's Digitally Enhanced Dasherboards (DEDs) which were deployed last season. DEDs are developed and administered by Supponor. And other companies like BrandBrigade, acquired by TGI Sport (also owned by TGI), Ascend Sport Technology, uniqFEED, and Sponixtech also operate in this space across soccer, tennis, football, baseball, and more. Virtual sponsorship inventory is a growing trend - which means more properties will have more units to manage across different broadcast feeds and audience segments (if they want to maximize revenues). It's not just the biggest properties and leagues deploying this technology either. As a fan of Canada Basketball, I stayed up last night to watch the men's national team play the US. Note below the difference in what I saw in broadcast, in terms of on-court branding, at different times of the USA Basketball x FOX Sports production.

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

NASCAR recently announced plans to introduce an in-season bracket-style challenge to the TNT Sports portion of its ’25 Cup Series schedule. It is the latest N.A. sport to add an in-season tourney over the last 18 mo. That’s because as the pay TV universe continues to decline 5-6% YoY sports properties increasingly feel the need to deliver new storylines and become more relevant to general markets fans, particularly during parts of the season that lack relative coverage and/or interest. “Every single property is having to do a little bit more to remain in that must have category and stand out [in a cluttered media environment],” Brian Herbst said. In-season tournaments are an “example of the [scheduling], promotional, and marketing tools at [our] disposal [in the fight against secular change].” #sports #sportsbiz #media #streaming #cable https://lnkd.in/efW7E_xp

Creativity or selling out? I love this discussion. Does a sponsorship on sport jerseys actually affect your viewing experience. I’ll go first, not for me. It’s an incredible marketing opportunity. This last year, the MLB generated serious revenue from the teams that were able to sell the patch location on their jerseys. Rumors are swirling.. could other leagues hop in on this revenue stream. According to this article, the NFL would generate nearly 5x as much by doing the same thing. Purists May hate it, but it’s an incredible way to make your brand that much more visible. Let me know what you think below. #marketing #sportsbusiness #revenuegrowth #mlb #nfl

The MLS Next Pro league has decided to let teams sell more on-kit sponsorships bringing the total number to 4 potential sponsors on the kit with the new additional locations being the shorts and above the numbers. While this move allows increased revenue streams for smaller teams, it also raises questions about the sanctity of the game and fan experience. MLS Next Pro's decision to open up additional sponsorship positions on player uniforms reflects a broader trend seen in soccer leagues worldwide. With the introduction of independently owned teams Carolina Core (who is the only MLS/MLS Next Pro team to not be sponsored by Adidas and recently signed a deal with Hummel) and Chattanooga FC, there's a newfound emphasis on leveraging commercial inventory to increase profits. By allowing more space for sponsor logos, MLS Next Pro aims to emulate the revenue-generating models of already-established soccer leagues. However, I believe the introduction of more sponsors onto players' kits may not sit well with all fans. Just as in the world of soccer, where excessive branding can detract from the purity of the sport, parallels can be drawn to the ice in the ECHL (East Coast Hockey League). More specifically, I've noticed the Fort Wayne Komets have a large amount of sponsors on their ice. While sponsorship deals are crucial for the financial health of sports teams, especially the small ones, there's a fine line between tasteful branding and overwhelming commercialization. Hopefully, the MLS Next can find this happy medium so the fans can still be happy when purchasing these teams jerseys. https://lnkd.in/gin-59Vn

Baseball's immense popularity attracts major brand sponsorships, including Coors Light’s rival, which has partnered with Major League Baseball for over 30 years. Yet, one fortuitous moment propelled Coors Light into the baseball spotlight. When Shohei Ohtani, baseball's greatest player, smashed a Coors Light ad with a foul ball, leaving a black square of broken pixels on the can, Coors Light turned this mishap into an ingenious marketing campaign. Within 48 hours, they launched a special-edition can replicating the broken ad. They promoted it by adding the black square to existing Coors Light ads, wildpostings, and OOH in Anaheim, and every screen inside Angel Stadium when Ohtani returned. The can went viral, selling out in under 24 hours. Fans started adding the black square to Coors Light cans and merch, and the broken panel from the ad was auctioned off for over $7,000. The campaign became a global phenomenon, leading to high demand in Japan, Ohtani’s home country, where Coors Light was introduced for the first time. Without spending on sponsorships or endorsements, Coors Light trended higher than the official beer of baseball, redefining sports marketing with one broken ad. #CoorsLight #SportsMarketing #Marketing #TheIndianMarketingSociety