Kansas City Chiefs’ Post

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/djvNYYPb

PART 1: In the world of entertainment, the stakes are high. Public perception can quickly make or derail a career. 📈 But how does marketing come into play? Well, celebrity branding is a crucial aspect of managing and enhancing a star's public image. So... let's take a look at the journey of Dwayne "The Rock" Johnson, Miley Cyrus, and Matthew McConaughey to understand the power of strategic marketing in the entertainment industry! 🎬 #CelebrityBranding #PublicImage #EntertainmentIndustry #StrategicMarketing #TheRock #DwayneJohnson #MileyCyrus #MatthewMcConaughey #Rebranding #AudienceEngagement #SocialMediaMarketing #BrandStrategy #DigitalMarketing #MarketingAgency #WebDesignAgency

It’s Super Bowl Week and it’s not just a pinnacle of athletic prowess; it's a battleground for advertisers and brands vying for the world's attention. Over the years, Super Bowl commercials have evolved from simple ads to cultural phenomena, reflecting and shaping social trends. We thought it would be interesting to share five commercials that left their mark on the marketing industry. It’s really incredible to see how brands have moved to leverage humour, emotion, celebrity endorsements, and cutting-edge technology, turning their commercials into much-awaited mini-films. For the full clips simply check out our Blog -> https://lnkd.in/ekUDiBdr Let us know which one you remember best and will you pick the Chiefs or 49ers? (PS - Brand Taylor Swift is winning either way) #SuperBowl #Commercials #Marketing #Brand #Storytelling

This year's Super Bowl ad game is rewriting the rules, and Taylor Swift is leading the charge. Forget traditional athletes and movie stars – brands are leveraging unexpected partnerships to grab attention. Here's the lowdown: - Swift's association with NFL star Travis Kelce generated a whopping $331.5M brand value for the NFL and Chiefs. - Brands like e.l.f. Cosmetics, Fireball, and even American Airlines are capitalizing on the "Swift effect" with creative campaigns. - The lesson? Think outside the box! Unexpected partnerships and trending topics can spark major engagement. Agency Leaders & Marketing Mavens: How can we use this to drive client ROI? Share your insights in the comments! Source: Digiday #LeagueOfAgencies #SuperBowlAds #MarketingTrends #ThinkDifferent #GetCreative

Gonna be honest, but seemed like the era of the big game commercials is dead, in a lull, or at least in a serious identity crisis. The obvious answer is for $7 million you can do a lot more than spend it all in 30 seconds on a Super Bowl spot to the widest audience possible (and potentially not the one that you really need to drive your business). No, spectacular take-your-breath away 30 second ads. No memorable heart strings pulled. No buzz words introduced. Lots of branded reminders without inspiration or a reason to shop. Lots of reliance on celebrity appearances with a small dose of plot. Likely because trailers, teasers, surrounding ecosystems and experiences now hold brand ideas a bit better and provide infinitely more participation on someone’s terms. Dunkin’ might have been the best simply because it put a smile on my face, and us Boston people are proud of our own (all while achieving more brand awareness which I’m not sure how that helps???) Maybe I missed a spot or two, but felt like big letdown more than anything. Also least amount of ad chatter during games ever….

#SuperBowlLVIII was more than just a game; it was a spectacle of #sports, #music, and #advertising brilliance. Here are the highlights: 🏈 #Chiefs clinch a historic victory. 🏈 Usher's halftime performance creates waves. 🏈 Taylor Swift's appearance broadens the audience. 🏈 Brands like Dove and NYX capitalize on Swift's fanbase. 🏈 Temu and Verizon lead in ad engagement. Other brands that won included Doritos, FanDuel, Paramount+, Bud Light, State Farm, and Mountain Dew 🏈 Beyoncé emerges as the most mentioned celebrity. By a HUGE margin. 🏈 The event redefined Super Bowl advertising trends. 🏈 Audience diversity reaches new highs. 🏈 Digital engagement sets new records. 🏈 Advertising strategies showcase innovative approaches. This Super Bowl was a game-changer for brands, celebrities, and fans alike, blending entertainment with marketing mastery. For an in-depth look, check out the full article in the comments. Big ups to Brandwatch for this golden nugget. #SuperBowl #Marketing #DigitalEngagement #BrandStrategy #SportsEntertainment

While watching last night's Super Bowl, I, like many, enjoyed the commercials as much as the game (and oh, what a game it was!). It's fascinating to witness the branding brilliance behind each commercial. But have you ever stopped to think about how this relates to your own personal and/or company brand? 1️⃣ Audience Engagement: Super Bowl ads captivate millions of viewers in just a few seconds. Similarly, your brand should grab attention and engage your audience authentically. What's your unique hook? 2️⃣ Storytelling: Behind every successful Super Bowl ad lies a compelling narrative. Your brand should also tell a story that resonates with your audience, showcasing your values, passions, and journey. 3️⃣ Consistency: Super Bowl advertisers ensure consistency across platforms to reinforce their brand message. Similarly, maintaining consistency in your brand—website, videos, collateral templates, social media, interviews—is crucial for credibility. 4️⃣ Memorability: The best Super Bowl ads linger in our minds long after the game ends. Aim for the same with your brand. What makes you unforgettable? Find that spark and make it shine. 5️⃣ Adaptability: Super Bowl advertisers adapt their strategies to current trends and cultural moments. Likewise, your brand should evolve with you, reflecting your growth, skills, and aspirations. 6️⃣ Impact: Super Bowl ads aim to leave a lasting impact (DunKings, enough said!), driving brand recall and action. Similarly, your brand should leave a positive impression, inspiring others and opening doors to new opportunities. So, as you see the Super Bowl commercials air on TV, take a moment to reflect on your brand. How can you channel the same creativity, consistency, and impact to elevate your brand to new heights? 🚀✨ CoDo Marketing #CorporateBranding #PersonalBranding #BrandingInsights

My predictions for Super Bowl 58 ads (so thrilling that you can actually say "Super Bowl" outside of ads): It's all about the sphere. And Taylor Swift. The sphere, not unlike Super Bowl ads themselves, is a rare occasion when Americans actually care about a media buy. I’m really looking forward to seeing what brands manage to get on the sphere, and what they actually put on it. I hope it’s very sphere-optimized. I think brands will also try to find legal ways to reference Taylor Swift being at the game. If not in the spots themselves, it’s definitely going to be part of their social plans. Beyond the Super Bowl, I think we will start to see more Super Bowl-like advertising throughout the year. People are ready for lighter, less self-serious spots. The Walmart x Mean Girls spot was a good example of the desire to see fun ads beyond one day out of the year. Thanks LBBonline - Little Black Book

In the world of entertainment, the stakes are high. Public perception can quickly make or derail a career. But how does marketing come into play? Well, celebrity branding is a crucial aspect of managing and enhancing a star's public image. Let's take a look at the journey of Dwayne "The Rock" Johnson, Miley Cyrus, and Matthew McConaughey to understand the power of strategic marketing in the entertainment industry! #CelebrityBranding #PublicImage #EntertainmentIndustry #StrategicMarketing #TheRock #DwayneJohnson #MileyCyrus #MatthewMcConaughey #Rebranding #AudienceEngagement #SocialMediaMarketing #BrandStrategy #DigitalMarketing #MarketingAgency #WebDesignAgency

Which came first: Entertainment or Engagement? Here's the formula powerhouse brands like Dude Perfect, Magnolia and The Walt Disney Company have all DOMINATED... 🥇 Entertain your audience 🥈 Merchandise your brand in iterations that bring said entertainment into the audience's everyday life (ideally available at a huge retailer) 🥉 Experiential-itize both of those elements for the audience to visit, attend and physically interact with a version of your brand that makes it tangible for them to feel as though they've been an intimate part of it Dude Perfect: Trick Shot Videos --> Trick Shot Games at Walmart --> Cruises, live shows and MASSIVE sponsorships Joanna Gaines/Magnolia: Fixer Upper --> Magnolia Home Products at Target --> Magnolia in Waco, TX, successfully hooking every interior designer on the importance of shiplap Disney...I reeeeaaallllly don't need to spell this one out. So, it begs the question...does entertainment trump engagement? Or at least beget it? If your content/brand proves to be more initially entertaining than beneficial, you capture the audience attention (re: engagement) that makes way for the benefit to result in sales. Selling the benefit cold may be harder. Not impossible, but not as much fun for the audience. Just like I tell my kids, it's not WHAT you say, but HOW you say it that matters. (And I'm painfully aware that this post was NOT entertaining, BTW.) #branding #engagement #entertainment #socialmedia #bebold