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More Impact - Designing Supporter Experiences for the NFP Sector utilising the science of the heart and mind.

What an inspiring MasterClass with Samantha Devlin from Cancer Research UK! 🌟 Diving deep into the power of an audience-first approach, we explored why focusing on lifetime value and building collaborative strategies across our portfolios is essential for growth. Here's one fact we shared today from Supporter View: For each additional product a supporter engages with—whether that’s regular giving, cash donations, mid or major gifts, event fundraising, sponsorship, or emergency support—it significantly boosts their lifetime value. The data reveals that the median lifetime value jumps 6.4X for those giving via two products instead of a single product! If you needed a business case to increase team collaboration, hopefully this insight from Supporter View illustrates the transformative impact of building diverse, multi-product relationships with supporters and designing the next best ask - together. By prioritising these opportunities for engagement, we can maximise both supporter satisfaction and the long-term impact of our work. Looking forward to the next session face to face tomorrow in Sydney! If you’re interested in learning more about integrating these insights into your work, please reach out. #SupporterFirst #LifetimeValue #FundraisingGrowth

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