Kate Bernot’s Post

View profile for Kate Bernot, graphic

Beverage Alcohol Journalist

In my latest for Sightlines, I examine how EIGHT Brewing Co.'s methodical, even hyperlocal approach is different from what we might expect from a celeb-backed brand. EIGHT co-founder Ruchi Desai says that in the brand's third year on shelves, honing in on small wins has been key to growth. After starting in Texas, where co-founder Troy Aikman rose to fame as quarterback for the Dallas Cowboys, EIGHT has taken a granular approach and waited two years to open its second state, Oklahoma, in February. So far in 2024, the brand is up +51% following the Oklahoma launch while maintaining flat growth in Texas. Learn more about how granular, local data helped EIGHT make the statewide pitch to the biggest retailer of them all, Walmart: https://lnkd.in/girna5qm

  • No alternative text description for this image
Kate Bernot

Beverage Alcohol Journalist

6mo

And thanks for the intro to Ruchi, Taylor Foxman!

Ryan McFarland

Sales & Account Manager with a mindset for growth, accountability, transparency, teamwork, and solution-oriented goals.

6mo

See you at CBC??

Like
Reply
Greg C.

Podcast Host @CMMSradio | CMMS SME | CMMS Projects | Maintenance Management | NETfacilities SME

6mo

Troy thinking back, "yeah, the nineties were pretty awesome!"

Chris Klein

Sales Manager/Brewery Sales @ CASCADE FLOORS INC

6mo

The original formula was #brewedonourfloors 🔥🔥🔥

Like
Reply
Ruchi Desai

Founder | EIGHT Brewing Co. | Forbes Council Member

6mo

Thanks for sharing our story, Kate Bernot! We’re excited to see where this brand goes next.

Capt Kirk Furniss

Creative Director for FKN Beer Inc/ Advisor at Moxy.io/ Emmy-nominated SFX and Music Producer

6mo

Thats whats working for us too!!!

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics