Kate Bernot’s Post

Why was Boston Beer worth $1B more than Molsen Coors in April of 2021? When I sit in on meetings with clients, I typically hear someone utter the statement “we should do X, because it will make money!” I always then ask, but how much value do you think it will create for the business? Seldom do I get an answer that makes sense, and then I usually point to the case of Boston Beer vs. Molson Coors in April of 2021. Clearly Molson Coors made more money, but the market valued Boston Beer by $1 Billion more.  We all know several things factor into valuation: Growth rates, cash flow, returns on invested capital, future capex requirements, etc.  But these are often overlooked by start-ups and small businesses. If you are content with a lifestyle or family business, making decisions that “make money” are just fine.  However, if investors have contributed capital and are hoping for a solid return based on the risk profile of your business, it's important to understand the value drivers that can get you an exit with attractive multiples. 🤔 What do you think drove Boston Beer’s valuation in April 2021?  👉 Follow me to learn more about value creation strategies.

Sabert Chicago's workforce stands as a pinnacle of excellence, navigating the intricate challenges of crafting the renowned McDonald's sandwich clamshell and the iconic Starbucks coffee sleeves. Their journey is not merely one of production but a saga of pioneering processes and refining their artistry across time. The depth of expertise within the Sabert team, embodied by seasoned operators and industry professionals, propels them into a league of unparalleled production, quality, and efficiency within the realm of food service packaging. They have set a standard that remains unmatched, a testament to their unwavering commitment to excellence. Despite the claims of ostentatious sales professionals, the truth remains clear: Sabert Chicago's production processes reign supreme, leaving competitors in their wake. Their leadership in the industry is not a mere title but a reality that places any other group below them, emphasizing that anything less than the best is simply not enough in this competitive landscape.

For years, I have counseled my clients about the importance of consistent and clear messaging. You can't say one thing to your employers, another to your customers and yet a third thing to Wall Street. This week, Wendy's was the prime example why that doesn't work. If, indeed, Wendy's wants to offer discounts to customers at low-traffic times to drive additional foot traffic to stores and then basically ask if the customer "wants fries with that"...well there's not much new or controversial about that. Presumably, the innovation comes from being able to offer discounts that incentive customers on a hyper-local level. But you have to say all of that to everyone. And if you ever do find that you need to issue a statement clarifying a previous statement admit that the reason it was necessary was because you did not clearly articulate your initial message and not because the media"misconstrued" what was said. #corporatecommunications #clearcommunication #leadership #soapbox https://lnkd.in/gMEW7jP6

Be a Leader in Life #27: How Preparation can enable Agility   What is the recipe for agility?   Agility to me is enabled by mindset, scenario planning and then great teamwork.   The “Crash the Super Bowl” program has provided me with many learnings and even fits here as well in a story that is not well known.   At a “Chalk talk” presentation on Super Bowl Sunday morning (2007), our Doritos team was very excited to share our 5 finalists for the program. No one would know the winner until the actual commercial aired during the Super Bowl.   After the presentation, I received a tap on my shoulder to go out to the hallway for a moment. There was such a strong, positive reaction to the commercials. Leaders across PepsiCo discussed airing two of the “Crash the Super Bowl” finalists instead of just one.   The game was in 6 hours! How can we make this happen?   Due to planning ahead, our team had given two spots to CBS…. One was the winner and the other finished 2nd and was a backup. We called CBS operations and made the switch to the program schedule…. Sameday. Doritos aired two spots!   “Check Out Girl” aired in the 3rd Quarter and rose to the top of viewer liking and capped off a day where history was made with user-generated advertising on televisions biggest stage.   Agility happened with a growth mindset, some scenario planning and amazing teamwork. #teamwork #leaderinlife #growthmindset #leadership https://lnkd.in/egVg4cB4

The US soft drink market is currently a $97 billion industry. Everyone knows that Coke is number one with a little under 20% of the market share and regular Pepsi comes in at number two. You may be wondering where Dr. Pepper lands in the battle with these two heavyweights as you might believe it’s just some little brand that you hardly ever drink. Well after 20 years of strong advertising, especially in colleges and during college football it is now tied with regular Pepsi for market share. Dr Pepper has been around for 139 years and their persistency has paid off. Dr Pepper was invented in 1885 by Charles Alderton, a pharmacist in Waco, Texas. I have not had a Dr Pepper in a long time, but I guess I will have to try one again to see what I’m perhaps missing. #softdrink #soda #sodamarket #softdrinkmarket #3foodandbeverage #consumers #consumerspending #pepsi #cocacola #drpepper #advertising #marketshare #stocks #stockmarket #investing #investors

The US soft drink market is currently a $97 billion industry. Everyone knows that Coke is number one with a little under 20% of the market share and regular Pepsi comes in at number two. You may be wondering where Dr. Pepper lands in the battle with these two heavyweights as you might believe it’s just some little brand that you hardly ever drink. Well after 20 years of strong advertising, especially in colleges and during college football it is now tied with regular Pepsi for market share. Dr Pepper has been around for 139 years and their persistency has paid off. Dr Pepper was invented in 1885 by Charles Alderton, a pharmacist in Waco, Texas. I have not had a Dr Pepper in a long time, but I guess I will have to try one again to see what I’m perhaps missing. #softdrink #soda #sodamarket #softdrinkmarket #3foodandbeverage #consumers #consumerspending #pepsi #cocacola #drpepper #advertising #marketshare #stocks #stockmarket #investing #investors

Brian Niccol certainly knows how to drive a turnaround. He’s taken Chipotle from $6B in market cap to well over $60B. And he’s done it by concentrating on these things: 🏔 Crafting a compelling vision  💼 Building the right organizational structure around it Why is it important to craft your vision? 🌍 it can help you understand your own story

Raymond Albert Kroc (1902-1984). The man who signed up to selling paper cups and milk shake mixers after World War II. That’s until he spotted a diamond in the rough while doing his thing. Well, one day, he bumped into a modest hamburger restaurant owned and run by two brothers Maurice and Richard McDonald in San Bernadino, California. The man was impressed. Being the visionary that he was, Kroc talked the two brothers into franchising their business, and thereon implemented a myriad of innovative business strategies that propelled its growth to levels never imagined by the founders. Still seeing its potential, Kroc went on to purchase McDonald’s from Maurice and Richard McDonald. The rest is history. Today, McDonald's is the world’s largest fast food restaurant chain, present in 100+ countries. Right after Walmart, it’s the world’s second largest private employer and in 2022, the world’s sixth highest in terms of brand value. Ray Kroc, the maverick of fast food, is also known for many legendary quotes. For me, the one that takes the prize (and live by) is this one… “When you’re green, you’re growing. When you’re ripe, you rot.” So folks, it’s time to take inventory of ourselves. What is it that YOU are doing to stay Green? #TeamGreen #NewBeginnings #TradeFinance

Why does Molson Coors dedicate resources to designing displays? Because they work. They're proven to sell more beer, growing incremental dollars and driving real-time purchases. And they can be effective in big-box stores and small independents, moving beer with cart-stopping appeal. Click here to read more about how displays are built, from Molson Coors’ research and designs to how distributors like Burke Beverage, Inc. execute the plans: https://bit.ly/4bwdSdU

In-store displays play an important role. What I know for sure is: * They build both awareness and consideration among shoppers. * They remove products from the shelf, functioning like in-store billboards. * They trigger higher sales, primarily from regular shelf placements. What else?