Ken Pilot Ventures’ Post

MARKENFELD | BRAND STRATEGY IN TIMES OF DISRUPTION 🎤 Question: WHAT ARE SECRET WEAPONS AGAINST THE INFLUX OF INFORMATION WE ARE FACING TODAY? Welcome to my new MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION talking about what's New & Upcoming re: Brand, Strategy, Experience, Design, Technology & Transformation. 30 MIN ON POINT... full of Inspiration and Innovation from the latest Brand Makers and Shakers. STAY UP TO SPEED & GET YOUR FREQUENT DOSE OF INSPIRATION & INFORMATION WITH YOUR MONTHLY SUB: https://lnkd.in/epr6if-n #markenfeldpodcast #brandstrategyintimesofdisruption #creativebrandstrategy #questionstobeanswered

"Brand Protection" is a topic that has come up many times in my conversations with brands. A lot can go wrong on the path from manufacturing to the product reaching the consumer's hands. On Intentwise's latest podcast episode, Manu Sareen, co-founder and CEO of i2O retail, and I took a deep dive into this topic. We delved into the inherent complexities and scalable approaches that brands can implement to address them. Manu, thank you for joining me and for the education you imparted. The link to the full episode is in my comment below. Give it a listen! #brandprotection #dataanalytics __________  👉 Give me a follow: https://lnkd.in/gp3Q6H8B

Ready for a super launch to a brand new podcast season? I'm thrilled to have Clarice Pinto on the first episode. With a stellar career trail in Campari, Stock Spirits, and LVMH, she's embarking on a revolutionary journey in femtech. Our lively discussion circles around the crucial elements of a compelling brand strategy. We dive deep into how brand strategy and execution influence and transform each other. Don't miss out on this captivating conversation! Check out the episode right here: https://lnkd.in/dFQmXdWX. #consumers #branding #marketing

What makes the right brand partner? Founder of the one-stop-shop brand accelerator, Neon Flux Adam Wellington explains that they have refer to roughly 40 diligence questions and long checklists when auditing new potential brand partners. Here are some highlights: - Turnaround time on inventory. - Cost of good margin to MSRP pricing. - Is it scalable? - Do they have the capital to execute? - Is it national or international? Follow for more tips from business leaders on Jump’s podcast, “5 Minute Founders.”

Can a more strategic collaboration unlock your next big breakthrough? 🤝📈 Join James Sorensen, SVP – Client Services, and Stephen Paljieg, VP – Innovation, as they share how Burke, Inc. leverages both research and innovation practices to drive impactful business solutions! This #BurkeBeyondMeasure podcast episode will explore how we connect forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories. Don't miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy! 🔗 https://buff.ly/3ZuhGta | #MRX #Insights #Innovation #Marketing #BrandStrategy

Can a more strategic collaboration unlock your next big breakthrough? 🤝📈 Join James Sorensen, SVP – Client Services, and Stephen Paljieg, VP – Innovation, as they share how Burke, Inc. leverages both research and innovation practices to drive impactful business solutions! This #BurkeBeyondMeasure podcast episode will explore how we connect forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories. Don't miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy! 🔗 https://buff.ly/3ZuhGta | #MRX #Insights #Innovation #Marketing #BrandStrategy

"We use various assets in different ways audio, visual and even personified to make sure that at the end of the day, our value proposition is coming through, which is helping more people in more ways and being that good neighbor." In this episode of TOP CMO, we have the pleasure of welcoming Alyson Griffin of State Farm. Alyson delves into the ever-changing landscape of marketing. Discover how State Farm is successfully navigating the challenges and opportunities presented by digital transformation. Tune in to the podcast episode now: https://lnkd.in/dk-CNgcW #marketing #topcmo #statefarm #business #leadership #metaverse #digitaltransformation #marketingevolution

MARKENFELD | BRAND STRATEGY IN TIMES OF DISRUPTION 🎤 Question: WHAT IS AND WILL CAUSE THE BIGGEST DISRUPTION IN OUR AGE/AGES TO COME? Welcome to my new MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION talking about what's New & Upcoming re: Brand, Strategy, Experience, Design, Technology & Transformation. 30 MIN ON POINT... full of Inspiration and Innovation from the latest Brand Makers and Shakers. STAY UP TO SPEED & GET YOUR FREQUENT DOSE OF INSPIRATION & INFORMATION WITH YOUR MONTHLY SUB: https://lnkd.in/epr6if-n #markenfeldpodcast #brandstrategyintimesofdisruption #creativebrandstrategy #questionstobeanswered

A common question I get from the earlier stage companies I work with - How do we know when it's time for us to start engaging with Industry Analysts like Forrester and Gartner? I've heard the advice "it's never too early" but that seems pretty oversimplified to me. If your goal is sales impact, I recommend you: 1. have good PMF and be able to articulate who you are and are not in the market, 2. have some solid replacement stories from "leader" competitors, and 3. be seeing organic signs of analyst interest in your offering. Otherwise, this 5- or 6- figure expenditure is not set up to impact your GTM. I talked about it more with the GTMfund Podcast in this clip!

One Question, One Minute Episode 3 with Michelle Gibb from Mondelēz International on insights transformation journeys! Michelle shares how insights transformation is not just urgent, but attainable thanks to the recent advances and intersection of data, technology, and unprecedented pace of change.   She speaks about how we have hit an inflection point where historic trends may no longer be an indicator of what may happen in the future and marketing insights teams are now leveraging behavioral data at new speeds and depth to go beyond making important decisions from antiquated claimed survey data. This is an exciting time to be a market research leader as insights teams are being propelled from being basic service order takers to taking the lead on organizational strategy, thought leadership, and decision making.   What are your thoughts on Michelle’s POV on insights transformation? Thank you Michelle for being my 3rd guest on the One Question, One Minute Podcast for Time Strapped Innovation & Insight Leaders and to see the previous two guests, see the comments below. #mrx #insights #innovation #podcast #oneminute #onequestion #transformation