CEO at ThreeSixtyEight, a B Corp | Creative Agency for Organizations Shaping the Future of Learning | Helping BTR become the Creative Capital of the South @ Assembly Required l Advocate for Unconventional Talent
Excited to share something truly close to our hearts at ThreeSixtyEight! 🌟 Over the last few months, we’ve teamed up with the Baton Rouge Area Chamber and Visit Baton Rouge to build the "Better in BTR" campaign—a campaign initiative aimed at showcasing why Baton Rouge is a prime destination for young professionals to call home. Last Thursday, we got to watch the campaign go officially live in front of hundreds of people at the Better in BTR launch party. The energy of the crowd will be a moment I’ll never forget as I felt the pride of our city come together. We were proud because we now have a shared answer to a question we’ve been asked frequently by others and even to ourselves … Why live in Baton Rouge? We know that home is more than just a place with numerous employment opportunities—it's about quality of life. That’s why our campaign goes beyond showcasing top employers; it also highlights the unique and diverse communities, neighborhoods, and recreational activities Baton Rouge offers. What truly sets our city apart, however, is the sense of belonging instilled by our community. Those who move here and choose to stay quickly discover how deeply they can connect and how difficult it becomes ever to leave. For the last two years, I’ve sent out a Google doc to hundreds of people with all the communities to join, people to meet, and things to do. Now, I’m so proud there’s a resource that can be shared by all that showcases what makes our city great. We can now answer with confidence - THIS is why we live in Baton Rouge. Check out the campaign site here: www.betterinbtr.com Use the site to explore our city. Use the site to find the right neighborhood for you. Share the site with others mulling if they should move here. Share the site with others who think BTR has nothing to do. Share the site with others looking for communities to join. If anything, come talk to me about BTR. Yes, we have some issues like other cities have, but this is a city I know YOU can make a difference in. My physical and digital door is always open to have this discussion. And yes, this is only the beginning of the campaign. If you have any stories about why your life is better in BTR, please share them in the comments! #talentattraction #talent #batonrouge #betterinbtr #economicdevelopment
👏👏👏 All the claps and snaps! It's been a long time goal and dream of BRAC's to bring a campaign like this to life, and it has been incredible to work with TSE (a local agency!!) + Visit Baton Rouge to make it a reality. The first time TSE presented this video to us, I got chills. So much authenticity and creativity packed into one campaign. Kudos to the team on all the work, and I am excited to keep moving forward together.
Congratulations! The campaign brings Baton Rouge to life in such a vibrant way. I loved exploring the stories and places y'all captured. It is colorful, and lyrical, joy-filled, and so authentically Baton Rouge. Can't wait to see what's next.
Love this! Kenny Nguyen your team always brings the juice! I love the emotional continuity of the promo video, It had me immediately looking for more via the website, which is modern, easily navigated and has an effective purpose to its usability. Your love for the city shines through here. This is how a successful campaign makes you 'feel!' Even people who already live here will be wanting to move to BTR!
SO excited to see this out in the wild. Congrats to y'all, BRAC, and VBR!!
Well done and so excited to see this for my home town!
Fantastic. Just moved my businesses back to BR.
This is such a dope campaign! Super creative while being authentic, great job Kenny & ThreeSixtyEight!
Y’all nailed it Kenny Nguyen! Glad to see you riffed on what Adam Harrell shared with the BTR community.
Love everything about this!
Co-Founder / CEO @ SmartSuite | Work Management
3moCongratulations on the launch of the 'Better in BTR' campaign, @Kenny Nguyen. It's incredibly inspiring to see you and your team at @ThreeSixtyEight doing such impactful work to showcase the diverse opportunities and unique communities Baton Rouge offers. It's a testament to the power of collaboration in creating change on a larger scale. At SmartSuite, we love seeing this type of thoughtful campaign reach more people and communities. Fueling such projects with smarter work management might be something you want to consider (give our free 14-day trial a run!). Continue spreading the positivity!