Digital & Broadcast Advertising | Media Sales & Sales Leadership | AdTech | SaaS | HubSpot Certified Digital Advertising | OTT Academy Certified | Local, Regional, National & Global
IAB digtal video report is out, highlighting the trends we’ve all experienced. Video, particularly CTV & social, are front & center.
I support CEOs, CMOs, CFOs, and Chief Revenue Officers with their challenges in business growth and scale, specifically: remove marketing inefficiencies, improve ROAS, and help to growth their businesses with efficiency.
#CTVadeffectiveness #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the effect? I’m betting you said analyzing the benchmarks. Dive into this article, download the report and share your thoughts on: - Increased brand lift - Down-funnel results - What is measurable and actionable – conversion with performance outcomes https://lnkd.in/gearqpcV
Ever wanted to dive into the video ad distribution of CTV? With a booming CTV market, advertisers are looking forward to learning more about the advantages and difficulties of CTV advertising and understanding the best practices for distributing video ads through CTV. Whether you're a seasoned advertiser or just starting, here's an in-depth look at the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign
Are you considering CTV for your ad strategy? 🤔 Here are five reasons why you absolutely should 👉 https://lnkd.in/e7dtFzHs 🚨 PS: Get all the information you need to make an informed decision in our latest CTV report with Wurl: https://lnkd.in/e-HEHd_v #CTVAdvertising #UserAcquisition #MobileApp
Who pays attention to GSTV? Everyone! With 95% of impressions on GSTV delivering eyes-to-screen, GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear TV advertising. Do we have your attention? 👀 We are thrilled to share the findings of our eye-tracking study conducted in collaboration with Lumen Research Ltd to quantify visual attention paid to real ads on our network. See our key findings here: https://lnkd.in/g3tU9n_X
CTV advertising will be a leading tactic for local ad sales. Explore trends and how to gain revenue in the year ahead. #localmediasales #localadvertising #CTV #CTVads https://ow.ly/YJlw50Qmmg9
The latest edition of FreeWheel's Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, including programmatic and CTV growth with a focus on the unique value of the live environment. Download the report for more insights on advertising trends from the second half of 2023. #FreeWheelVMR #FreeWheelEmp
The latest edition of FreeWheel's Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, including programmatic and CTV growth with a focus on the unique value of the live environment. Download the report for more insights on advertising trends from the second half of 2023. #FreeWheelVMR #FreeWheelEmp
Performance Marketing Consultant | Project Management | AdTech | Paid Media Expert | Apple | Microsoft | Google Marketing Platforms | Programmatic Media Buying | AI | GA4 | Certified Scrum Master | Fitness Enthusiast
4 CTV ad trends to watch for! 1) The gap between linear and CTV advertising is closing. 2) Ad spends follows viewers. 3) CTV is an evolving performance marketing channel. 4) The future of CTV is ad- supported.
The latest edition of FreeWheel's Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, including programmatic and CTV growth with a focus on the unique value of the live environment. Download the report for more insights on advertising trends from the second half of 2023. #FreeWheelVMR #EffectvEmp
