Kinney Drugs’ Post

Ask any sales or marketing professional… Launching new products and building new territories is not easy. Over a year ago my husband, Dean Peaple , joined this company to launch a new division of window coverings. Through operations and production challenges, changes in leadership and the minimal marketing support common with ‘startups’ - my husband never gave up! I have watched him be tenacious and creative, using common sense, guerilla tactics, and teamwork- always finding a way. I know the road is long, - and I admire my husbands patience and perseverance. When you work hard and see a reward with a Win like this- you have to celebrate! Most of us are so busy doing the work we do- we forget to take time to celebrate the wins. It’s as easy as 123… 1. Take a moment to reflect on your wins 2. Be proud of your accomplishments, 3. Share your gratitude with those that helped you achieve your goals. Celebrate the Wins!

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Looking to recognize an achievement in a unique way? Skip the traditional plaque or trophy and consider delighting your recipients with a custom Caricature Recognition Award. These one-of-a-kind awards are sure to stand apart and reflect the special nature of your event or recipient. And why stop there? Create a recognition wall of fame to showcase your honorees and their accomplishments. Don't settle for ordinary awards that will soon be forgotten - make your recognition truly memorable with a personalized touch.

Some context to go with the image below from National Automobile Dealers Association (NADA) !

The most important thing to know in a business is what your customers think about it, Ours said it very well...🏆👏🙏 But the true story behind it is the ecosystem we have with our employees and partners, They are all valuable to us

There are those days where we all feel that we aren't good at anything - like we have been a failure in life. But this simply is NOT true! We have all achieved things in our life - sometimes these things may seem small or insignificant - but often they may have made a huge difference to someone else. I recommend to people that they make a REVERSE bucket list - this isn't a list of what you want to do - its a list of what you have ALREADY achieved - and this doesn't have to relate to work, or be about winning awards. Think about something you have done that you are PROUD of - like 1. You helped a Neighbour fix something 2. You smiled at someone at the shopping centre - which made them smile 3. You helped a colleague with a task at work when they weren't feeling well and stopped them getting into trouble 4. You got selected for a committee at the sports club 5. You made a friend feel better when they were feeling down It can literally be anything! These are all great achievements! FEEL YOUR WORTH!! Not everything has to be measured in dollars or awards. Give it a try - I challenge you to find 10 things you have achieved! its sure to make you feel just a tiny bit better!

Getting value out of your sponsorship investment comes from having great ideas and the right execution.

What goes into creating winning award entries? We're lucky to have a few wins under our belt, as well as judging industry and comms awards across the years. Missive's Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony. To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate. Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality. When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation. Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.

I don’t usually question things too much, but there’s something I’ve been thinking about that I’d love to get some perspective on. And whilst I’m at it let me throw my disclaimer: I’m not discrediting any award(s)……So, we’ve all seen this recent rise in awards and recognitions, right? While it’s always nice to be acknowledged for hard work, I can’t shake the feeling that these awards are starting to feel a bit... off. Let me explain. It seems like a lot of these awards nowadays are becoming more about which company can sponsor the event, rather than who genuinely deserves to win. It’s like the more you sponsor, the bigger the chance you’ll walk away with the “Best of the Best” trophy. It’s almost as if some of these awards have turned into profit-making machines in disguise, rather than true merit-based recognition. Take, for example, that one time you see a company win "Best Customer Service" after being a top sponsor, even though everyone knows their customer service is questionable at best. Or when you notice that only those who paid for a table at the awards dinner are up for the top prizes. I mean, how does that work? And, honestly, why should we have to pay to be recognized for doing a great job? If it’s really based on merit, shouldn’t we be the ones getting the reward, not handing over cash for a plaque? Let’s not forget the kicker: you get nominated, don’t sponsor the event, and somehow—surprise, surprise—you fall just short of winning. 😂 But maybe it’s just me. Maybe I’m missing something here. However, I do think it’s worth asking: when we celebrate excellence, shouldn’t it be for actual excellence, not for how much we’ve sponsored? What do you think?