Kinship ’s Post

In case you missed it, the link below captures every reason choosing a Celebrity to endorse a brand is tricky. This article was updated in April of 2024 but goes back to the biggest bloopers in the pasts 10 or so years. Would love your thoughts!!! Please comment…. #celebrityendorsements #negativeimplications #poormarketing https://lnkd.in/ehPU7F7W

It's been another wild ride in the world of social media this year 💥 Here's 23 things I've learned as a social media manager in 2023 👀 1. It’s easier to solve world peace than to use Meta’s Business Suite effectively. 2. X/Twitter is still on fire. 3. Threads feels too try-hard. 4. Everyone works out engagement rate slightly differently (with or without video views?). 5. CapCut has become a surprisingly good video editing tool, especially on desktop. 6. Canva continues to be a lifesaver, especially for resizing content. 7. With most platforms scaling back their organic reach, paid social matters more than ever. 8. Memes are still top tier content when done well. 9. Share UGC whenever possible. 10. Working customer/employee reviews left on Trustpilot/Glassdoor into your content is a great way to reinforce social proof - and leads to great engagement. 11. Stick to your strategy - unless you need to pivot. 12. There’s no shame in pivoting your social media strategy once you’re halfway through it. Social moves so quickly - it’s important to be adaptable. 13. Macro influencers are rarely worth the money for smaller/medium size brands. Use micro/nano influencers and amplify their content through paid. 14. Working with influencers? You need Tagger in your life. 15. Thought leadership content is still ridiculously important on LinkedIn, especially in the B2B space. 16. Using thought leadership content for personal accounts rather than business accounts is often more effective. 17. Instagram Reels are now outperforming TikTok in terms of reach and engagement. 18. Broader ad targeting on Meta is often more effective than going too granular. 19. Selling the value of social is so important but often overlooked. Educate and get the buy-in for your strategy - internally and externally. 20. Always have a holiday (or time off) booked in the diary. It’s important to recharge. 21. Signing up to as many social media newsletters as possible is a great way to keep informed. 22. Most 2024 ‘predictions’ for social media are the same (yes, AI and video-first content, we get it…). 23. The Christmas scene from Gavin & Stacey below gets better each year 👇

Here’s What You Might Have Missed On Social Media This Week

Is getting your business into the media something you really want to do, just like our client Sadhna? We can make it happen! No more opening a newspaper and seeing your competitors featured, and not you. No more missed opportunities. We're here to support you so that you grab them with both hands and run with them. Don't miss our Black Friday Bonuses to get SUPER VISIBLE: 🏆1 month FREE (value £115) Sign up now and get 1 month totally FREE in the PR Mastery! So you’ll have 13 months of PR support for the price of 12 🏆PR+ Visibility Spotlight (value £150) Supercharge your business visibility as we showcase your brand across our social media network. 🏆1:1 Press Pitch Critique Session (value £250) Personalised 1:1 consultation for perfecting your press pitches. Join here: https://lnkd.in/egZRru3V #pr #publicrelations #journalism #smallbusiness #smallbusinessowner #smallbusinessuk #independentbusiness #independentbusinessowner #blackfriday #blackfridaydeals #femaleentrepreneur #femalefounder

Here’s What You Might Have Missed On Social Media This Week

As a professional social media marketer, the following would be an appropriate and professional LinkedIn update to promote the provided blog post: "Check out this captivating video featuring a stunning lady flaunting her impressive behind! Her infectious joy and gratitude are evident as she celebrates some exciting news. Her graceful and charming demeanor shines through as she moves to the music, captivating her audience. Don't miss the opportunity to watch her in action - click the link to view the full video: https://ift.tt/kYXA0Mf"

🌟 Reflecting on Life & Legacy 🌟 In the wake of Matthew Perry's passing, we delve into the impact of "Friends," Matthew Perry's contributions to entertainment, and the complex world of celebrity endorsements. Discover the psychology behind marketing, the highs and lows of collaborations, and the realities of celebrity branded relationships. #RIPMatthewPerry #LegacyMatters #celebrityendorsements https://lnkd.in/g2EhC7Aa

🦁 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 𝐅𝐎𝐌𝐎 🦁 This week my timeline is flooded with Cannes Highlights. The memory of my one and only Cannes Lions adventure is bittersweet. In 2019 was honoured to be part of the Social & Influencer Jury, but I was also 10 weeks pregnant🤰 . Since my first pregnancy ended in a miscarriage, I planned to keep this one secret for a bit longer. But if you've ever been to Cannes Lions, you can imagine how hard that is! To be honest, if I would have been on the jury for that other little festival they host, I think I would have taken home a 🌴 D'or for my outstanding acting. Opening night the hosts welcomed us with Champagne, oysters, and sushi 🥂 🦪🍣. I told everyone I was training for an athletic event and I was on a special diet 🤦♀️. Dinner the next night? Seafood galore 🦞. The following evening? A feast of red meats 🥩 . And the parties! Legendary MediaMonks bash, rooftop drinks at the Martinez, and getting trashed at the Gutter Bar. I missed them all, knocked out by 10PM every night 🌙. What I didn't miss was breakfast, since I had to eat within one hour of waking otherwise I would be sick all day 🤮 . I cracked on day 3, sharing my news with the jury and my former manager Antoinette Hoes and Bruni Hofman, who noticed the change in my eyes. 2020 saw Cannes Lions canceled, 2021 pregnant again 🤰, 2022 and 2023 flew by one diaper at a time. And this year, I'm busy building my new company, Social Frontiers, launching in September 🚀 . Next year, I will be there, and plan to go all in. For now, FOMO is all I have. #CannesLions #FOMO #SocialMedia #EntrepreneurLife #Throwback ------------- Hi👋 ! I'm Anneli, a social media maven with over 15 years of experience building the brands we all know and love. I'm currently setting up a Tribe of Social Media Leaders who want to transform their career. Follow me for social media leadership stories, and DM me to Join the Tribe!  #SocialMediaLeadership #CommunityBuilding #DigitalInnovation

One thing I hear all the time is "you're everywhere"✅ 😍Which is why I love this free masterclass, She's Everywhere. It has evolved a lot, this is the 3rd year I've taught this masterclass. I want your audience to feel like you're everywhere, without living on social media! Join us in She's Everywhere: Your Presence, Your Rules, Their Attention https://lnkd.in/dYFQmQri

25 years of impact in just one word! Watch as some of the biggest names in the industry, from celebrities to influential trendsetters, share the word that instantly comes to their minds when they think of PR Pundit. From ‘Pioneers’ to ‘Trailblazers,’ their words speak volumes about the incredible journey we’ve had. Tell us the first word that comes to your mind when you think of PR Pundit in the comments below 👇 #PRPunditat25 #SilverJuBEElee