The reactions after Perfect Fools launched the new integrated creative and media agency offer two weeks ago? The most common: “Finally! Why hasn't anyone done it before?!” Especially coming from people on the creative agency side (but also from media agencies). It sounds like we’re not alone in thinking the old school structure is dysfunctional for getting better and more effective creative work done for clients. (BTW, I know it's been done before...) The skeptical: “Nice, but you’re not the first to try. And no one has successfully pulled it off while also delivering great creative.” This can, of course, be debated. I know there are media agencies like Publicis and Dentsu that offer the same, but has it been done from the creative side? And by an agency acclaimed for its creativity (f**k Jante!) and with the driving force of making the creative work better, not from a (network) business structure perspective? I’m just saying, don’t underestimate the power of motivated, independent people. The practitioner: “Sounds good, but how will it work?” Absolutely the hard part. Simple answer: people, people, people, and process. We’re in the people business, and creating the best possible conditions for people with different expertise to collaborate. We and Tre Kronor Media Nordics | a Making Science Company have put in hours and hours to get that in place. The client: Time will tell, of course, but we’re in some really interesting discussions…
Patrice Lusth
9mo
What he said! 👉🏾”…don’t underestimate the power of motivated, independent people” 🔋🧠💥❤️
spot on.
Founder of Doors | Dreams | Spotify Business | Soundtrack Your Brand.
9moInnovation isn't about being first; it's about being the one that makes everyone else wish they had your vision from the start.