Vijay B.’s Post

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eCWEmgKy #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gf8gvcMW #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/dx4KQFaq #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eRcq6Uem #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gsmV4qNH #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

This "Australian Lamb" advertisement is a heartwarming and humorous take on bridging the generational gap. The ad cleverly uses the traditional appeal of lamb to bring people of different age groups together despite their differences. This celebration of coming together showcases how a single product can transcend the barriers created by the generation gap. While we work on campaigns, we might focus on one target audience of a specific age group. However, this ad not only focuses on the message it wants to deliver about the product but also gives a commentary on society and the power of food that unites us. The writing in the advertisement is particularly striking for its wit and the subtle nuances that accentuate the differences between generations. The exaggeration is executed with a charm that resonates with the audience, making the ad an enjoyable and memorable watch. As rightly said by one of our professors, @Stephen Howell, "We are in the People Business", and the creative approach to marketing in this ad leverages cultural traditions and humor to address a social issue, while also promoting a product. https://lnkd.in/g4QXVEzX #Advertising #Marketing 

The Super Bowl is "one of the few ‘cultural campfire’ moments in our society," according to Jennifer Freeman, Assistant Professor of Instruction in Advertising at Klein College of Media and Communication. Read more about what makes it so super in the Temple Now story.

A different angle for my mind to ponder for Central Foundation Schools for London strategy today - attending Buzzacott update for academies to better understand some of the wider education landscape around us. The insight has been rapidly updated following the election and the new manifesto which will now shape the education agenda. I think the message is ‘watch this space, change is coming’ #TuesdayThoughts #Learning #ReflectionTime

Exciting insights alert! ✨ Don't miss this thought-provoking article on why brands should embrace advertising during high-news cycles. 💼📈 🔍 In a landscape where news cycles dominate our attention, this piece of EX․CO's CEO Tom Pachys for Fast Company - challenges conventional thinking and highlights the opportunities for brands to thrive amidst the chaos. 💪 Discover why staying visible during peak news times can be a strategic advantage, and how it can impact brand perception and engagement. Whether you're a marketer, business owner, or industry enthusiast, this article offers valuable insights to fuel your strategy. Check out the full article in the post below. #Advertising #BrandStrategy #MarketingInsights #StayVisible #EXCO #FastCompany

The word 'effectiveness' gets thrown around A LOT in advertising. What does it mean, though? It's certainly not opinion. And despite the industry emphasis on it, it's not #Attention alone. No, for creative to be truly effective - making people remember and to act on it, it needs to follow the DAIVID #CreativeEffectiveness process below. In shorthand - you need to get on peoples mental highlight reel for the day and for that to happen, you need to make them feel something. #Emotions