The Krazy Coupon Lady’s Post

Toys, snacks, and games 🧸🍦🎮. Three favorite items on most children’s lists. And when should they get them, if not on the day dedicated to them? 🫢 It may sound like a 😯 surprise to some people, but children DO spend their time online shopping. The “Kid Commerce” report by WebPurify shows that children between 8 and 13 years old spend an average of 2.5 hours shopping weekly. Going the extra mile to create a joyful shopping experience for the kids can go a long way in terms of customer satisfaction and loyalty. Special receipt design for kid products, kid-friendly POS experience et cetera can create an enjoyable experience. Toys, clothing, and video games were the 🔝 top 3 products parents buy for their kids during the Children’s Day. As expected, retailers used this data to create compelling, gorgeous sales points to catch children’s attention. Brands can leverage this cultural phenomenon and promote sales in many creative ways, so they are the first thing parents think about when someone says “gift for their children”. For example, Toys R Us is breaking 📈 their sales records during International Day almost annually by creating awesome Children’s Day celebrations in their stores. Lego, Ralph Lauren, Dior. They are a bit different brands at first glance 🤷. All of these brands, however, build emotional connections with their customers via special products for children, or sponsor an event that took part on International Day, taking another step towards becoming a brand 💗 . There are many more ways, how to create a memorable experience for kids & parents during Children’s Day, with just a bit of creativity and they can come back as happy and loyal customers. Source: RetailDive, RetailBrew, NRF #Kimbino #RetailNews #Retail #RetailInsights #RetailStrategy #OnlineDeals #BestDeals #OnlineShopping #ConsumerTrends #ShoppingBehavior #OnlineShopping

When I was a kid, the “back-to-school season” started a few weeks or days before the start of school (days if I was shopping with my dad and weeks if it was my mom). However, recent data suggests that Prime Day, and its associated sales, have effectively become the new kickoff for back-to-school shopping. This strategic timing encourages parents to take advantage of early bargains and is supported by various survey data. According to the one source 55% of shoppers had already begun their back-to-school purchases by early July. Even more striking, 75.3% of parents were on track to start shopping by mid-July. 🎒 Back-to-School Shopping: Compared to average daily sales in June 2024, sales of backpacks, stationery, and school supplies surged 216%, and kids' apparel sales increased 165%. 💰 This most recent Prime Day set record sales, highlighting the evolving consumer behaviours driving these trends. During the two-day event, shoppers spent $14.2 billion online, an 11% increase from last year, according to Adobe Analytics. Remarkably, $7 billion of this spending occurred outside of Amazon on the second day of the event alone, indicating a substantial "halo effect" on other online retailers. However, the big picture remains uncertain. One camp believes that while these early sales generate quick demand, they may not increase overall demand, as purchases are merely shifted earlier in the season. At the same time, competing data predicts increases in per-child spending. As various retailers like Walmart and Target join the mid-July sales frenzy with their own events, consumer spending habits are shifting, raising a crucial question: Key Questions and Takeaways: - Demand Creation or Pull Forward! - Are these sales creating new demand, or simply pulling it forward? - The HALO EFFECT is REAL!!. Prime Day's influence extends beyond Amazon, driving significant online sales across various retailers who leverage the event to boost their own promotional activities and capture a share of the heightened consumer spending. So if you have not started to think about your sales strategy for events like Prime Day and early sales demand (I'd guess we have seen a lot of similar activity around Black Friday/Cyber Monday for early Holiday shopping) then you should really start to consider it. If you are an online brand or work with them, I’d love to hear your thoughts and comments below: ❓Do you have an Amazon Prime Day promotional strategy? ❓ Have you seen any brands that have executed one well?

Back-to-school shopping can be as stressful as a pop quiz for many parents, with an average of $80 spent per week per child on lunches and snacks, according to our Advantage Solutions survey. Retailers are stepping up with more sales, promos and private brand options. Our key findings: ✏️ Two-thirds of shoppers report higher prices this year ✏️ Over half say back-to-school shopping is more stressful than holiday shopping ✏️ Top purchases: cookies, fresh produce and bread ✏️ Most parents prioritize buying items that help their kids fit in How are shoppers coping? Learn more here: https://bit.ly/4dE5o58 #BackToSchool #Inflation #SchoolShopping #ConsumerTrends #Retail

Happy Prime Day (if you celebrate)!! This two-day event that celebrates excessive spending and the kickoff to holiday shopping is expected to bring in $14 BILLION across all online retailers (Adobe). The discounts start as low as 10% and vary wildly - so why are we celebrating? I won’t get out of my chair for anything less than 50% off on items that are not necessary. Amazon has created the most amazing sense of FOMO – not only among consumers, but other retailers who do not want to lose market share. What is this doing to the overall state of consumerism? What will stop it or force it to change course? 🔵Sales are expected to be up 10.5% YoY 🔵Day 1 expected to be the largest mobile shopping day of the year: $3.4B, 48.4% (compared to desktop – read: WSJ article linked below about why retailers don’t want you making large purchases on your desktop) 🔵Steepest discounts are expected in electronics 🔵We’ve talked about earlier back to school shopping – Deloitte reports that 48% of parents surveyed will shop Prime Day for BTS and 2/3 of back-to-school shopping will be done by the end of July What are you in the market for? #backtoschool #appliances #furniture #clothes #sportinggoods #apparel I did hit purchase on two $9.99 kickboards (prime day price) for the kiddos that they’ve been asking for, but will be holding off on the BTS supplies until I get the official list. #primeday

With my eldest kiddo almost in pre-K, I find myself embarking on "back to school" research with more interest than I used to. If Margot had her way, I'd be focusing my searches and filling my cart with only tutus, unicorn print outfits and all things Bluey. Thankfully she doesn't have totally control over my purchase habits (yet)... As I've been perusing articles and trends on the topic, I'm struck by how conflicting the insights seem to be. Retail Dive (citing June research from JLL) predicts that back-to-school spend will increase markedly this year (up 22% yoy) despite lingering concerns from most households around inflation ((https://lnkd.in/gpEJ7Jva). Deloitte's on the other hand expects there to be a drop in average spend on back-to-school, as families seek to save and rely increasingly on promotions (https://lnkd.in/g97vkUVa). These buzzworthy headlines highlight a bigger issue: generalized insights can be contradictory and unhelpful. Instead of getting caught up in whether shopping is increasing or decreasing, let's focus on what truly matters: understanding our consumers' preferences, such as "what styles are high schoolers looking to wear this fall? Are balloon jeans still in?"

In the Stephens' household, back-to-school season feels like the true reset—more so than New Year's. It's the perfect time to set new goals and experiment with strategies for better organization and accountability. But it’s not just about fresh starts; it’s also a major spending season. According to this back-to-school report, families are opening their wallets wide. Here are my key takeaways for marketers: 🎒 Target the Right Platforms: Allocate your marketing dollars to the platforms where kids are most active. 🏫 Value Exchange: Offer coupons and discounts in return for customer data, feedback, and insights. ✏ School Partnerships: Collaborate with schools or districts to ensure you are carrying the products on their supply lists. How did your back-to-school shopping go this year?

The Dealey Group has been on top of including back-to-school promotions and shopping in our content for our clients. Here are some interesting insights from the Retail Dive article, "Back-to-school spending expected to drop from last year: report": ✏️ Shift in Spending Priorities: Parents are focusing more on essential school supplies, with spending in this category expected to increase by 20%. Spending on clothing and technology is projected to decline by 14% and 13%. ✏️ Early Shopping: A significant portion of parents (59%) plan to complete their shopping by the end of July to take advantage of early deals. ✏️ Retail Preferences: Mass merchants, online retailers, and discount stores are the preferred shopping destinations, with 80% favoring mass merchants. https://lnkd.in/gtbvYYQ5

Even today after 19 years helping retailers around the world realize the potential of offering kiddie carts in their stores, I still see many missing out. I see vestibules full of shiny shopping carts, most sitting unused day in and day out. Kiddie carts are used 24/7, keeping children and parents happier so they will shop longer and spend more in your stores. Check-out more from the link below for additional insight from a customer "Moms with small kids will eventually become moms with big kids. Building a little bit of goodwill now really can’t hurt and might only help you in the long run as you build an inventory of loyal customers" In this competitive brick and mortar retail world we live in why would you not want to attract the family shopper with young children? https://lnkd.in/gbxBx22Z - Child-friendly shopping carts can boost sales up to 20% per trip - On average, 17% of grocery store shoppers are accompanied by children - Children influence up to a fifth of all household purchase decisions

Back-to-school 2024 is set to bring shoppers back to physical stores—are you ready? For brick-and-mortar retailers, back-to-school season 2024 is shaping up to be a critical time. With expected spending to reach $41.5 billion, many consumers are planning to head back to physical stores for their school supplies. The in-store shopping experience remains crucial, with many shoppers eager to see, touch, and compare products before buying, especially for items like clothing and electronics. As inflation drives consumers to seek out the best value, retailers should focus on creating a compelling in-store experience. Offering competitive pricing, organizing clear and engaging displays, while keeping well-stocked shelves are key strategies for capturing this ever so valuable back-to-school traffic. Learn more about what retailers can expect this Back to School season Read more at https://lnkd.in/gwj7hp6B #backtoschool #retailtips #schoolshopping #customerengagement #retailbusiness