Launchmetrics’ Post

ALL I can think of when I see Molly Mae’s brand announcement is… Is this just gonna be another fast fashion brand, Started by another influencer, To make big money at the expense of the planet & garment workers’ rights? 😬💰 I REALLY hope she proves me wrong… And even though I’m always rooting for successful women 💪, Given that she was the CEO of fast fashion GIANT Pretty Little Thing for almost 2 years, I’m not feeling *too* hopeful 👀 Is anyone else thinking the same? It would set a great example to her followers if she incorporated any of these into the new brand: 💖Resale platform so we could shop her vibe second hand 💖Use of deadstock fabrics or upcycling 💖Clothing made in the UK to support the local economy and amazing craftspeople (the North West is known for its garment history) 💖Plastic free materials or plant based textile technology (up to 34% of micro plastics found in the ocean are from wear & washing of clothing*) 💖Total transparency of the supply chain, factories, workers pay, etc These would all obviously be wayyy less profitable than a fast fashion brand So when we find out more info, we’ll see what she truly values 💫 You might be thinking why I care so much about this & am kinda sh*tting on an influencer’s new exciting brand Well… The world doesn’t really need MORE people making MORE clothes: 👉 In 2023, over 100 billion garments were produced globally* 👉 10% of all global greenhouse gas emissions come from the fashion industry (282 BILLION kilograms annually)* 👉 20% of global water pollution comes from fashion (2 and a half BILLION gallons of waste water annually)* Of course I’m talking hypothetically and we don’t yet have any real info yet on her brand But I couldn’t NOT talk about it since everyone else is 😝 What do we all think her brand is gonna be like? Please Molly Mae use your influence, make a difference and make sustainability COOL 👏 PS how cute is this vintage top I got in Thailand? *Stats all taken from the book LESS by Patrick Grant #fashion #influencer #sustainability

I appreciated this article. As a founder, it's critical not to lose sight of your customers' most powerful motivations when you're building a values-based brand.

Underconsumption is a buzzword circling sustainability efforts. Whatever you call it, at the heart of it – use what you buy until it cannot be used anymore, and do not overbuy. Mindlessly scrolling and having credit card information stored in our phones has made it so easy to make that late-night purchase that 20 years ago, we had to be overly committed to – calling and waiting on the phone for the QVC rep to help complete a purchase. I appreciate all the brands making efforts to leverage their networks to build take-back and repair programs. I have highlighted a few in the past (links in comments). Most recently, Target is introducing a one-week “Denim Take Back Event” from August 4 – August 10. The event allows customers to recycle up to 5 denim items from any brand, in any condition for a 20% off coupon for new denim apparel. The coupon is eligible on branded product, such as, Levi’s and Target’s private label lines, including Cat & Jack and Universal Thread. I love the timing coinciding with back-to-school shopping as it historically is a time to refresh denim pieces. Two catches – you must be a Target Circle member and the coupon has to be redeemed within the week-long promotion period. The items collected by Target will be recycled and repurposed by Target partners. Denim is a great category to focus a take back program on. Creating denim is a water intense process – from needing water to grow the cotton to dying the yarn and washing, it can take approximately 1,800 gallons of water to produce one pair of denim jeans. I believe the education component is critical here – how many know that it takes that much water? I hope this program is deemed successful to start regularly infusing it into the promotional mix. I have a pair of jeans waiting on some needle and thread to patch a hole that got too big! What other types of take-back programs would you like to see? Do you believe a 20% off coupon is enticing enough? What would entice you to clean out and recycle? #underconsumption #sustainability #repair #takeback #recycle #repurpose #denim

Working in a hyper masculine energy environment, I often crave ways to foster my innate feminine energy. One of the ways I do this is through creative expression , particularly through clothing. Yes, clothes. I love clothes , I love styling , I love shopping & I love thrifting too. But I don't love #FastFashion , it's business model, or it's impact to our sensitive environments. Last night, I sat down with some #femalefounders Kate Sanner Kristine Locker Jackie Klimes and #femaleangelinvestor Ruffin Mitchener to learn more about some of the solutions females are implementing to support upcycling, recycling and resale / trade in programs at scale to extend clothing lifetime, and cut down on the production lifecycle. It's new era of how we are shepherding luxury and retail brands to adopt reselling or trade in programs at scale while maintaining growth( à la Patagonia) and a new era of how online shoppers and online thrifters are finding pieces they love and buying second hand, further supporting a #circulareconomy. Excited to continue exploring new products in this recommerce space like Beni , Disco , Locker and tapping into new & existing trade in programs (cc Archive)

To buy, or not to buy, that is the question👗👖 Or is it? 🧐 ♻️ What about repurposing, remaking, redefining, reinventing or just plain old reflecting? 🌏 Being a sustainable consumer doesn’t mean having to make binary choices. It doesn’t mean an all-or-nothing approach. My comments for @Rhiannon Stevens Australian Broadcasting Corporation (ABC) News 👇🏼 Despite increased interest in sustainable shopping, the fast fashion market continues to grow, according to Macquarie University professor of marketing and consumer psychology Jana Bowden. "The neurological dopamine 'shoppers' high' that we get from finding deals, the excitement of it all, keeps us on the fast fashion buying merry-go-round and makes it very hard to kick the addictive habit," she says. Professor Bowden cited recent research showing fast-fashion shoppers treated clothing as disposable and discarded items after an average of seven wears. She says people who are active on social media are more likely to shop impulsively and buy fast fashion. "The widespread promotion of micro-trends in fashion on social media like TikTok and through brand-sponsored fashion influencers only serves to make this worse," she says. It does take effort to reverse the fast fashion addiction, but it can be done. ✅ Globally, a third of shoppers say that they have noticed a change in their shopping towards more sustainable practices ✅ 30% said they bought sustainable products significantly more often ✅ one in 10 respondents even claimed they had turned around their way of life in order to be environmentally sustainable Consumer interest in the type of materials used in clothing, as well as the supply chain practices of retailers is increasing. Consumers en masse are holding brands to account by dollar voting, and with that demand shift, retailers are voluntarily, or by sheer force, also changing too. 💪That’s the power that consumers have, every time they spend their money consumers have the opportunity to cast their vote on the kind of future they want. Macquarie Business School Macquarie University #Macquarieuniversity #macquariebusinessschool #consumerengagement #consumerpsychology #consumerinsights #consumerbehaviour #shopperinsights #sustainability #fastfashion #finance

Check out my new highlight about businesses' use of eco-consciousness practices!

Can you believe it’s already September? And with that comes #SecondHandSeptember - a brilliant Oxfam initiative that aims to shine a light on shopping second hand first. But at Gumtree.com, we don’t just do second hand in September. We’re always passionate about the benefits of reusing, repairing and recycling in order to save money and our planet 🌍 by reducing carbon emissions. 👗 We've even staged a naked protest, and our own ‘Consumption Rebellion’, outside #LondonFashionWeek to get shoppers to think second hand first. But we know that doing this is going to take a monumental collective effort, which is why this #SecondHandSeptember we want to hero other brands, communities and organisations that are fighting the good fight alongside us. We will shout about those that are championing the #circulareconomy, #sustainability or just simply doing great things that should be applauded. 👏 👚 With the knowledge that there are already enough clothes in existence to dress the next six generations (!), the fashion industry is making positive strides with the likes of HURR and By Rotation dominating the fashion rental space and earning cash for premium fashion owners. 👶 For kids, we love thelittleloop's innovative circular model that allows parents to rent, swap and return clothes as much as you need. Selfridges deserve a shout out for bringing the messaging of recycling to the mainstream, changing the conversation for a premium market, whilst Marks and Spencer is joining the repair space, recently announcing that you can now repair their clothes in partnership with SOJO. And there’s more we can do individually - from shopping our wardrobe rather than buying new, to renting out the outfits that might not have been worn for a while - it’s these small habits we need to keep up to shift the conversation around sustainability. Tell us which habits you plan to keep up beyond September? Who have we missed - who’s doing great things in the fashion space? #SecondHandSeptember #fastfashion #circulareconomy #sustainability #brandlove #LFW

Fast fashion brands use "woke" marketing to attract socially conscious consumers, promoting political and social awareness in their campaigns. However, these tactics often mask ongoing environmental and labor abuses in their supply chains, raising concerns about the authenticity of their messaging. Read more: https://buff.ly/4cpwmwp #FastFashion #WokeMarketing

🛍️Scrolling through Instagram can often feel no different to browsing a fashion website. As you click past influencers modelling the latest trends, suddenly the items hung up in your wardrobe dramatically lose all appeal. It’s no surprise that the fashion industry is one of the world’s largest polluters, accounting for 10% of global carbon emissions. “Much of the impact of the fashion industry comes from the production side—brands often use toxic dyes or heavy metals in their clothing—as well as the use of low paid workers in emerging countries,” explains Gwarlann De Kerviler, associate professor of marketing at IÉSEG School of Management in Paris. The last few years have marked a growing movement towards thrift shops and sustainable fashion, but why is sustainable fashion important? Where do we go from here? ♻️Read below to read our insights. https://bit.ly/3Vu9AOD

Target Corp. is giving consumers to chance to give their old items a new life and keep used denim out of landfills. Just in time for back-to-school shopping, the discounter will hold its first chain-wide denim “take back" event from Aug. 4-10. Consumers can bring up to five denim items — in any condition — to a Target store and drop them in the marked boxes for recycling. Materials from the denim will be recycled and repurposed by Target's partners. In exchange, consumers will receive a Target Circle promo code for a 20% discount off their entire denim apparel purchase, including Target-owned brands Universal Thread, Wild Fable, Goodfellow & Co, Cat & Jack, and national brands such as Levi's. Consumers who participate in the event and have the Target Circle Card can also save an extra 5% off their denim purchase, in addition to their 20% off Target Circle offer.