Launchmetrics’ Post

𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐒𝐩𝐨𝐫𝐭𝐬 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐 The global outdoor sports apparel market size reached US$ 14.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.5% during 2024-2032. The emerging technological advancement in fabrics, the significant expansion of e-commerce, and the online shopping sector, and the growing popularity of outdoor sports apparel among celebrities and social media influencers are some of the major factors propelling the market. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gxQbkR4v 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬: Consumers are increasingly demanding sustainable and eco-friendly outdoor sports apparel. Brands are responding by using recycled materials, reducing waste in production, and adopting eco-conscious practices. Brands are investing in their online presence, enhancing user experience, and adopting digital marketing strategies, which is bolstering the growth of the market. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐒𝐩𝐨𝐫𝐭𝐬 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas Columbia Sportswear Company Cotswold Outdoor L.L.Bean LULULEMON ATHLETICA USA INC Mizuno Corporation Mountain Warehouse Nike. Patagonia. Puma Security Under Armour. VF Corporation 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐚𝐛𝐥𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭𝐬: https://lnkd.in/gMPj-Dta #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup

I am BEGGING the heads of #marketing at The North Face, Columbia Sportswear Company, Patagonia...Nike ...the list can go on and on ...... to PLEASE create a campaign that targets middle-school kids and inspires them to wear a jacket. 🧥 I am a #boston #mom who witnessed 97% of the middle-schoolers come off the bus this morning (on a 19 degree windy day) with NO COAT, just hoodies. And I know there were Moms and Dads who TRIED this morning. Oh we tried. Is it a product problem or a marketing problem❓ Probably both. I haven't seen a brand (show me if I missed it) tackle this problem. These brands are missing out on a huge demographic and revenue stream as the kids physically and stylishly grow so quickly -- think of the possibilities if you can just nail the messaging. Maybe reverse pyschology "we don't want you to wear our coats anyway". Or "the jacket that says "i'm not a jacket". IDK. 🤷♀️ If you need help, I'm #opentowork. 😉 #marketingcampaign #positioning #parents #retailmarketing #marketingeffectiveness #marketingb2c

💡 People don't just buy products—they buy what the brand stands for! Quality is expected, but it's the meaning and emotion behind the product that drives purchases. 🌍 Fenty sells inclusivity, Rolex sells status, Nike sells confidence, and Patagonia sells adventure. It's all about the story and the feeling. ✨ Want to create a brand that resonates? Follow for more insights! 🚀 #Branding #MarketingTips #Storytelling #EmotionalConnection #brandstrategy

What factors are driving the remarkable growth in the #sportsapparel market, and how have technological advancements and marketing strategies contributed to this surge? As #consumerpreferences evolve, the sports apparel market thrives on the surge of athleisure wear and a heightened focus on #health and #fitness. #Technological innovations, including moisture-wicking fabrics, and strategic influencer marketing, enhance #brand visibility, creating a dynamic landscape where continuous #innovation is essential for staying competitive and meeting evolving #consumer demands. Explore More Insights: https://lnkd.in/ddSRBGkr  Key Market Players: Columbia Sportswear Company, Nike., Under Armour, Iconix International, New Balance Athletics, Inc. #AMR #SportsApparel #AthleisureTrend #FitnessFashion #ActiveLifestyle #InnovationInSportswear #TechDrivenFashion #BrandCollaborations #ConsumerDemands #AthleticPerformance #InfluencerMarketing

What Innovations Drive Success in the Evolving #SportsApparel Market? As #consumerpreferences evolve, the sports apparel market thrives on the surge of athleisure wear and a heightened focus on #health and #fitness. #Technological innovations, including moisture-wicking fabrics, and strategic influencer marketing, enhance #brand visibility, creating a dynamic landscape where continuous #innovation is essential for staying competitive and meeting evolving #consumer demands. Explore More Insights: https://lnkd.in/ddSRBGkr  Key Market Players: Columbia Sportswear Company, Nike., Under Armour, Iconix International, New Balance Athletics, Inc. #AMR #SportsApparel #AthleisureTrend #FitnessFashion #ActiveLifestyle #InnovationInSportswear #TechDrivenFashion #BrandCollaborations #ConsumerDemands #AthleticPerformance #InfluencerMarketing

By 2028, the activewear market is projected to reach a $450B valuation. Sports retailers are trying to capture their share of this growing segment. We dive into the brands generating maximum impact and leading the pack. JD Sports Fashion claims the top spot, having generated $49.2M in Media Impact Value® (MIV®) from over 11.9K placements. They used a strategic glocalization approach, leveraging local accounts to target regional audiences, which proved to be a winning tactic. However, the competition is tight, with brands like Decathlon , Foot Locker, DICK'S Sporting Goods and Zumiez all battling for the top spot through innovative marketing tactics, including: 🌍 Tailoring content for optimal global vs. local impact 🌟 Tapping into the influential power of voice across markets 📈 Maximizing media exposure to maintain top-of-mind awareness As this sector continues to expand brands must consistently analyze performance and uncover actionable insights to refine their strategies and gain a competitive edge. Get a look at the marketing plays fueling success in the sportswear industry and request your own brand ranking now 🔗 https://bit.ly/4aHAVC5 #SportsRetail #SportswearMarketing #MarketingStrategies #BrandRanking #MediaImpactValue #IndustryInsights

The greatest marketing deal of all time 👟 The iconic Air Jordan sneaker, a collaboration between Nike and the GOAT Michael Jordan, has become more than just a shoe; it's a cultural phenomenon. This partnership, launched in 1985, has been a cornerstone of Nike's success, revolutionizing the sports apparel industry and leaving an indelible mark on popular culture.  One of the key factors in the Air Jordan campaign's success was its willingness to challenge the status quo. At a time when basketball shoes were primarily functional, Nike dared to be different. The Air Jordan 1, the first installment in the series, featured a daring black and red colourway that violated the NBA's uniform code. This bold move, coupled with Jordan's refusal to wear the approved shoes, created a sense of rebellion and desire among young consumers.  Nike's marketing strategies were revolutionary for the time. The company’s partnership with advertising agency Wieden+Kennedy resulted in a series of memorable and impactful campaigns, including the “Just Do It” slogan. The Jordan campaigns, however, took a more personalized approach, building the mystique and aura of Michael Jordan as an athlete and individual. The iconic Jumpman logo, featuring Jordan soaring through the air, Became instantly recognizable and is now one of the most coveted symbols in the world of sports and fashion. What started as a simple sneaker deal has turned into a cultural phenomenon that continues to influence both the worlds of sports and fashion, with no signs of slowing down anytime soon. #airjordan #jordans #michaeljordan #justdoit #nike #marketing #nba #marketingcampaign #marketingsuccess

Royal Enfield's Apparel Strategy Revs Up with HUEMN 🔥 The brand sees itself as more than just a motorcycle manufacturer. They're a lifestyle brand, and their apparel strategy reflects that. 🏍️ Royal Enfield uses apparel to target a wider audience, not just motorcycle riders. Their recent collection, inspired by the Hunter 350 motorcycle, is designed to attract a younger demographic. To achieve this, they partnered with HUEMN, a high-street fashion brand. 🤝 This strategic move allows Royal Enfield to broaden their customer base and connect with a new generation of brand enthusiasts. 🚀 It's a great example of how a brand can use apparel to extend its reach and connect with new audiences. What do you think of Royal Enfield's approach? Let us know in the comments! 👇 _______ Follow The Indian Marketing Society for more marketing updates #TheIndianMarketingSociety #marketingstrategy #apparel #RoyalEnfield

In marketing, there’s no magic bullet. Every brand, product, and audience is unique, and success often lies in diversifying your approach. Take Puma, for example. 🏃♂️ They understood that relying solely on sports endorsements wasn’t enough to stand out. By collaborating with pop culture icons like Rihanna, they tapped into a broader audience, blending sportswear with streetwear. 🎤 The result? A 16% sales increase in Q3 2016 and a brand value that doubled between 2013 and 2017! 📈 From my own experience, chasing a single marketing strategy can limit growth. It’s about experimenting, adapting, and sometimes taking bold steps like Puma did. #MarketingByAmita #Puma #MarketingStrategy #Marketing #MagicBullet

The adrenaline and exhilaration of the late-night - steady hands and blurry eyes, billiards and basements, bus kills and bacon sandwiches with extra hot sauce. It's a world untouched by the typical, sphere where the extraordinary comes into play. As brands like Adidas and Nike move with trends using famous athletes, brands like Puma step out of the norm and create their own segmentation. #Puma captures these night champions' essence, creating a line that speaks to them. It's about understanding the anti-trends, the unconventional, and the offbeat. This could open new doors for segmentation and branding, allowing Puma to captivate a market that thrives in the thrill of the after-hours. Could anti-trends be the key to unlocking a new market niche? Shre your thoughts! #Branding #AntiTrends #MarketSegmentation #digitalmarketingstrategy #marketingvancouver