Launchmetrics’ Post

In this month's Cassandra Report, The Luxury Edition explores how Gen Zs hyperawareness of branding and expression translates into their involvement in the industry of luxury brands. And in true Gen Z fashion, we have a sneak peek of the report, zodiac signs as luxury products. Get the full report here: https://buff.ly/3sEuKxK #genz #genzinsights #luxuryfashion

From India's preference for cosmetics and jewellery to the USA’s focus on luxury fashion, see how different countries prioritise their luxury purchases. What's your luxury spending priority? #LuxuryTrends #GlobalSpending #2024Insights

🚨 Just watched this video, "Luxury Fashion Is For Broke People," and it's a game-changer in how we perceive luxury brands. It's not just about the glitz; it's about the story and the statement. This piece dives deep into the psychology behind luxury consumption, highlighting how it's often the middle and lower classes who are the major consumers of high-end fashion, using it as a status symbol. The truly wealthy? They're all about that low-key luxury. It's a powerful reminder for us in the fashion and branding world to rethink our strategies and understand the real drivers behind consumer behavior. Worth a watch! https://lnkd.in/g-g8jCu5 #LuxuryBrands #FashionIndustry #BrandPerception #ConsumerBehavior LinkedIn fam, what's your take on this? 🤔💭

Why does courting aspirational luxury consumers still matter? In the face of economic challenges, luxury fashion brands would be remiss to overlook this diverse group that represents 18% of the fashion market but contributes to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

A brand's story differentiates a category experience that creates value from one that does not. It is by far the biggest value driver for luxury brands and therefore needs more attention. This article clearly explains why human connection in luxury depends on a brand's story. #luxury #fashion #storytelling

𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 𝟐𝟎𝟐𝟑: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐡𝐚𝐫𝐞, 𝐃𝐞𝐦𝐚𝐧𝐝, 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐩𝐨𝐫𝐭 𝐛𝐲 𝟐𝟎𝟐𝟖 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐛𝐫𝐨𝐜𝐡𝐮𝐫𝐞: https://lnkd.in/ds4qYS3F The global luxury perfume market size reached US$ 11.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 19.5 Billion by 2028, exhibiting a growth rate (CAGR) of 6.14% during 2023-2028. Luxury Perfume Market Market Growth and Opportunities: The luxury perfume market stands on the brink of substantial expansion, offering a multitude of prospects for both fragrance manufacturers and retailers. Among the pivotal propellers of this growth is the escalating consumer craving for opulent commodities and unparalleled experiences. As disposable incomes surge and consumer preferences undergo metamorphosis, there is an increasing readiness to invest in high-end perfumes that promise exclusivity and unmatched quality. Furthermore, the burgeoning global populace, particularly within emerging markets, presents an extensive customer reservoir for luxury fragrances. Original Source: https://lnkd.in/dbCv6_9G Who are the key players operating in the industry? Chanel (Chanel Limited) Clive Christian (Nichebox S.R.L.) Creed Boutique LLC Floris London Gianni Versace S.r.l. (Capri Holdings) Giorgio Armani S.p.A. Guccio Gucci S.p.A. (Kering) Hermès International S.A. (H51 SAS) LVMH Moët Hennessy Louis Vuitton Prada Holding S.P.A. Ralph Lauren Corporation and The Estée Lauder Companies Inc. #perfume #luxury #luxuryperfume #business #marketresearch #industryanalysis #industrytrends #fragrance #nicheperfume #finefragrance #highendperfume #designerperfume #celebrityperfume #botanicalperfume #sustainableperfume #beauty #fashion #lifestyle #shopping #travel #gifts #selfcare #wellness #entrepreneur #marketing #retail #consumerretail #travelretail

It's fascinating how our perspectives can shift! I can definitely relate to the growing interest in the business side of retail compared to simply consuming it. Gone are the days of simply coveting that Chanel bag. There’s more value in the business behind luxury, particularly the potential for long-term growth offered by investing in luxury brands. #retailindustry #womeninfashion #womeninbusiness #luxuryfashion #fashionindustry #lvmh #letstalkretail https://lnkd.in/gqc8t3v7

𝐂𝐡𝐚𝐧𝐞𝐥 𝐁𝐫𝐞𝐚𝐤𝐬 𝐑𝐞𝐜𝐨𝐫𝐝𝐬 𝐰𝐢𝐭𝐡 $𝟐𝟎 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐀𝐧𝐧𝐮𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐃𝐞𝐬𝐩𝐢𝐭𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐥𝐨𝐰𝐝𝐨𝐰𝐧 Chanel Reports 16% Revenue Increase in 2023, Plans 50% Boost in Capital Expenditure for 2024. French luxury brand Chanel reported on Tuesday that its sales jumped last year to a record just shy of $20 billion, although profits only edged higher. Sales climbed by 14.6 percent to $19.7 billion in 2023, with double-digit growth across its fashion, fragrance, and jewelry products. Meanwhile, net profits rose by three percent to $4.7 billion, a slowdown from the 14.3 percent profit growth registered in 2022. Chief executive Leena Nair stated that Chanel had made significant investments in research and development, expanded its retail distribution network, and  keep reading: https://lnkd.in/gherNhPv CHANEL Leena Nair Philippe Blondiaux Deepti Marwah