Marketing & PR Insights Weekly
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In today's fast-paced global market, it's crucial to constantly innovate and pivot to drive success. Brands that stay ahead of the curve avoid becoming irrelevant and in turn create long-lasting, sustainable growth. Safeguarding your brand’s growth starts with keeping up-to-date on the latest industry data findings. That’s why we’re offering data-backed insights on the latest top-of-mind topics…
How to Capture Gen Z's Attention
It’s out with polished perfection and in with authenticity. Unsurprisingly, audiences seem to connect more with brands that focus on authenticity and relatability in their marketing campaigns. By working with ambassadors to create genuine content that showcases IRL moments and experiences, brands are sparking meaningful conversations with their customers and building lasting affinity.
The socially conscious Gen Z generation wants brands aligned with their values, and that celebrate diversity and inclusivity. One brand that has successfully nailed value-aligned marketing is SKIMS. Since 2020, Kim Kardashian’s brand has seen a 407% spike in Media Impact Value® (MIV®)—making SKIMS the premium brand with the highest growth according to our latest analysis.
SKIMS has nurtured a loyal community by focusing on an untapped market—shapewear and loungewear for people of all sizes and colors—and working with a wide range of influencers and celebrities of all backgrounds.
The Key Takeaway: Gen Z isn’t looking for perfection anymore. They are looking for genuine content from authentic Voices. Without this, engaging with this young cohort will prove difficult, and you could risk becoming irrelevant.
Find out more about the changing marketing landscape in our newest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing."
How to Track Your Influencer Marketing Campaigns (and Calculate ROI)
The growing importance of influencer marketing in today's digital age cannot be ignored. As consumers continue to scour social media for new brands and products, they are inundated with content, making brand differentiation a huge challenge.
But how can you benchmark influencer campaigns against other marketing efforts? How can you justify the spend and calculate ROI?
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It all begins with having one unified metric. In our recent blog article, ‘How to Nail Influencer Tracking with Insights,’ we discuss empowering your teams and improving strategic decision-making by leveraging a standardized metric and counting on cutting-edge technology to track performance.
Are Red Carpet Events Still Driving Impact?
To answer this question, we’ve examined the media impact generated by one of the film industry’s most anticipated events this year, the Festival de Cannes 2024. In just 12 days, this glam-filled event garnered $941.3M in MIV. To put this number into perspective, the Met Gala garnered a record-breaking $1.4B in MIV and the Oscars took $1.1B in MIV.
Explore the data and find out how fashion and lifestyle brands benefited from their presence on the Cannes red carpet. Access detailed case studies and a breakdown of the top Voices that attended.
Download the Cannes Red Carpet data brief.
How to Improve Your Global Events
The COVID-19 pandemic had a significant impact on the fashion event landscape. It expedited the implementation of digital technology, allowing brands to streamline event planning and reevaluate their strategies. The accelerated adoption of event technology has also enabled increased personalization and interactive elements to make events more memorable and resonate with attendees.
Join us for our latest webinar, "The Future of Events: Innovative Strategies to Enhance Your Event Experience." We will reveal how to design and execute in-person and online events that allow your brand to cater to a broader range of audience preferences and make your event more accessible and inclusive to mass audiences. We will also unpack the tactics that help tailor your events to individual preferences to foster deeper connections with attendees and drive long-term loyalty.
Secure your spot via this link.
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