Laurence Arrigo Klove’s Post

Cult luxury fragrance brand Rabanne has launched its new 1Million Golden Oud fragrance in India exclusively on Shoppers Stop. Click on the link below to know more... Shoppers Stop I Rabanne I Biju Kassim I Kavindra Mishra #rabanne #shoppersstop #fragrance #fragranceindustry #perfume #luxuryfragrance #retailnews #retailtrends #retailsector #retailindustry #retailing #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

Unveiling the Italy Perfume Market Trends and Insights Discover how the Italy Perfume Market is shaping the future of fragrances and what it means for stakeholders in the industry: https://lnkd.in/gGGXnyq2   The Italy Perfume Market is experiencing a renaissance, blending tradition with innovation. As one of the most prestigious fragrance markets globally, Italy continues to captivate with its rich heritage and evolving trends.   Market Highlights: Growth Drivers: High demand for luxury and niche fragrances. Trends: Emphasis on artisanal craftsmanship and sustainable practices. Opportunities: Expanding presence in international markets and e-commerce.   #ItalyPerfume #PerfumeMarket #FragranceIndustry #LuxuryFragrance #MarketTrends #SustainableBeauty #ArtisanalPerfume #GlobalMarkets #ItalianCraftsmanship #PerfumeTrends #EcommerceGrowth #LuxuryGoods #FragranceTrends #MarketInsights #InvestmentOpportunities #BeautyIndustry #ItalianLuxury #PerfumeBusiness #ScentOfItaly #FragranceInnovation #MarketGrowth

LVMH, Richemont, and Hermès defied a global sales slowdown in luxury. Global sales at LVMH for the full-year 2023 grew 13 percent, with the French luxury conglomerate recording organic growth across its business groups except wines and spirits. LVMH recorded double-digit organic growth seen in Europe, Japan and the rest of Asia. Richemont’s sales for the year ended March 31, 2023 experienced a significant increase of 19 percent at actual exchange rates and 14 percent at constant exchange rates. All regions, distribution channels, and business areas saw sales growth, both at actual and constant exchange rates. Asia Pacific showed a resurgence with a 6 percent increase in sales, while double-digit growth was observed in all other regions, particularly Japan and Europe. At Hermès, all geographical regions showed strong performance with growth of approximately 20 percent. The sales saw an increase in both the group’s stores (+20 percent) due to high demand and the strengthening of the exclusive distribution network, and in wholesale activities (+24 percent), driven by travel retail. Asia saw robust growth (+19 percent) with significant sales growth in all countries within the region. Japan, too, experienced a consistent increase in sales (+26 percent).

The market for fragrances exemplifies why companies should understand their market characteristics carefully rather than assume a certain market structure can or should exist. This recent report from Circana – the company formed by the merger of consumer insights firms IRI and NPD – describes the fragrance market as having a growing luxury end and a growing “budget-friendly” end, but no middle ground. When luxury consumers want to pay less, they trade down in terms of pack size, not quality. As my co-author Arnab Sinha and I point out in our book Game Changer, market characteristics are an essential input to choosing a pricing game and setting a pricing strategy. How much value a company can share depends on the characteristics of its market and how it chooses to play in that market with its competitive advantages. #Luxury #Pricing #pricingstrategy #privatelabel #fragrances

Global Luxury Perfume Market: A Fragrant Future Ahead The Global #Luxury #Perfume #Market, valued at US$ 14.39 billion in 2023, is set to grow to US$ 20.65 billion by 2030, driven by a robust CAGR of 5.3%. Get Access To The Full Market Report: https://bit.ly/4diSny8 Key Highlights: Market Dynamics: The rise in personal grooming trends and increasing demand for luxury and exotic fragrances are propelling market growth. Enhanced consumer spending on premium fragrances, driven by higher income levels and improved living standards, is further fueling the market. Regional Insights: The Asia Pacific region dominates, with China, India, and Australia leading the charge. Notable brands such as Christian Dior and Bulgari Perfumes are making significant strides, capturing a substantial market share. Price Segmentation: The $100-$200 price range holds the largest market share, catering to consumers with higher disposable incomes. Continuous innovation within this segment is key to meeting evolving consumer preferences. Notable Developments: Chanel's introduction of unisex perfumes—Biarritz, Deauville, and Venise—reflects the evolving landscape and consumer demand for new and diverse fragrance offerings. Market Structure: The report provides a comprehensive analysis of the market's structure, including detailed competitive insights and strategic recommendations for stakeholders. #LuxuryPerfume #MarketResearch #FragranceTrends #GlobalMarket #ConsumerInsights #Innovation #LuxuryLifestyle

Traackr and Luxurynsight's recent Global Luxury Brand Analysis outlines pivotal trends and initiatives undertaken by luxury brands within the realms of Perfume & Cosmetics and beyond. Explore key trends and luxury marketing strategies by accessing the full report. Read here: https://bit.ly/3xxDNTx #influencermarketing #beautymarketing #luxurybeauty

Redefining Luxury?   Sales of second-hand fragrance have surged in Europe. With January being the key month for this trend, find out who is buying these pre-loved perfumes and where, in our latest NIQ infographic 

Case Study: How To Sell Luxury Perfumes Online. Insights, Gaps & Solutions. Examples of 16 Brands (with visuals) Luxury fashion brands are increasingly expanding into the perfume market and are dedicating more attention to this segment in their marketing activities. 📌Expansion into perfumery is driven by several key factors: 1) Brand extension and loyalty Perfumery allows brands to extend their portfolio and reinforce their identity, creating a holistic lifestyle offering that enhances customer loyalty and brand affinity 2) High margins and profitability The relatively low production costs and high retail prices contribute to significant profitability, with recurring purchases ensuring a steady revenue stream 3) Market penetration and accessibility Perfumes provide a more accessible entry point for customers who aspire to own luxury items but may not afford higher-priced fashion products. This accessibility helps increase market penetration and potentially converts aspirational customers into loyal clients. 📌This case study focuses on selling strategies of parfums with over average price tag, particularly in terms of sizing, and aims to: 1) Explore how luxury brands present perfume 2) Discover and compare the main market practices of selling perfumes 3) Provide recommendations on the presentation of perfumes in e-commerce 📌The case study would be especially beneficial and insightful for: 1) Luxury fashion and jewellery brands expanding into high-end perfumery Brands focusing on high-end perfumery 2) E-commerce executives and beauty professionals operating in e-commerce 3) Marketing strategists 📌The case study includes analysis of strategies of the following brands: 1) Fashion & Jewelry: Cartier, CELINE, CHANEL, Parfums Christian Dior, Fendi, Hermès, Louis Vuitton, Valentino 2) Pro with main focus on perfumery: BYREDO, Creed, Editions de Parfums Frédéric Malle, Guerlain, KILIAN PARIS, Le Labo Fragrances, Maison Francis Kurkdjian *The summary on each brand's policy is also included 📌By analyzing examples from 15 brands, the study offers valuable insights and actionable recommendations for enhancing perfume sales in luxury market, with a special emphasis on effective perfume formats. ** 📌Purchase access to case study: https://lnkd.in/dzruxvex ** #Cartier #Celine #Chanel #Dior #DiorBeauty #Fendi #Hermes #LouisVuitton #Valentino #Byredo #Creed #FredericMalle #Guerlain #Killian #LeLabo #MaisonFrancisKurkdijan Richemont #Richemont LVMH LVMH Fragrance Brands #LVMH Manzanita Capital #ManzanitaCapital The Estée Lauder Companies Inc. Kilian Hennessy #EsteeLauder Kering #Kering Marc Chaya #Beauty #CaseStudy #Luxury #perfume #fragrance #luxuryfashion #fashion #jewellery #loyalty #ecommerce #customerexperience #customerrelations TOM FORD BEAUTY #TomFordBeauty Gucci Versace Trudon Vyrao Rabanne ROJA Boadicea the Victorious Clive Christian Perfume Xerjoff Group S.p.A. Bond No. 9 Acqua di Parma Memo Paris AMOUAGE EX NIHILO PARIS Loewe Diptyque Paris

🌟 **The BETTER Brand breaks new ground in the fragrance market** 🌟 We are happy to see that the BETTER Brand has been highlighted as a groundbreaking force in the recently published https://lnkd.in/gzu8TyPd report on the Australia Fragrance and Perfume Market! 🥂 As the report outlines, the fragrance market is experiencing significant growth driven by a surge in demand for niche, luxury, and sustainable products. At the BETTER Brand, we're proud to be at the forefront of these trends, offering a range of premium fragrances that not only captivate the senses but also align with the evolving preferences of conscious consumers. Our dedication to sustainability and ethical sourcing has positioned us as leaders in the eco-conscious segment, while our commitment to innovation allows us to craft unique scents that cater to the growing demand for personalized and luxury experiences. As the market continues to expand, we're excited to continue leading the charge in these key areas of growth. This recognition wouldn't be possible without the passion and hard work of our incredible team, the support of our valued partners, and the loyalty of our customers. Together, we are redefining the fragrance industry and setting new standards for excellence. Here’s to continued success and many more milestones ahead! 🚀✨ #TheBETTERBrand #FragranceInnovation #Sustainability #LuxuryPerfume #MarketGrowth #AustraliaMarket #IndustryRecognition

#Day12 of #100DaysMarketingChallenge Experience Italian luxury with Da Milano! Crafted with finesse since 1989, chain of premium handbag stores offers the best Italian experience. They had a very sharp marketing strategy that no one judged and that made them successful in Indian market. 1 Min video will surprise you: #marketingstrategy #businessstrategy #marketing #digitalmarketingstrategy #DigitalMarketing #damilano #italianhandbags #premiumfashion #sahilmalik #indianbrand #premiumstores #busystreets #shoplocal #shopsmall #supportlocalbusinesses