Claire Marty’s Post

Redefining luxury? ♻️ Sales of second-hand fragrances have surged in Europe. With January being the key month for this trend, find out who is buying these pre-loved perfumes and where in our latest infographic 👉 https://lnkd.in/dJdF37aS 

Indulge in Luxury: Top Picks for Opulent Scents #Personal_Image #ExtravagantPerfumes #FragranceExcellence #LuxuryFragrances #OpulentScents #SensoryIndulgence In the world of fragrances, luxury is mo... https://lnkd.in/dGESW8K2

The global Luxury Niche Perfume market size was valued at USD 2949.89 million in 2022 and is expected to expand at a CAGR of 13.2% during the forecast period, reaching USD 6207.16 million by 2031.

Case Study: How To Sell Luxury Perfumes Online. Insights, Gaps & Solutions. Examples of 16 Brands (with visuals) Luxury fashion brands are increasingly expanding into the perfume market and are dedicating more attention to this segment in their marketing activities. 📌Expansion into perfumery is driven by several key factors: 1) Brand extension and loyalty Perfumery allows brands to extend their portfolio and reinforce their identity, creating a holistic lifestyle offering that enhances customer loyalty and brand affinity 2) High margins and profitability The relatively low production costs and high retail prices contribute to significant profitability, with recurring purchases ensuring a steady revenue stream 3) Market penetration and accessibility Perfumes provide a more accessible entry point for customers who aspire to own luxury items but may not afford higher-priced fashion products. This accessibility helps increase market penetration and potentially converts aspirational customers into loyal clients. 📌This case study focuses on selling strategies of parfums with over average price tag, particularly in terms of sizing, and aims to: 1) Explore how luxury brands present perfume 2) Discover and compare the main market practices of selling perfumes 3) Provide recommendations on the presentation of perfumes in e-commerce 📌The case study would be especially beneficial and insightful for: 1) Luxury fashion and jewellery brands expanding into high-end perfumery Brands focusing on high-end perfumery 2) E-commerce executives and beauty professionals operating in e-commerce 3) Marketing strategists 📌The case study includes analysis of strategies of the following brands: 1) Fashion & Jewelry: Cartier, CELINE, CHANEL, Parfums Christian Dior, Fendi, Hermès, Louis Vuitton, Valentino 2) Pro with main focus on perfumery: BYREDO, Creed, Editions de Parfums Frédéric Malle, Guerlain, KILIAN PARIS, Le Labo Fragrances, Maison Francis Kurkdjian *The summary on each brand's policy is also included 📌By analyzing examples from 15 brands, the study offers valuable insights and actionable recommendations for enhancing perfume sales in luxury market, with a special emphasis on effective perfume formats. ** 📌Purchase access to case study: https://lnkd.in/dzruxvex ** #Cartier #Celine #Chanel #Dior #DiorBeauty #Fendi #Hermes #LouisVuitton #Valentino #Byredo #Creed #FredericMalle #Guerlain #Killian #LeLabo #MaisonFrancisKurkdijan Richemont #Richemont LVMH LVMH Fragrance Brands #LVMH Manzanita Capital #ManzanitaCapital The Estée Lauder Companies Inc. Kilian Hennessy #EsteeLauder Kering #Kering Marc Chaya #Beauty #CaseStudy #Luxury #perfume #fragrance #luxuryfashion #fashion #jewellery #loyalty #ecommerce #customerexperience #customerrelations TOM FORD BEAUTY #TomFordBeauty Gucci Versace Trudon Vyrao Rabanne ROJA Boadicea the Victorious Clive Christian Perfume Xerjoff Group S.p.A. Bond No. 9 Acqua di Parma Memo Paris AMOUAGE EX NIHILO PARIS Loewe Diptyque Paris

An Apparent Paradox. A Massive Distribution Cut by Bvlgari. Parallel With A Huge Sales Growth. Points of Sales Reduced by 75% Down to 6'000. For some markets like South Korea it meant exiting alltogether, for some time. This is the 'elevation' perfume strategy designed by Jonathan Brinbaum. It aims to be in the 'right places only', in line with the brand overall positioning and the perfume high-end product lines. The Allegra collection is building momentum and sales strength. Allegra means happy. By indulging into magnificent perfumes, perfume lovers are definitely happy. Bvlgari and his retail partners are extrovertly happy too. Italian emotions. Italian inspiration. No moderation. #magnifyformore #salesgrowth #businesstrategy #fragrancepremiumization #luxury #highendfragrances #distributionstrategy #asiaopportunities #retail #highendretail #markettrends #brandinnovation #fragrance CosmeticsDesign https://lnkd.in/eXdqG6Ks

The global Luxury Niche Perfume market size was valued at USD 2949.89 million in 2022 and is expected to expand at a CAGR of 13.2% during the forecast period, reaching USD 6207.16 million by 2031.

Unveiling the Italy Perfume Market Trends and Insights Discover how the Italy Perfume Market is shaping the future of fragrances and what it means for stakeholders in the industry: https://lnkd.in/gGGXnyq2   The Italy Perfume Market is experiencing a renaissance, blending tradition with innovation. As one of the most prestigious fragrance markets globally, Italy continues to captivate with its rich heritage and evolving trends.   Market Highlights: Growth Drivers: High demand for luxury and niche fragrances. Trends: Emphasis on artisanal craftsmanship and sustainable practices. Opportunities: Expanding presence in international markets and e-commerce.   #ItalyPerfume #PerfumeMarket #FragranceIndustry #LuxuryFragrance #MarketTrends #SustainableBeauty #ArtisanalPerfume #GlobalMarkets #ItalianCraftsmanship #PerfumeTrends #EcommerceGrowth #LuxuryGoods #FragranceTrends #MarketInsights #InvestmentOpportunities #BeautyIndustry #ItalianLuxury #PerfumeBusiness #ScentOfItaly #FragranceInnovation #MarketGrowth

Why does courting aspirational luxury consumers still matter? In the face of economic challenges, luxury fashion brands would be remiss to overlook this diverse group that represents 18% of the fashion market but contributes to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

Why does courting aspirational luxury consumers still matter? In the face of economic challenges, luxury fashion brands would be remiss to overlook this diverse group that represents 18% of the fashion market but contributes to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

Why does courting aspirational luxury consumers still matter? In the face of economic challenges, luxury fashion brands would be remiss to overlook this diverse group that represents 18% of the fashion market but contributes to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.