Laurens D'Hoore’s Post

Attention Survey Researchers: Uncovrd, a Pay-to-Play Method to get your finer survey points across! Untappd is the primary app for US beer drinkers to find, review, and rate the beers they drink and share with fellow imbibers. The free version provides a 0-5 beer rating scale with 0.25 increments. But a $20 annual subscription provides the drinkers with 0.1 increments to express a more filtered opinion. Personally, I prefer the binary version 👍👎. $20 can buy a couple more beers and eliminate the ability to read a finer scale. Cheers! #beer #Untappd #marketresearch #marketscience

Bibe Study: How fast can a bartender get you a Margarita👇 I'm excited to share some groundbreaking insights from a recent study we conducted, highlighting the efficiency of Bibe in streamlining drink orders. Bibe Apps Traditional ordering methods took an average of 78.1 seconds to complete a margarita order (from receiving the order to signing the receipt). In contrast, Bibe's innovative system reduced this time to just 32.1 seconds (from order acceptance to delivery). That’s 2.43 times faster! ⚡ With Bibe, bartenders can serve drinks significantly quicker, enabling venues to more than double their sales. The future of nightlife is here, and it’s faster than ever! 🌟 Let’s see how we can optimize your venue🚀 #Nightlife #Innovation #Efficiency #Bibe #TechInNightlife #BartendingRevolution #SalesGrowth ---

What's making me happy this week is PubPass! A great Christmas present for craft beer drinkers. Here are the details, along with other beer-related gift ideas. PubPass gives you a free (or a BOGO) beer all over Milwaukee and Madison. The booklet version ($25) is for one beer at 25 breweries/bars. The app version ($60) is for a wider selection of locations, and the deals in the app renew every 30 days. If you order before Christmas, you get the app version for just $20(!) with code APPYXMAS. I get no kickback; I'm just a satisfied customer. I've tried out places I otherwise wouldn't hit, and I've used it at my regular haunts too. Other gift ideas 💡 for the beer drinker in your life (reminder: this can include yourself 😉): 👉 Membership at a local brewery -- many breweries have memberships that lead to discounts throughout the year, special events, etc. 🍺 Teku Stemmed Beer Glass -- I love this glass, for having a drink at home. 👕 Merch from your local brewery -- dress up your loved one with a sweater or T-shirt bearing the logo of their favorite spot. 🎁 🃏 Gift cards from breweries, bars or beer shops. Support local! 🐕 There is a new "Paw Pass" in Milwaukee with brewery/bar discounts at dog-friendly spots. I just bought this last night, as a present for my 🐩. Please do not tell her. (And, yes, we have a poodle.) 🚕 To do all of this responsibly, a gift card from Uber or Lyft. #whatsmakingmehappy #wibeer

1 in 4 of Botivo Drinks drinkers are popping Botivo into alcoholic drinks at home This was one of the mind-blowing results of a survey of our customers. I knew from reviews on our website that consumers were using Botivo this way but it SURPRISED me how high it was! Why? Because we haven't really started talking to consumers about this yet - but they DISCOVERED IT THEMSELVES ANYWAY! A marketeers dream. Don't get me wrong they aren't making elaborate cocktails they are simply putting a splash in their g&t or their tequila soda or a Prosecco because they LOVE THE TASTE. And 90% of our customers drink booze.... It means that the Botivo has MORE potential consumers and MORE occasions than drinks that can only play in the non alcoholic space. I spoke a few weeks ago about my dream of a dinner party where everyone is drinking Botivo and no-one cares what they are drinking it (no alc or alc) and this feels a little closer today! #botivo #marketing #founder

You are at the beach and want a beer. Local ordinances allow for only one beer vendor on the beach. Turns out, a lot of beach goers also want a beer. The line is long. The price was $20 a beer but seeing the long line, the beer vendor raises the price to $25 a beer. People get mad. They shout “you’re price gouging us!” But as fate would have it, You are a local politician. You can solve this problem. Do you: (1) give everyone in line, and anyone else who wants a beer, $15 (2) blame the beer vendor for price gouging and withholding the supply of beer on a hot summer day (3) change local ordinances to allow more beer vendors on the beach

Here's IMPOSSIBREW®'s 2023 - in 12 numbers. 👀 40 million. The number of times people saw us on FB & Instagram this year. 📹 24 million. The number of times people saw us organically on TikTok. 🍺 500k. The number of hangover-free beer moments we made more relaxing. 🙋♂️ 100k. The number of people who chose to follow our journey online. 📈 170%. The percentage growth we had this year compared to 2022. 🌀 52%. Mentioned 'buzz' as the main reason for choosing our beers. 🔁 44%. The percentage of customers who repeat and come back for more. 👋 17%. The percentage of customers who were recommended by friends. 💥 4. The number of limited edition SKU's we released this year. 🏆 3. The number of awards won (Great Taste and 2 X World Beer Awards). 👨👩👧👦 2. The number of new amazing people who joined our team full-time. 🥇 1. The rank of both our Lager and Pale - awarded by the World Beer Awards (UK Country Winner, Non-Alcoholic Lager and Pale Ale Category). It has been an incredible year. Thank you to our amazing team, loyal customers and investors who made this happen - cheers to a smashing 2024!

BARVISION makes the difference! Ever wonder how much product you are losing by overpouring and giveaways? For every three drinks overpoured by half an ounce, one additional drink has been poured, but was FREE. In a year, this results in tens of thousands of lost revenues and profits, and can lead to overserving customers? BarVision’s Smart Spouts unlock valuable insights into bartender pouring and POS posting practices. Our insights are easy to act upon to help trigger positive changes in your bartenders pour and posting practices. The results are dramatic, in the form of:  a) increasing revenues and profits; b) better and more consistent drinks; and c) safer serving practices. Contact us to learn more about how BarVision can help you.

🔥Pret a Manger's Masterstroke in the Subscription Game🔥 Club Pret is shaking up the coffee world with its subscription model. For just £30 a month, members get 5 daily barista-crafted drinks and a 20% food discount, nurturing loyalty and ensuring steady revenue. Sure beats paying $5+ a coffee here in Sydney! People come for a cheap coffee but then also buy high margin soups, salads, and sandwiches. It's a much stronger business model than the regular café model of order whatever you want, whenever you want it. And it seems to be working - last year's financials were a massive year of sales and profit! #PretAManger #ClubPret #SubscriptionModel #BusinessStrategy #SubscriptionPlaybook #FoodTech

3 dead-simple steps to launch your brand in a city - 20 bars in a city that fit your drinking occasion (Google Maps) - 20 back bars to check what bottles they stock (IG profile). - 20 drinks menus to check their cocktails and their prices (website) Brands are built bottom-up