Leadership Services’ Post

This is an interesting case study for a brand a lot of you will be familiar with, sweating away in the gym, hating every minute but feeling that smug glow at the end of the session. Or maybe that's just me! This is by one of the part-time marketing directors I work with at Leadership Services. I have been working with him this week, putting together a proposal for a B2B manufacturer, bringing the principles of this case study to a completely different industry. We are seeing some interest from B2B businesses who are looking to scale and to this point haven't felt the need for an active marketing strategy. Could you apply this case study to your business? Tag someone who could do with type of approach and growth..

Unlock the secrets behind these game-changing brand partnerships and elevate your marketing strategy! 1. Speculative ad design by Zed Anwar for Mercedes-Benz AG Showcasing a potential collaboration between Simone Biles' partnership with Mercedes isn't just about luxury; it's a powerful alignment of brand values. By associating with a globally recognised athlete known for her strength, precision, and excellence, Mercedes reinforces its own brand image.  Lesson: Collaborate with influencers who embody your brand's ethos to create a strong, authentic connection with your audience (or have a look and see which brands you could create “potential” campaigns with and share!) 2. Gymshark and SURREAL: Gym Shark’s partnership with Surreal was a masterclass in engaging diverse audiences. By tapping into Surreal's unique voice and creativity, Gym Shark amplified its reach while staying true to its fitness-centric brand. Lesson: Don’t be afraid to collaborate with unexpected partners who can bring fresh perspectives and energy to your brand. 3. Nike and the Olympics Swimmers: Nike’s campaign with Olympic swimmers perfectly showcases the brand's commitment to peak performance. By highlighting athletes who push the limits, Nike continues to inspire its audience to 'Just Do It,' regardless of the obstacles. Lesson: Focus on storytelling that resonates emotionally with your audience and connects with their aspirations. 4. DASH Water and The Coca-Cola Company Dash Drinks taking on Coca-Cola is the underdog story we love to see. By emphasising their sustainable, health-conscious alternatives, Dash differentiates itself in a crowded market, positioning itself as the go-to for conscious consumers. Lesson: Know your niche and use your unique selling points to challenge the status quo, even if it means going head-to-head with industry giants. The big takeaway? Strategic partnerships and authentic storytelling are essential. Align your brand with voices that reflect your values, craft stories that touch your audience's hearts, and don’t be afraid to stand out by highlighting what makes you different. When you do, you not only capture attention - you build lasting connections. Fancy a brainstorming session to see how we can help apply these lessons to your marketing? Get in touch now for September availability! #MarketingStrategy #BrandPartnerships #AuthenticStorytelling #InfluencerMarketing #BrandValues Hanna Mepstead Tabitha Metcalf

Brand awareness campaigns highlight the brand and what it stands for to improve its recognizability among the target audience. Essentially, brand awareness campaigns are more subtle, often indirect ways that impact sales. So instead of offering discounts, Mmia projects we are reminding you about your audience that your brand is climate-neutral, designed for people who aren’t afraid to “think different,” etc.

We need a brand to do this for us this Easter. This is the best engaging activation, get your target audience to have a lasting brand experience. Everybody needs a hug. #brand #branding #activation #experiential #brandexperience #brandloyalty

Building meaningful connections with your audience means creating engaging experiences through effective campaign strategies, especially in today’s jam-packed market. Teaming up with a brand activation agency like Expo Centric can make all the difference. In this blog, we discover why such a decision can be a game-changer for your business. #BrandActivation #ExhibitionStands #ExpoCentric

This Whiskey Brand @ProperTwelve was Founded by the Notorious Conor McGregor, And In just 3 years Proper Twelve went from launch to a $600M valuation If you've never heard of Proper Twelve then you've missed out on one of the most iconic celebrity brands ever created. I’ve broken down their Marketing strategy and how you can apply it to your brand. Celebrity Endorsement: Conor McGregor's celebrity status and involvement in the brand have been a key marketing tool. His influence, both in and out of the sports world, has significantly contributed to the brand's visibility,  - The McGregor Approach involves securing the endorsement of a prominent figure by offering them equity, royalties, or financial compensation to represent your brand.  - McGregor's may be beyond your budget, but there's no reason you can't explore collaborations with a mid-level influencer or a regional influencer to elevate your brand presence. Event Sponsorship and Promotion: They have been associated with various sports and entertainment events. McGregor's presence at events, along with branding and promotion, helps reaches a wider audience. Influencer Marketing: Collaborating with influencers, particularly those in the sports, lifestyle, or spirits industry, This includes sharing engaging content, contest behind-the-scenes looks, and updates about the brand. In conclusion, Proper 12's journey reveals a wealth of insights for marketers seeking how the Face of a Personal Brand can skyrocket any Brand Presence.

Partnerships Growth or Brand Awareness? I always thought of Partnerships as a brand awareness channel, but these days, they can be a really powerful growth channel. With paid channels increasing in price, they can help you reach a new audience; for example, Mindful Chef includes other brands in its boxes that it recommends. Not only that, but they can also be a great way to surprise and delight existing customers and keep them on board. They are time-consuming to manage and find but extremely powerful when done right. Not only that, but they are often at a lower risk than paid channels, as they may come at a lower cost. What do you think? Are they a growth or awareness channel?

When you value your clients you also value how you represent them both as an individual and an agency. This is a good read to better understand how our services add value to clients and consumers through our carefully curated services and strategies. https://lnkd.in/d2SxwT7k