Ledger Bennett’s Post

Personalisation isn't just a buzzword – it's a game-changer in B2B marketing. At BCM, we understand the importance of tailoring your message to resonate with individual decision-makers within businesses. DMUs are often made up of 7 people or more. So from customised content to targeted campaigns, personalisation is at the core of our B2B marketing strategies, ensuring maximum impact and engagement. Let's connect and discuss how we can personalise your approach for success. 📞 01525 306360 📧 hello@bcmagency.co.uk #B2Bmarketing #marketingproductivity #cognitivemarketing #constructionUK #constructionindustry #businessgrowth #ConstructionSector #personalisation

In B2B marketing, the journey from brand building to demand gen is vital. Brand building is a long-term, emotional journey, while demand gen is short-term and rational. But even at the bottom of the funnel, emotions play a key role alongside logic. Decision-makers remain influenced by emotions and instincts. The context changes as they get closer to making a purchase, requiring a nuanced approach. Nice read from from Marketing Week #RadicallyTransparent #B2Bmarketing

At the bottom of the funnel: it's simply the top, but more focused! When it comes to B2B marketing, we often talk about two main activities: brand building and demand gen. Brand building is a vast, emotional journey, while demand gen is targeted and rational. However, the #RadicallyTransparent truth is this: even at the bottom of the funnel, where B2B decisions are typically made, emotions still matter. Decision makers are not purely rational beings as they approach a purchase. It's about adapting our #B2Bmarketing strategy to acknowledge that emotional factors are present throughout the funnel. The key is to recognize the shift in context and adjust our approach accordingly. Discover more insights in the article by Marketing Week: https://okt.to/5WEr3p #B2Bmarketing #RadicallyTransparent

GenAI is a B2B marketing game-changer. Attend Forrester's Predictions webinar to learn how to grow business and revenue with our 2024 predictions for genAI and:  ➡️ Explore the genAI content mistake impacting 70% of buyers.   ➡️ Learn how genAI will impact one in five B2B product launches.   ➡️ Prepare for the Millennial buyer preference you won’t see coming. 

GenAI is a B2B marketing game-changer. Attend Forrester's Predictions webinar to learn how to grow business and revenue with our 2024 predictions for genAI and:  ➡️ Explore the genAI content mistake impacting 70% of buyers.   ➡️ Learn how genAI will impact one in five B2B product launches.   ➡️ Prepare for the Millennial buyer preference you won’t see coming. 

GenAI is a B2B marketing game-changer. Attend Forrester's Predictions webinar to learn how to grow business and revenue with our 2024 predictions for genAI and:  ➡️ Explore the genAI content mistake impacting 70% of buyers.   ➡️ Learn how genAI will impact one in five B2B product launches.   ➡️ Prepare for the Millennial buyer preference you won’t see coming. 

Learn the differences between B2B and B2C marketing approaches, explore the target audience, how to leverage data analytics and market research to drive B2B marketing decisions, and much more! How? Register for this new MJSA webinar, and don't miss out on this opportunity to enhance your skills and stay ahead in the ever-evolving world of B2B marketing. Moderated by Andrea Hill (Hill Management Group, LLC - StrategyWerx) Register now 👉 mjsa.info/jan2024 #mjsa #mjsawebinar #marketingstrategy #B2Bmarketing

In the past several years, we have witnessed B2B marketing significantly change, with an increase in campaigns, messaging, and identities that consciously behave and present themselves in the way consumer brands do. Strategies have shifted from simply showcasing solutions to telling emotive stories about the real impact B2B products have on the lives of their end consumers. Drawing from years of collaboration with B2B brands, Mitch Monson, Executive Director of Creative and Partnerships, and Burke Miles, Creative Director at Sibling, outlined the powerful strategies we deploy to elevate B2B marketing and the tactics that amplify the human story behind B2B solutions.💡 Read the full B2B playbook below via Maddyness: https://lnkd.in/gqn33Gry #B2Bmarketing #marketingcampaign #storytelling

Our B2B Marketing Benchmark reveals that #FoodandNutrition marketers see research as the springboard for effective #B2Bmarketing communication strategies – after all, authentic and inspiring narratives that truly resonate require a deep understanding of those who we’re trying to reach. In this clip, Strategy Director Minke Egling outlines four key ways research can empower #B2Bmarketers to elevate their strategies and drive business growth. For more expert-informed insights to guide your #B2Bmarketing efforts, download the full report here: https://lnkd.in/eh4kVB9m

Embark on a transformative journey with Revvknew Media's Account-Based Marketing. Our approach goes beyond conventional strategies, ensuring precision and impact in B2B engagement. We specialize in tailoring campaigns that uniquely connect with high-value prospects. Join us to redefine success and amplify your brand's story. No clichés, just a strategic partnership that delivers measurable results. Let's craft a narrative that sets your brand apart. Connect with Revvknew Media for B2B marketing that stands out. #revvknewmedia #abm #b2bMarketing #strategicimpact #revvknewtech #thinkrevvknew #teamrevvknew